Search Engine Optimization


Category Archives: SEO

Visual Tools to Generate Content Marketing Ideas

Visual Tools to Generate Content Marketing Ideas

Content has the power to make or break a business. However, the question is how to create high quality content.  Below mentioned tools will help you to write quality content.

Visual Thesaurus

If you are running out of ideas, use this tool. It will provide you a broad idea about the topic.


  • Use Visual Thesaurus to explore an interactive word map.
  • Use it to find new words.

Open Calais

Open Calais processes the text you enter/submit and returns: entities, topic codes, events, relations and much more. Use this smart tool to generate ideas about content.


  • Use it to increase the value, accessibility and interoperability of your content.
  • Use it to get relevant data about a company or an event.

Google Trends

If you’re feeling stuck, use Google Trends – this is the best tool for content marketers because it provides the most trending Google searchers in real time. Use it for trending stories, past data records, region specific trends, visual data and even related topics.


  • Use this tool to improve your content marketing strategy.
  • Use it to know the popularity of a search term.
  • Access it to generate an interactive line-graph.

Social Mention

Social Mention is a popular social media search engine that searches user-generated content, such as:

  • Blogs,
  • Events,
  • News,
  • Comments,
  • Bookmarks,
  • Videos,
  • Microblogging services.


  • Use Social Mention to get timely content generation ideas.
  • Use it for brand monitoring as well as trending topics.

Research Central

Use this powerful tool to search a related word. This tool saves time and effort and provides minute details so that you can produce high quality content.


Use Reddit to find the best stuff on the internet. You can search words on narrow topics by using its advanced search operators.


  • Use it to find questions and answers from real people.
  • Use this tool to improve your content marketing efforts.


If you need an inspiration, use Delicious. Content marketers use this tool to explore fresh ideas for new posts. Just sign up with your Facebook, Twitter, or email account and get tons of fresh ideas.


  • Use it to get a full list of recent news.
  • Use it to find articles related to your industry.

Google Webmaster Tools

You can use Google Webmaster Tools to discover content resonating with your audiences. This tool will help you to develop your content marketing strategy.


  • Use Google Webmaster Tool to know which keyword drives the most traffic.
  • Use it to more terms related to your brand as well as popular keywords .


Trello is a helpful project management tool that helps to organise content ideas. Use it to create an editorial calendar as well as track progress of your project.


  • Use it to speed up your idea generation process.
  • Use this tool to accelerate your content marketing process.

So, use these tools to craft content and carve your niche in a unique way.

Tools to Improve your Social Media Presence

Tools to Improve your Social Media Presence

  • 77% of B2C companies have acquired new customers through their Facebook presence.
  • Twitter has approximately 320 million active users in a month.
  • LinkedIn now has 400 million active users in a month.
  • YouTube has over 1 billion users’ visit every day.

These facts exhibit the grand power and potential of social media. If you are a business owner, use social media to accelerate your revenue.

Here are a few tools to streamline your social media efforts:

Nuvi (It is a real-time intelligence platform) 

Nuvi is an effective social media marketing suite that offers visually appealing social media insights. It is designed to simplify social media data reporting as well as monitoring. Use it to devise a productive social media strategy.


  • Use it to publish and schedule content across Facebook, Twitter and LinkedIn from one platform.
  • Use it to monitor critical piece of social data (hashtag, keyword, URL, etc).
  • Access it to make informed marketing decisions.

Edgar (It maintains a library of posts)

Use this tool to schedule and post content according to categories. This tool recycles older updates also.


  • Use it to share updates through Twitter, Facebook (profiles, pages, and groups), and LinkedIn.
  • Use it to share GIF, JPEG, and PNG files.

Sprout Social

This is a powerful social media management platform that has a Unified Smart Inbox to streamline social engagement. (Sprout Social helps to draft, schedule, queue and post messages from a single place.)


  • Use it to publish messages on Twitter, Facebook, Google+ and LinkedIn.
  • Use it to measure performance of social posts and develop better social media marketing strategies.
  • Access it to manage your CRM (nurture leads, prevent duplicate efforts, etc).


This is a fully-featured dashboard for Twitter. It helps to organise feeds, notifications, messages and supports management of multiple accounts.


  • Use it for real-time tracking, organising, and engagement.
  • Use it to effectively reach your audiences.


Use it to create designs for Websites, blogs, presentations, Facebook covers, flyers, posters, invitations and much more.


  • Use it to design presentations and social media graphics.
  • Use it to create professional design to attract visitors.


Memes are the most viral content on social media. If you want to make memes, use Quickmeme. It provides a great variety of meme templates.


  • Use it to create funny, captioned pictures.
  • Use Quickmeme to boost engagement.


Audiense provides unique customer insights (such as audience behaviour, tracking and reporting).


  • Use it to increase your social media efforts.
  • Use it to take fast decisions.


This is one of best online marketing tools to manage followers on Twitter and Instagram. It is an ideal tool for maximising the relevance on social media.


  • Use it to grow your social network.
  • Use it to find your targeted audience and improve engagement.

SocialRank (A social media audience management tool)

This is a smart tool to identify, organise, and manage followers on Twitter as well as Instagram. It helps brands to identify their most influential and engaged followers in real time.


  • Use it to manage your followers.
  • Access it to know about influential users.

Bonus tips:

  • Use Facebook Ads and Facebook Insights for better understanding and profitability.
  • Use LikeAlyzer to measure the effectiveness of your Facebook page.
  • Use IFTTT to link multiple applications to automate tasks.

So, use the above mentioned tools to improve your social media presence.

Optimise Your Site for Mobile Users

Optimise Your Site for Mobile Users

Today, it is more than important to optimise a website for mobile users, because -

  • The number of smart phone users in the United States is estimated to reach 222.9 million by 2017.
  • There are over 2.6 billion smart phone users across the world.
  • Android’s market share is nearly 6x bigger than iOS.
  • 37% of all website visits come from mobile devices.
  • Phone owners in the U.S. use 2.5 GB per month.
  • 62% of US online adults expect a mobile-friendly website.
  • 75% of US online adults use 2+ devices connected to the internet.

Here are a few techniques to optimise your website:

Separate mobile URL

Create a parallel site for mobile users by using “m” subdomain. (It is a key business decision.) This allows you to create custom content for mobile visitors. (If possible, use AMP – it is an open-source initiative to make the mobile experience better for everyone.)


Due to space constraints, provide only specific details.


  • Use bullet points.
  • Never write lengthy paragraphs or sentences.
  • Provide essential information only.


Keep the number of pages minimum with simple layout so that it can easily load on any device.


  • Keep the layout as aligned as possible.
  • Use simple and intuitive designs.
  • Choose responsive designs.


The mobile version of your website should reflect brand’s image and integrity. Incorporate the same branding element to promote the brand’s essence.


  • Use the same colours and patterns as that of your desktop website.
  • Use standard template.

“On YouTube, mobile watch time for product review videos has grown by 60% year over year”.

White Space

Use white space wisely and allow users to select their products and services in a flexible manner.


  • Never cram too much information.
  • Leave some white space for clean looks.

Avoid Flash or Java

In order to make your website fast, smart, flexible and intuitive, use minimal codes. Avoid using heavy Java scripts or Flash files.

Use Menus

Mobile users always want quick and easy access so, use drop-down menus, checklists and pre-populated fields. This will help people to navigate your website easily.


  • Provide lesser amount of information.
  • Improve load time.
  • Use best-in-class mobile technology.
  • Keep testing and optimising your drop-down menus.

“64% of smartphone shoppers turn to mobile search for ideas about what to buy before heading into a store”.

Page load speed

Of course, page speed is quite essential for mobile users. Besides optimising images, you need to minimise codes, leverage browser caching, as well as reduce redirects.

Optimise for local search

To attract local users, optimise your mobile content for local users. So, include your name, address, and phone number along with your city for the maximum visibility.

Simplify navigation

Navigating between many tabs and browsers is very difficult especially on mobiles and may lead to slow load time, so make sure you alert your user before they navigate through multiple tabs. It will also increase the overall efficiency of your mobile version.

Allow people to visit the full website

Always make sure you include links to help users to visit the full version of your website. This is one of the best ways to simplify the browsing experience of your users.

So, optimise your website for mobile users to make your presence felt.

Next generation SEO Tools to Enable Growth

Next-generation SEO Tools to Enable Growth

The stakes are high, and business leaders are challenged to think new ways to propel growth. Online businesses need to implement next-generation SEO tools to generate more revenues and achieve the desired objectives.

New SEO tools help businesses to:

  • Move beyond manual processes
  • Support collaboration
  • Automate marketing
  • Foster decision making
  • Improve overall business performance

Here are a few productive SEO tools for marketers:

Website Auditor

Today, marketers need to identify their sites’ choke-points and use effective analytical tools to fix them. Website Auditor is one of the most advanced tools which helps you to audit both internal and external elements, including HTML, CSS, JavaScript, Flash, images, broken links and images, duplicate content, poor mobile usability, redirect chains (pages with 302/301 redirect, pages with rel=”canonical”, etc.) and much more.


  • Use Website Auditor to resolve internal linking problems, heavy pages and scripting issues.
  • Use it to generate an XML sitemap and robots.txt file.
  • Use this powerful tool to get keywords and page-specific optimisation suggestions.
  • Access this tool to boost your site’s traffic quickly and easily.
  • Use this tool to download essential information about website.

Rank Tracker

Rank Tracker helps you to track keywords positions globally or locally. Besides that you can also monitor Universal and Map listings as well as track competitors’ ranks.

One of the most significant  points is that this practical tool combines the power of AdWords Keyword Planner, SEMRush and Keyword Discovery, Google Trends, and many more.


  • Use Rank Tracker to identify search volume, competition, and keyword efficiency.
  • Use it to extract insightful ranking reports.

Majestic SEO

This is one of the most powerful and advanced link intelligence tools. Use this tool to know how many backlinks your website has got.

This easy-to-use and priceless tool also helps business owners to identify and leverage new-business opportunities, keep track of their SEO efforts and measure success.


  • Use it to compare the relative competitiveness of keywords.
  • Access this tool to see all backlinks in one Advanced Report.
  • Use it to study valuable key SEO metrics.


If you want to save hours and energy, use this SEO analysis tool. This tool helps you to identify and fix SEO issues.


  • Use Seositecheckup to study different SEO metrics.
  • Use it to check website’s speed, server response time, and mobile usability.

This is the best time to turn your knowledge and experience into a successful business. So, use these tools for unbridled growth.

New SEO Trends to Follow and Embrace

New SEO Trends to Follow and Embrace

SEO techniques are changing rapidly. That is why, businesses need to keep an eye on these updates and embrace the latest search engine optimisation tools/techniques to improve visibility.

Here are a few SEO trends to improve your brand’s visibility:

Focus on RankBrain

Everybody is talking about RankBrain these days; however, the question arises, what is it? In a nutshell, RankBrain is a machine-learning artificial intelligence system that helps Google to process its search results.

“Google considers the signal from RankBrain as the third most important ranking factor”.

So, how to incorporate RankBrain in SEO strategies? The answer is simple:

  • Use Google AdWords Keyword Planner.
  • Study and implement “Searches related to” in your SEO strategy. (You can find it at the bottom of the search result pages.)
  • Never stuff keywords to gain rankings.
  • Write helpful, informative and quality content.

Advantages of using RankBrain:

  • Save the precious time of end users.
  • Provide them with appropriate (relevant) answers.
  • Improve website’s performance.
  • Improve conversion rates.
  • Enhance productivity.

Accelerated Mobile Pages

Accelerated Mobile Pages (AMP) are an open source protocol that helps to create fast loading pages for mobile device. Simple structural changes can make your web page fast.

Step to implement AMP in WordPress?

Advantages of Accelerated Mobile Pages (AMP):

  • Improved search engine rankings
  • Improved web prominence
  • Great performance of mobile web
  • Enhanced user’s experience

Concept of HTTP vs. HTTPS

According to sources, Google has officially announced that switching your website over to HTTPS will give you a minor ranking boost. First, let’s discover what are these:

  • HTTP – Hypertext Transfer Protocol (http) is a system for transmitting and receiving information across the Internet.
  • HTTPS – HTTPS, or “secure http”, was developed to allow authorisation and secured transactions.

This simply means, Google wants to make your website and its properties safe, secure and trustworthy for users. So, switch your website to HTTPS for better yields.

Advantages of using HTTPS:

  • Increased search engine rankings.
  • Secured data transfer.
  • Security and Privacy.

Use of LinkedIn

Today, LinkedIn is the best platform for businesses and has over 450 million users.  This platform is specifically designed for professionals to share their ideas and get connected.

If you want more business exposure, use it and see the difference. For better results, you can choose LinkedIn ads.

Focus on Conversion Rates

According to Wikipedia, in internet marketing, conversion optimisation, or conversion rate optimisation (CRO) is a system for increasing the percentage of visitors to a website that convert into customers. Today, it is quite important for business owners to concentrate on conversion rates.

Conversion rates can be improved by:

  • Improving the performance of a website or a blog.
  • Eliminating its errors.
  • Using appropriate call-to-actions.
  • Analysing consumer’s buying behaviour.

“To know your Conversion Rate, divide the total number of conversions by the number of visitors to your site”.

Advantages of using conversion rate optimisation (CRO):

  • Improved ranking, traffic and ROI.
  • Improved brand image/perception.
  • Better competitive edge
  • Make loyal customers.
  • Lower customer acquisition cost.

Every cloud has a silver lining!

Of course, it is not easy to keep up and follow these trends; however, you need to make a robust marketing plan to achieve your goals.

Most Effective Facebook Marketing Tips and Techniques

Most Effective Facebook Marketing Tips and Techniques

  • In 2015, Facebook boasted 22% of WORLDWIDE mobile Internet advertising revenue.
  • There are now more than 2 million active advertisers on Facebook.
  • Posts published between 10 p.m. and 11 p.m. EST receive approximately 88% more interactions.
  • Videos are the most-shared content type on Facebook.

If you are still not using Facebook, use it now.

Here are a few effective Facebook marketings tips and techniques to gain advantage:

Never leave your “about page” blank

It is important to complete the “about page” of your business because it is the first place where your visitors will visit. So, make sure all of your business related information is in order including website’s URL, company overview, location, logo, social links, as well as contact information.

Post high quality content

Post high quality and relevant posts. You can also take advantage of old posts that received highest views.  But add new elements, like slides, infographics, PDFs, etc.

Update Facebook cover photo

This is an overlooked part of Facebook marketing. If you are holding a contest, immediately change your Facebook cover photo and make it contest-relevant. You can use images of prizes, gift hampers, etc. to attract visitors.

Pin a post

Never miss to pin a post to the top of your Facebook feed. After publishing a new blog post, or launching a new product, pin it to the top of your feed so that your visitors can see it.

Claim your Facebook vanity URL

This concept is simple, once your Page has reached 25 “likes” claim your own unique Facebook URL. In other words, you can direct fans to a URL like “”. This helps visitors to explore your page easily. (For more details, visit –

Include Like buttons on your website

Having a Facebook Like buttons on your website and blog is one of the best ways to direct traffic to your Facebook Page.

Promote your Page in your email signature

If you want to improve traffic, put a button or link of your Facebook Page in your email signature.

Post at the right time

Use “Facebook insights” to analyse when do the majority of your fans/followers browse through Facebook. So, schedule your posts accordingly.

Use Facebook Ads

Facebook’s advertising tools are the best friend of business owners. So, promote your page with Facebook ads and connect with your targeted audiences.

Use custom Facebook tabs

Yes, it is possible to create custom landing pages right on your Facebook page. Basically, it allows business owners to get more email list subscribers, run a Facebook photo contest, etc.

(For more details, visit –

Facebook videos

To maximise your brand’s visibility, create high quality videos. Quality videos can easily boost your content, engage more visitors as well as improve brand image. (You can also use Facebook live video feature to interact with your fans.)

Bonus tips:

  • Create and share captivating images, videos, and infographics.
  • Include call-to-actions.
  • Recycle old posts.
  • Use hashtags.
  • Respond to feedbacks.
  • Share success stories.
  • Share user generated images.
  • Use gifts and contents regularly.

All the above mentioned tips and techniques will help you to improve your brand image.

Key to Build a Strong Brand Identity

Key to Build a Strong Brand Identity

Creating and maintaining an online identity is the most critical element for any business. In fact, most companies fail to recognise this fact.

Here are a few steps to set a stronger brand image:

Brand monitoring

It is the most neglected aspect of brand building. Businesses must monitor their brand’s reach as well as performance at regular intervals. For that, they need to use brand monitoring tools, such as:

  • Google Alerts – This is the most effective brand monitoring tool that sends alerts on your specified topics, allowing you to take immediate actions.
  • Brand Mentions – This is relatively a newer tool, designed to send you daily email digests with your brand mentions.
  • Buzzsumo – This tool allows you to set up multiple alerts to monitor/track your online mentions.
  • Hooks – This is a robust mobile application that helps you to set up alerts to monitor your brand.

Monitor your Brand-specific Keywords

It is important to know about users’ demand. In other words, monitor your brand-specific keywords, and to do this use:

  • Serpstat – This is a great tool to find different keyword variations containing your brand name.
  • Google AdWords Keyword Planner - This is a powerful keyword research tool that allows you to find the right keywords to target.

Monitor your competitors 

In this competitive world, it is important to keep an eye on your industry as well as competitors in order to:

  • Improve branding strategies
  • transform digital marketing strategies
  • Avoid mistakes
  • Identify new entrants
  • Enrich your value proposition
  • Track your market share
  • Protect brand’ image
  • Understand strengths

To stay ahead you must use a few monitoring tools:

  • SE Ranking – This tool offers complete monitoring.
  • SocialMention – This tool helps you to cross-analyse brand related news/blogs/articles and much more.
  • Topsy – This tool helps you to keep an eye on your competitors’ tweets.
  • Marketing Grader is a free tool for monitoring social activity of your competitors.
  • InfiniGraph - This tool helps you to track what is trending in your social media circles.
  • Similarweb – This is a digital marketing intelligence platform that helps you to compare website traffic as well as analytics.

Wisely handle negative comments

It is a known fact that dissatisfied customers may damage your online reputation. It is important to handle them wisely.

According to a survey:

  • 88% of customers have a desire to look through reviews to have a clear picture on the issue.
  • Another 88% trust online comments.


  • Ask for explanations.
  • Never argue.
  • Resolve problems immediately.
  • Include humour in talks.
  • Encourage dialogues between companies and customers.

Keep your brand consistent

Always use the same logo, symbol, messages and business’ vision across multiple channels (social media channels, newsletters, websites, micro websites, blogging network, case studies, etc.) in order to show consistency of your brand.

Secure your website

In order to create and maintain a brand, make sure your website is secure, fast and relevant. It should have a proper navigation structure and must display security certificates to gain the confidence of end users.

Above all, try to position your brand in the minds of your customer.

Keep Ahead with these Internet marketing Tools

Keep Ahead with these Internet marketing Tools

Internet marketing has revolutionised the industry like never before; that is why, it is important for online businesses to embrace best-in-class internet marketing tools to stay ahead in the competition.

You can use these sophisticated internet marketing tools to:

  • Explore new trends.
  • Identify potential drivers for growth.
  • Gain competitive advantage.
  • Streamline business processes.
  • Impress your customers and clients.
  • Accelerate digital transformation.

Here are a few advanced internet marketing tools to use:

Numbers don’t lie.

In a recent study, 61% of marketers reported that generating high quality leads proved problematic for their organisations.


Whether you are a start-up company or a large company, you need to optimise your operational efficiency. So use Marketo to attract buyers, generate leads, improve marketing efforts and analyse marketing performance. It’s relatively easier to implement.


  • Use this effective marketing automation software to empower sales teams.
  • Use this software tool to run marketing programs across multiple channels.
  • Use it for mobile engagement, campaign segmentation, lead management, email marketing, social marketing, multivariate testing as well as web re-targeting.


  • Personalised subject lines in emails are 22.2% more likely to be opened.
  • 72% of B2B buyers share useful content via email.
  • Emails opening  on smartphones and tablets have increased 80% over the last six months.
  • According to MarketingSherpa, the most used lead generation tactic is email marketing.


This incredible software helps businesses to increase their conversion rates. Use it for comprehensive customer relationship management as well as re-targeting customers.


  • Use Adroll to analyse analytics.
  • Use it to create personalised ad campaigns.


Online marketing can’t afford complexity.  Use Canterris Marketing Suite to achieve simplicity. This tool helps you to engage customers, generate leads and accelerate sales cycles.


  • Use it to speed up your marketing & sales efforts.
  • Use it to create rich interactive websites that engage customers.
  • Make use of this tool to align and automate your demand generation efforts.


  • A 2016 study by Adestra, confirmed that email remains a consumer’s preferred method of receiving information from companies.
  • A recent study by Adobe found that in 2016, time spent with email is up by 17% year after year.
  • According to a study, 77% of consumers prefer to receive permission-based marketing communications through email.


This amazing tool helps businesses to create, send, segment, and track emails. This tool also improves responsiveness.


Use it to:

  • Create compelling messages for users.
  • Schedule your messages on Facebook, Twitter and LinkedIn.
  • Initiate and join in real-time conversations.
  • Measure your efforts and market your brand.
  • Integrate email marketing, landing pages, social media management, etc.
  • Create professional landing pages to attract new email subscribers.

Use these above mentioned internet marketing tools to empower your sales and marketing efforts.

Exclusive Social Media Marketing Tools for Novice Business Owners

Exclusive Social Media Marketing Tools for Novice Business Owners

  • Are you looking for new ways to enhance your social media marketing efforts?
  • Do you want time-saving tools to manage your social media marketing tasks?
  • Want to convert visitors into customers through social media?

Use the below mentioned tools:


  • There are 2.3 billion active social media users.
  • 91% of retail brands use 2 or more social media channels. is an exclusive Chrome extension that allows you to view the social websites of your email connections. Use it to see mutual connections on different social media channels.

This is a link shortener tool that helps to create customised call-to-action. Basically, this tool allows you to promote your content on social media platforms.


Use this amazing tool to pin and schedule Instagram photos to Pinterest boards. This tool also allows you to organise your Instagram photos.


  • Use it to improve your Instagram and Pinterest marketing efforts.
  • Use it to explore content, schedule posts, monitor conversations, etc.

Zoho SalesIQ

This website’s visitor tracking platform has been designed to connect and engage with your website visitors in real time. Use it to chat with your audiences in real time.


This tool lets you design as well as share images for social media posts. It is a fast, efficient and productive tool for social media managers. Use its free images, add text and resize them according to the platform.

Atomic Application

It is designed to reduce time, effort and costs. It helps content marketers to increase content engagement and its overall performance.


  • Use it to improve your content marketing efforts on social media.
  • Use it to improve the quality of content by making it free of error.

Leadin app

This is an intuitive platform that informs you about visitors. (who is visiting your site and what content they’re reading). This application/platform automatically locates the social networks of your readers.


This is a social marketing content aggregation platform with a CMS and mobile application. This platform helps to drive engagement as well as extend reach.


This is a great content discovery tool for social media marketers. Use it to discover top news as well as trending topics.

Post Planner

This tool integrates directly into Facebook. Basically, it makes Facebook scheduling posts easier.


Use it to manage all your social media marketing from a single dashboard. You can manage your social media profiles, schedule social media content and measure your return on investment.


  • Use it to increase brand awareness.
  • Use it to collaborate efficiently with teams.


If you believe in video marketing, Overvideo is for you. Overvideo helps you to create visual calls-to-action when you post videos on Twitter, Facebook, Instagram and YouTube.


  • Use it to give a link in the video.
  • Use it to amplify the reach of your video.
  • Access it to save time by uploading and scheduling as many posts as possible.

So, build your brand with these incredible social media marketing tools.

Cost effective Ways to Promote a Business

Cost-Effective Ways to Promote a Business

Effective promotion of an online business can pay rich dividends. By the way you don’t need much money to promote your online business. You just need to know few things, like:

Write engaging content

Write high-quality, fresh and informative content on your website to attract users as well as search engines. Focus on “About us” and “home” page for better conversions.


  • Write content according to your targeted users.
  • Add a blog.
  • Keep content consistent on social media channels.

Simplify your management

Sometimes, it becomes difficult to align inventory and delivery, so choose the best platform to streamline all the internal and external processes.


  • Manage invoices, inventory and the complete supply chain on a regular basis.
  • Update your website on a regular basis.
  • Integrate a secure payment gateway.
  • Automate email marketing.

Advertise your business online

Promoting an online business is a challenging task; however, with a few simple tactics, you can significantly make your website popular.


  • Use Facebook advertising.
  • Use Google Adwords.
  • Submit your products to the top product submission websites.
  • Rely on business and local listing.
  • Take advantage of Social bookmarking, press releases and presentations.
  • Use Instagram and Pinterest for greater exposure.

Optimise your online store

You need to optimise your website, in other words optimise every single page of your website.


  • Add unique SEO meta tags on each page.
  • Write unique descriptions for better visibility.
  • Optimise page headings (Include H1, H2, H3, H4, H5, and H6 tags.)
  • Write short paragraphs.
  • Add call-to-actions.
  • Add keywords across  content.
  • Rely on anchor text.
  • Make your website mobile-friendly. (96% of smartphone owners use their devices to get things done.)

Monitor your competitors

Monitor the activities of your competitors. This will help you to redesign your digital marketing strategy and uncover new market opportunities.


  • Use SpyFu to uncover your competitor’s keywords.
  • Use AccuRanker to track your progress against your competitors.
  • Use BuzzSumo to track the most shared content on the web.
  • Make use of Google Alerts to monitor the competition and ongoing market trends.
  • Use Hootsuite to monitor the social activities of competitors.

Extend your business network

Use powerful local marketing websites, like MerchantCircle,, Manta, Google My Business, Yelp, etc. to extend your network.


  • Provide correct name, address and phone number of your business.
  • Update your business information regularly.
  • Verify your business listing.
  • Always choose the most suitable business category.

Bonus tips:

  • Manage and serve ads across the web.
  • Show your updated product inventory.
  • Highlight your delivery options.
  • Don’t underestimate the power of product reviews.
  • Try to establish your brand as a trusted resource.
  • Use Google Analytics 360 to understand users’ behaviour
  • Integrate social media icons on your website.
  • Compare and improve website performance using A/B testing.
  • Use YouTube for better online visibility.
  • Take advantage of Google Tag Manager.
  • Integrate and sort marketing data in real time for better decision making.
  • Share, understand, and learn from data-driven customer insights.
  • Use sophisticated approaches to track ROI.
  • Rely on digital, marketing, sales and consumer analytics.
  • Consider partnering with related brands in different verticals to reach wider audiences.

So, use these cost-effective techniques to promote your business and of course, win the race.