How to use news and trending topics to make your content stand out

Category Archives: Content Creation

Dec

How to use news and trending topics to make your content stand out

by admin | in Blogging tips , Content Creation , Content Marketing , Internet Marketing , SEO

The Festive season is upon us so it’s time for another round of Top 10/20/50/100 breakdowns of the year. Yahoo has published a range of top ten charts this year, including top searches, top news items, top male and female celebrities and so on. Many of them are just for fun, but some of them can contain useful information, especially for content creators and SEO professionals.

While not all of us are particularly interested in the latest developments from the Bieber/Cyrus universe, there is value in keeping an eye on the top trending topics and searches. This is especially true if you are a content creator, a website owner, or involved in SEO in any way – which is most of us these days.

It matters, and this is why: We’re not sure if this is the official term for it, but we believe it’s like ‘surfing on the crest of a wave’. Here’s an example – Continue reading →

Nov

How to keep your blog looking fresh and being read

by admin | in Blogging tips , Content Creation , Content Marketing , SEO

Do you have a blog? For many companies, it is an excellent way of sharing news, advice and professional tips. Giving your clientele a way to learn, or pick up valuable advice. It will help you build your brand, reputation as a professional, and it will help to build your readership. Blog followers turn in to customers.

The worst thing to do is let your blog go stale, quiet, or worst of all, remain languishing in a dusty corner of your website, unread and unseen. Keeping a blog healthy is not difficult, and does not need to be time consuming. The goal is to develop your voice, build a rapport with your readers, and let the personality of the blogger, and the company brand, shine through.

Here are some quick tips to help you keep your blog followers engaged and interested. Continue reading →

Nov

Update your website regularly to keep the Googlebots interested.

by admin | in Content Creation , Content Marketing , Internet Marketing , SEO

How often do you change your website content? If your website has not been updated or changed since the day it was built, you need to seriously dedicate some time to it, today!

As far as the Google bots are concerned, they are looking for websites with regular activity, clear and regular indications of two way communication, and natural traffic flows. If you are not updating your site and constantly attracting people to it, the bots will not pay as much attention to it and your rankings will not go up.

There is no point having a beautiful website, if no one is visiting it. And why would your customers visit your website if you do not give it the daily and weekly attention it deserves?

A company website is a reflection of that company’s brand, objectives and ethos. It should be a true reflection of the dynamic, hardworking nature of the business, not a static, dusty old virtual brochure. Continue reading →

Nov

Be very careful with the images you use on websites and social media!

by admin | in Content Creation , Content Marketing , Internet Marketing

The posting of images for commercial use is big news this week. It is a hot topic amongst photographers, the creative industry, SEO professionals, marketing experts and website owners.

Recently, a Photographer was awarded $1.2 million in compensation from companies that took his pictures from Twitter, and then used them for commercial purposes without his permission.

The website owners and content creators amongst you will already know the importance of using Copyright free images, or images with the loyalties paid to their owner/originator. However, we are aware that many people are not fully aware about this area of copyright law, or what constitutes a copyright free image. Continue reading →

Nov

Debunking the social media myths

by admin | in Content Creation , Content Marketing , SEO , Social Media

Since the advent of social media in the early noughties, a variety of urban myths have grown. We have noticed that these myths have almost become internet folklore, they can be the cause of much confusion and debate, and they continue to discourage businesses from using social media to promote themselves.

Here are a few social media myths we can bust for you, once and for all. We hope they will help you improve your own social media activity, and encourage you to use social media platforms to their full potential. The more activity you encourage via social media, the better your search engine rankings will be.

Here are the myths, can you relate to any of them? Continue reading →

Nov

Quick SEO Tips: Convert More Visitors

by admin | in Content Creation , Content Marketing , SEO

This week’s Quick SEO tip addresses a question most website owners will ask – How can I convert more visitors?

It’s a great question! Converting visitors to your site is what turns new visitors to a site into paying customers. Here’s our tip:

If you have an SEO optimised site, you will already have optimised every page to be crawlable, making it a potential landing page for any user who finds you via a search engine. But of all the pages on your website, how many of them are designed to convert visits in to sales?

Go to your metrics and identify the pages that are attracting the most visits to your website. Now you have these pages, ask yourself some specific questions – Continue reading →

Nov

Google Zebra – Fact or Fiction?

by admin | in Content Creation , Google , SEO

Have you heard the rumours about Google Zebra? We have.

Since the recent arrivals of the Panda and the Penguin, the SEO and internet marketing community have been debating the reality, existence and potential of ‘The Zebra’. There is no doubt that the online community is waiting in anticipation for the next update from Google. The question however, is whether it is Zebra, or some other equally attractive and intriguing creature.

If you have your finger on the pulse of the Google rumour-mill, you will have heard whispers of Magpies, Orcas and a veritable Arc of creatures. We even spotted a satirical mention of the mythical Unicorn!

So, if Zebra is real, what are the rumours suggesting it will focus on? The honest answer is that no one knows. However, there are a few articles online already suggesting that Zebra will be cleaning up social media, in a big way. Continue reading →

Nov

SEO tips all bloggers need to know

by admin | in Blogging tips , Content Creation , SEO

There are literally millions of blogs on the internet, covering a huge variety of subjects and interests. One thing they all have in common is that they contain articles which can be searched for, and found via the search engines.

The most popular blogs will obviously show up at the top of search results. For many bloggers, having a popular blog may have happened by chance, as a result of the growing popularity of the articles they are publishing.

Although bloggers don’t need to be SEO experts to be successful, here are some invaluable tips that we believe all bloggers will benefit from. If you have a blog, you can achieve great results like higher rankings, an increase in links, and growing visitor numbers, all without spending too much time on traditional SEO tactics. Continue reading →

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