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Reasons behind Websites Poor Performance

Reasons behind Websites’ Poor Performance

by admin | in SEO

Business owners hire the best web designers, developers and optimisers; however, only a few websites rank high and achieve success in their paradigm. The reason could be anything right from an outdated design to wrong selection of keywords.

Here are a few reasons why websites fail to perform:

Outdated web design

This is one of the important reasons.  So, design your website according to your industry.

A few guidelines to create an effective web design:

  • Create simple but beautiful designs.
  • Keep navigation simple.
  •  Use contrasting colours.
  • Make your website responsive.
  • Always develop a multi-browser website.
  • Keep your website error-free.
  • Keep your design consistent throughout the site.

Incomprehensible content

Web design is not only about colours, patterns and graphics; it is also about font size, background colour, etc. In other words, content should be readable and scanable.

A few guidelines to create effective content format:

  • Choose the right font size.
  • Stick to contrasting colour combinations.
  • Use “sans serif” fonts for the best results.

Outdated plugins

Old, heavy plugins and add-ons make a website slow. So, remove such plugins and add-ons, if any,  to make your website fast. (Plugins are tools used to extend the functionality of a platform.)

Nothing frustrates user more than a slow load speed.

  • 47% of consumers expect a web page to load in two seconds or less.
  • 40% abandon a website that takes more than three seconds to load.

A few guidelines to make your site fast:

  • Use HTML5 for all of your videos and animations.
  • Install new plugins.

Unclear navigation structure

Poor navigation structure forces users to leave a website. Therefore, keep your site’s navigation structure simple, logical and readable.


  • Organise  information.
  • Uncover potential spots and remove dead pages.
  • Update your sitemap and navigation structure.

Your site lacks personality 

As a brand, your website should reflect its image, personality and look like a leader. Your website should improve the overall learning experience as well as knowledge of your users.


  • Remember, your site should support your business objectives.
  • It must have business logos, icons, slogans, etc, so that it can support your business.

No Call-to-action

According to a study, 80% of small B2B business websites lack a call-to-action. This not only confuses a user, but also lowers the overall conversion rate of a website.  So, always guide users to take action through proper call-to-actions.


  • Use CTAs appropriately across the website.
  • Be direct and conversational.

Bonus tips:

  • Use intuitive web designs.
  • Highlight your company’s uniqueness and strengths.
  • Use compelling templates.

By addressing these important issues,  you can easily enhance website’s performance.

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