SEO

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Category Archives: SEO

Instagram Management Tools for Beginners

Instagram Management Tools for Beginners

The role of Instagram for business marketing in most industries is self-evident; from boutiques, to car dealership’s enquiries, to greeting card store. However, if you are not using it, you should, because it is the most effective form of marketing.

Here are a few Instagram Management Tools:

Iconosquare

This tool helps to measure the performance, user-engagement, track competitors, hashtags, and much more.  With the help of Iconosquare, you can create growth charts and even share information with the followers.

Benefits:

  • Helps to understand and improve every important aspect of your Instagram activity.
  • You can manage all your Instagram accounts.
  • Helps to track comments on your posts as well as monitor content.
  • You can search, collect and organise content.
  • Helps to schedule and manage Instagram posts.
  • You can view how your posts are performing in real–time.
  • Helps to create your own customised Instagram feeds to follow different groups of users.

Cyfe

This tool helps you to monitor all your marketing channels like:

  • Email marketing
  • SEO
  • SEM
  • Social media
  • Web analytics

It is ideal for large enterprises and mid-size businesses. Cyfe’s dashboards can be also be customised.

Features of Cyfe:

  • Monitors individual departments
  • Real-time reports
  • Tracks multiple websites
  • PDF/CSV exports
  • Branded reports for clients
  • Automatic email reports

Benefits:

  • Helps to monitor individual departments, multiple websites using dashboard.
  • You can download or schedule email reports.
  • Helps to improve Instagram marketing efforts.

Websta

This tool helps to understand Instagram community, engage with their followers and find potential fans. It provides you with exact insights into your posts, engagement, and relationships.

Benefits:

  • Helps to explore top brands, users and hastags.
  • You can interact with the fans and followers.

Repost (Free)

This tool allows you to share stuff/information with followers on Instagram. You can search users as well as hashtags, find out what is currently trending, etc. It is a simple yet effective tool.

GramFeed (Free)

This tool helps publisher and brands to curate as well as manage Instagram content.

Benefits:

  • Helps to manage your brand’s presence on Instagram.
  • You can engage with your followers and monitor hashtags.
  • Helps to search Instagram photos and videos.

Ink361

This is a unique tool, because it lets you rediscover your own uploads.

Benefits:

  • Helps to create custom circles to monitor content.
  • You can engage with and listen to your audiences.
  • Monitors statistics of your posts, use of hashtags as well as filters.

Crowdfire

Use Crowdfire for publishing, social analytics and to grow your Instagram marketing.

Benefits:

  • Helps to analyse all your accounts.
  • You can monitor and study your accounts in real-time.

So, use these smart management tools to improve your brand’s visibility across Instagram.

Importance of On Page Optimisation

Importance of On-Page Optimisation

It is widely accepted that SEO is essential for any business operating online; businesses need to know how to carry out on-page optimisation in order to gain rankings and traffic. Just go through this article to know its importance and integral elements.

Here are a few on-page optimisation elements:

Google Search Console

According to Google, Google Search Console is a free service that helps you monitor and maintain your site’s presence in Google Search results.

Google Search Console helps marketers to:

  • Submit and check a sitemap.
  • Check and set the crawl rate.
  • View statistics when Googlebot accesses a website.
  • Write and check a robots.txt file.

Key elements to consider:

  • Set your preferred domain
  • HTML improvements
  • Links to your site
  • Manual actions
  • Crawl errors

Tips:

  • Always add a website to your Search Console account.
  • Specify your preferred domain (www or non-www).

Benefits:

Search Console helps you to monitor your website’s traffic, ranking, and much more.

XML Sitemap/HTML Sitemap

According to Wikipedia, a Sitemap is an XML file that lists URLs for a site. It allows webmasters to include additional information about each URL: when it was last updated, how often it changes, and how important it is in relation to other URLs in the site. This allows search engines to crawl the site more intelligently.

Benefits to using an xml sitemap:

  • Lists all URLs.
  • Gives special instructions to search engines.

Nofollow

Add rel=“nofollow” to any links that you do not want search engines to follow. According to Google, “Nofollow” provides a way for webmasters to tell search engines “Don’t follow links on this page” or “Don’t follow this specific link.”

You can add it to any sponsored content/untrusted content or commercial articles with links out to vendors/service providers.

Google Analytics

Google Analytics is a free service that helps you to track and report website traffic.

It allows you to review online campaigns by tracking landing page quality and goals. Goals might include:

  • Sales
  • Lead generation
  • Viewing a specific page
  • Downloading a particular file.

It is a great tool that enables you to measure a website’s:

  • Transactions
  • Revenue
  • Commerce-related metrics.

Benefits:

  • Easy to set and understand.
  • Powerful customised reports.
  • Easy to connect with Webmaster Tool data.
  • Effective real-time reporting.
  • Helps to review historical data.

Response codes

Response codes, such as 400, 403, 404, etc. should be identified and fixed immediately before they affect your site’s ranking.

If you see multiple 404 errors, fix them. Also make sure that 301s redirection is used for all redirects, rather than 302 or 307 redirects.  (According to webconfs, a 301 redirect is the most efficient and search engine friendly method for webpage redirection.)

So, are you ready to do whatever it takes to make your website visible? Yes, combine these on-page strategies with your current tactics to create your own landmark.

How to improve the Conversion Rate of Landing Pages

How to improve the Conversion Rate of Landing Pages?

The ultimate role of any online business is to improve the conversion rate of their landing pages. Of course, it is quite difficult to achieve high conversion rate; however, with the help of proven techniques, it can be achieved.

Let’s understand what is a Landing Page?

According to unbounce, a landing page is any web page that a visitor can arrive at or “land” on.

Types of Landing Pages:

  • Click through Landing Pages – Click through landing pages have the goal of persuading the visitor to click through to another page.
  • Lead Generation Landing Pages – Lead generation landing pages are used to collect user data, such as a name and email address.

Let’s understand what is a Conversion Rate?

According to Wikipedia, The conversion rate is the proportion of visitors to a website who take action to go beyond a casual content view or website visit, as a result of subtle or direct requests from marketers, advertisers, and content creators.

Here are a few significant steps to improve conversion rates:

Provide strong reasons to your buyers

Most business owners experience high bounce rate because they fail to communicate about benefits, features and value of their products and services. So, provide complete details about your products and services in order to improve the conversion rate.

Include customers’ feedbacks

To gain trust and confidence of buyers, you need to make a better use of customers’ feedbacks and testimonials. Integrate them into your landing pages.

Safety

Ensure that customers’ financial and personal information remains undisclosed and protected.   Make their transaction encrypted.

For that, obtain HTTPs as well as security certificates from agencies/ third parties.

Font style and size

It is the most overlooked factor.  Some marketers use big font size, while others use small. Strike a right balance for the maximum yields.

Load time

Load time can make or break your business. In fact, it can lower your overall conversion rate. So, if you find that your website is slow, contact your hosting provider as well as optimise images and website code.

Include social media buttons

Internet marketing experts recommend social media buttons on websites because they help people to share your landing page and make it visible across the social media channels.

Make your landing pages responsive

Today’s shoppers are more demanding than ever before, they want everything on their mobile devices, hence, choose a responsive design.

Add video to your landing page

By 2017, video will account for 69% of all consumer internet traffic. Hence, add a high-quality and short video to your landing page and improve its conversion rate.

Tips:

  • Create short videos.
  • Never choose an autoplay option.
  • Focus on the placement of video.
  • Try to keep your landing page videos short.
  • Use Gifs, if video integration is not possible.
  • Measure user’s engagement.

Don’t forget to test your strategies

At regular intervals, test and measure your SEO, online marketing and PPC strategies. For that, use A/B testing.

According to optimizely, A/B testing (also known as split testing or bucket testing) is a method of comparing two versions of a webpage or app against each other to determine which one performs better.

Results of A/B Testing:

  • Reduced bounce rates
  • Increased conversion rates
  • Higher conversion value
  • More sales

Benefits of A/B Testing:

  • Improves content performance
  • Lowers risk

So, worry no more and follow the above mentioned steps to improve the conversion rate of landing pages.

How to Boost Your E Commerce Business

How to Boost Your E-Commerce Business?

E-commerce search engine marketing is one of the best ways to improve your website’s ranking and bring the expected traffic. All you need to do is to optimise your e-commerce site in a proper way.

Keyword research

Keyword research is the cornerstone of any website, whether it is an e-commerce store or a normal service based website. In other words, keywords can make or break your business, so choose the right set of keywords.

Some people still believe that using too many keywords will help them to rank better.  In fact, there are certain   criteria to pick the right set of keywords, such as:

  • Relevant
  • High volume
  • Low competition

Tips:

Create a sitemap

If you want to help your users and search engines to read/scan/index your website efficiently, create a sitemap.

Now, what is a sitemap?

According to Wikipedia, a site map (or sitemap) is a list of pages of a web site accessible to crawlers or users. It can be either a document in any form used as a planning tool for Web design, or a Web page that lists the pages on a website, typically organised in hierarchical fashion.

But why use a sitemap?

Creating sitemaps has multiple benefits, such as:

  • Ease of navigation  (https://www.sitemaps.org/)
  • Better visibility
  • Guides or informs search engines about any changes on your site.
  • Faster indexing.
  • Helps to classify a website

How to generate a sitemap?

With the help of these proven tools, you can easily generate a sitemap:

  • Slickplan
  • Dynomapper
  • Screaming Frog XML Sitemap Generator
  • PowerMapper

Where to submit a sitemap?

Once you have generated your site’s sitemap, you will need to upload, check, as well as validate it. You need to submit it  to Google Webmaster Tools.

Tips:

Optimise images

It is a well established fact that high-quality images speak  louder than words. However, you should use “alt tag attribute” to optimise it.

Now, the question arises, why create an alt tag?

According to Google, it provides Google with useful information about the subject matter of the image. We use this information to help determine the best image to return for a user’s query. (For more details, visit – https://support.google.com/webmasters/answer/114016?hl=en)

Tips:

  • Avoid keyword stuffing.
  • Be precise in alt text for products.
  • Mention the topic in alt tag.

Use Breadcrumbs (Breadcrumbs are a useful navigational feature of a website)

According to Wikipedia, Breadcrumbs or breadcrumbs trail is a graphical control element used as a navigational aid in user interfaces. It allows users to keep track of their locations within programs, documents, or websites.

Types of Breadcrumbs:

  • Location Breadcrumbs
  • Path Breadcrumbs
  • Attribute or Keyword Breadcrumbs

Advantages of using Breadcrumbs on a website:

  • Help users to understand the layout of a website.
  • Make navigation easy and simple.
  •  Allow users to scan through your website and to view  content efficiently.
  •  Easy to implement and improve the overall architecture of a website.

If used properly, all the above mentioned elements will help you to boost your business.

Excellent Business Tools for Success

Excellent Business Tools for Success

In today’s competitive business environment businesses need to manage their resources to streamline their operations and gain significant advantages. However, there are a few smart business tools to keep them ahead.

These tools help a business to:

  • Stay up-to-date
  • Find solutions to potential roadblocks
  • Simplify complex tasks
  • Ensure business continuity
  • Strengthen relations
  • Improve marketing strategy

Here are a few smart business tools:

Zarget

This is a great conversion rate optimisation software solution with extraordinary features. It helps you to test multiple variations of a website and choose the best one.

Features of Zarget:

  • A/B testing via Google Chrome plugin
  • Live heatmaps for interactive elements
  • One-click website optimiser
  • Self-service visual editor
  • Split URL testing
  • Traffic and conversion tracking

Tableau Software

This is a remarkable self-service analytics application that allows you to explore data. This application uses a patented technology to translate mouse clicks into database queries and to show the results through graphic visualisations.

Features of Tableau Software:

  • Creates “no-code” data queries
  • Translates queries to visualisations
  • Toggle view and drag-and-drop
  • Imports all ranges and sizes of data
  • List of native data connectors
  • Creates interactive dashboards
  • Automatic updates
  • Highlights and filters data

Pulseway

This platform enables you to view and control all your Windows, Linux and Mac servers as well as workstations in real-time.

Features of Pulseway:

  • Monitors and Manages IT Systems
  • Application Monitoring and Management
  • Remote Desktop (Remote Access)
  • Active Directory
  • System Centre Operations Manager
  • Internet Information Services
  • Windows Server Backup

PagerDuty

This SaaS alerting and incident tracking system helps engineers to resolve critical errors in IT systems. It can be integrated with all IT infrastructure monitoring tools — such as Splunk, New Relic, etc.

Features of PagerDuty:

  • Monitoring Aggregation
  • Easy Setup
  • Effective Alerting
  • Mobile Incident Management
  • On-Call Scheduling
  • Auto-Escalation
  • International Reach

Tracker

This customer service and support management software is designed to streamline your workflows, automate business processes and much more.

Features of Tracker:

  • PhaseWare Self-Service Center
  • PhaseWare Event Engine
  • Tracker Mail Checker
  • Tracker Screen Designer
  • Flexible service delivery
  • Incident management

Workfront

Workfront is enterprise work management software.

Features of Workfront:

  • Process improvement and management
  • Collaboration tools
  • Collaborative workspace
  • Help desk tracking
  • Timesheet management
  • Real time data and planning tools

It doesn’t matter if you’re a project manager with years of experience or a beginner. Use these advanced business tools for better return on investment (ROI).

Effective Customer Retention Strategies for Small Businesses

Effective Customer Retention Strategies for Small Businesses

  • Wondering how to use smart online marketing techniques to retain consumers?

Discover how to use online marketing strategies to retain customer:

Educate your customers

It is always better to educate customers rather than forcing them to buy any product or service. For that, you need to create:

  • Videos
  • Documents
  • Manuals
  • Case studies
  • Articles
  • Blogs
  • E-books
  • Tutorials
  • Learning tools

Tips:

  • Use research tools to create tutorials.
  • Write and share “how to” articles.
  • Use the power of storytelling.
  • Create animated characters.
  • Create and share explainer videos.

Personalise your messages

This is particularly effective, if you are selling your products online and using email marketing to communicate.

Tips:

  • Use cookies.
  • Provide complete information in your email messages.

Host Contest

Online contest is one of the best ways to educate and attract customers. They will not only participate in the contest, but also become your loyal customers.

Tips:

  • Set your goals.
  • Announce fabulous gifts and discount offers.
  • Encourage fans to participate.
  • Start referral programs.

Use CRM tools

If you are not using CRM tools, you are missing a huge opportunity. These software programs are designed to generate leads, and improve marketing automation process.

Tips:

  • Use Salesforce Sales Cloud, Marketing 360, Zendesk, Configio, SalesforceIQ, etc.
  • Engage customers everywhere.
  • Use mobile applications to stay connected with your customers.

Use Social proof

According to wikipedia, social proof, also known as informational social influence, is a psychological phenomenon where people assume the actions of others in an attempt to reflect correct behaviour for a given situation. Hence, use social proof as an online marketing technique to increases conversions.

Tips:

  • Integrate reviews and testimonials into your website.
  • Include photos of your customers. (Research shows that pictures (along with text) increase the credibility of the statement.
  • Use social sharing buttons.

Benefits:

  • Improves business reputation.
  • Attracts customers.

Reward Program

There are a great number of ways to retain customers, and reward program is one of them. It is not only effective, but also wins the trust and confidence of users.

Tips:

  • Understand the requirements of users.
  • Appreciate and reward your customers.
  • Improve the shopping experience of customers.

Benefits:

  • Improves sales.
  • Boosts business reputation.
  • Makes customer happy.

Send interesting newsletters

If you want to make your users interested in your products and services, create an interesting, helpful and inspiring newsletter. It will help you to generate leads and improve customers’ loyalty.

Tips:

  • Write high-quality and research based content.
  • Use high-resolution images.
  • Adopt a user-centric approach.
  • Use call-to-actions.

Start blogging

Blogging is the main component of the strategy for at least 45% of marketers. So, start blogging.

Tips:

  • Identify buyer’s personas before creating content.
  • Use powerful tools like Qeryz, SurveyMonkey, BuzzSumo, etc.
  • Create compelling headings.
  • Keep an eye on current trends.
  • Promote your blogs (Facebook posts hit 75% of their impressions within 2.5 hours, and 75% of engagement within five hours.)
  • Share only relevant and high-quality information.
  • Create a community.
  • Allow readers to share your content.

So, use these customer retention strategies to empower your small business.

Create SEO Friendly Content for the Maximum Benefit

Create SEO Friendly Content for the Maximum Benefit

If you want to reach widely distributed audiences, you need to create SEO-friendly content. For that you need to understand certain basic SEO concepts.

So, here are a few techniques to create valuable content:

Write fresh content

There’s no point in creating content if it’s not fresh and authentic because people love original and factual content. That is why, write fresh content for your users.

In order to create better content, you need to:

  • Analyse the industry
  • Understand the problems of customers
  • Study a topic in detail

Make sure your content pass Copyscape.

Tips to create better content:

  • Keep an eye on social media trends.
  • Comb through Pinterest boards.
  • Stay connected with the latest news.
  • Analyse new posts on LinkedIn.
  • Leverage mobile and digital channels.
  • Follow Quora.
  • Use Google Trends.

Focus on Title

Some marketers overlook it, which is a big mistake. You must focus on creating attractive, informative and suitable titles to engage readers.

Now, the question arises, how to create compelling titles? So, the answer is simple-

  • Focus on the context
  • Include keywords
  • Keep your characters between 55-60
  • Make your URLs relevant
  • Make a wise use of H1, H2 tags.

Readability

If you want your readers to read and enjoy your content, you need to use simple language.

Tips:

  • Write short sentences.
  • Avoid syntax errors.
  • Proofread your content.
  • Use active voice.

There is no winning formula for creative writing, but for better results, you need to provide valuable insights.

Include internal and external links

Internal links help you to improve the overall navigation structure of your website and external links help you to improve the knowledge of your visitors. However, you need to strike the right balance, use them wisely across the content.

Optimise images

It is a known fact that visual content appeals more. So, use images across your content and optimise it as well.

Tips:

  • Always give the file name of images
  • Be careful with the image file sizes
  • Use alt text, or a title for your image
  • Focus on quality images

Focus on users

Know your audience before writing. So pay close attention to your industry, analyse your business, and above all for whom you are writing. This will help you to create useful and credible content for your readers.

Whether you’re new to content writing or have years of experience under your belt; use the above mentioned techniques to add value to your content.

Vital SEO Metrics

Vital SEO Metrics

Whether you want to achieve high traffic or beat your competitors, you always need to use proven SEO metrics to scale your results. There are various techniques that help you to measure the overall performance of your website.

Here are a few imperative SEO metrics:

  • Traffic

Study Google Analytics to know the source of traffic. You need to study the graph of the traffic visiting your website for certain period of the year. This will help you to change your SEO strategy.

  • Engagement

You must measure the rate of engagement as it is the prime ranking factor.

What you need to analyse:

  • Bounce rate – the percentage of people/visitors leaving your website without reading your content or taking any action
  • Average Session Duration – the average amount of time each visitor spends on your website
  • Average pages per session – the average number of website pages that each visitor views during a particular session

The best place to find this essential information is Google Analytics.

  • Conversion

This is the most important element when it comes to the measurement of the performance of a website. The finest place to find this specific information is Google Analytics.

What you need to analyse:

  • Conversion rate
  • Conversion volume

Landing pages

Analyse which landing pages of the website are driving traffic and identify non performing page and optimise it accordingly.

This information is useful when you need to understand the impact of particular keyword’s rankings.

Tips to Optimise Landing Page:

  • Write easy-to-read content
  • Use bullet points
  • Use clean website design
  • Use both images and videos
  • Use call-to-actions wisely
  • Provide complete contact information
  • Create a sense of urgency
  • Develop trust (use social proofs)
  • Provide discounts and offers (if possible)

Search visibility

Most people overlook Search visibility; however, it is quite essential. For that, use Searchmetrics. This tool helps you to monitor keywords and evaluate links, and much more.

Features of Searchmerics:

  • Ideal for SEO and SEM
  • Keyword Optimisation
  • Analyses Keyword Traffic Potential
  • Web Analytics Integration
  • Competitor Analysis

Benefits:

  • Fast and simple project management
  • Instant analysis of markets
  • Reports can be customised and sent as an E-Mail or PDF

Ranking

Use SEMrush SEO research tool to know how your keywords are performing.

Key Features of SEMRush:

  •  Studies your competitors’ organic positions
  • Domain specific keyword ranking
  • Studies your competitors’ Ads texts
  • Position tracking
  • Finds good long-tail keywords

Benefits:

  • Helps to compare SEO metrics.
  • Helps to analyse keyword position and traffic.

All these SEO metrics are imperative, so, focus on them to achieve your goals.

Tools to Check the Speed and Performance of Your Website

Tools to Check the Speed and Performance of Your Website

Testing the speed and performance of your website is one of the best ways to identify bottlenecks and improve the overall experience of visitors.

Today, a number of advanced tools are available that help to:

Benefits of using website monitoring tools:

  • Improve server, website and application performance
  • Remove unnecessary complexities
  • Efficient resource management
  • Smooth data management
  • Support and improve IT infrastructure

Here is a list of tools to test your website’s speed:

Pingdom

This is a powerful performance monitoring tool, which helps you to make a website fast and reliable.

It examines different aspects of a web page, such as file sizes, load time, and other details of a web page (HTML, JavaScript and CSS files, images, etc.).

Key Features of Pingdom:

  • Monitors websites and servers
  • Detailed reports
  • Available for free on your mobile devices
  • Important interactions
  • Analyses and provides solutions

Benefits:

  • Helps to improve the performance of a website
  • Helps to take smart decisions

Load Impact

This is a robust stress testing tool, which helps to test the performance of a website.

Key Features of Load Impact:

  • Large scale load tests up to 1.2 million concurrent users
  • Accessible on-demand
  • Java and Python SDKs
  • Real-time data and dashboard
  • Multi-geographic distribution of load API testing
  • No licensing or software required
  • Supports any HTTP-based application or service
  • Mobile testing (client and network emulation)

Benefits:

  • Simple mobile testing
  • Large-scale load generation
  • Automatic and advanced scripting
  • Web page analysis
  • Automatic load script generation
  • API testing

Uptime Cloud Monitoring

This is an effective server and website monitoring tool. It is designed to provide a complete insight into your cloud, on-premises, or hybrid systems, websites and web applications.

Key Features of Uptime Cloud Monitoring:

  • High-resolution server monitoring
  • Historical data trends
  • Analysis of real user experience
  • Root cause analysis
  • Hybrid server monitoring in a unified dashboard
  • Easy understanding of internal server health, load, performance
  • Role-based access and read-only views
  • Correlating server issues with web performance problems

Benefits:

  • Complete monitoring of your entire cloud infrastructure
  • Quick identification of potential issues
  • Easy to scale and deploy
  • Mobile monitoring

LogicMonitor

Key Features:

  • Performance Monitoring
  • Unlimited Free Email & SMS Alerts
  • Remote Sessions
  • Bank-Grade Security
  • Offsite, Automatic Data Backup & Disaster Recovery
  • Easy, Fast Implementation
  • Powerful dashboards that display key metrics

Benefits:

  • No need of additional hardware
  •  Built-in alerting, reporting, and dashboards
  • Monitoring your entire infrastructure, including servers, storage and virtualisation, networking, etc.

Nibbler

Nibbler is a flexible website testing tool that analyses every details of a website, such as:

  • Social interest
  • Popularity
  • Internal links
  • Amount of content
  • Images
  • Meta tags
  • URL format
  • Domain age
  • Mobile friendliness, etc.

Yslow

Yslow analyses web pages and offers suggestions.

Features:

  • Checking HTTP Requests and Content Delivery Network
  • Checking Gzip Components
  • Monitoring redirections and duplicate scripts
  • Checking 404s

Dotcom-Monitor

This is a great tool to improve server uptime, page speed and web application functionality.

Key Features:

  • Monitors Page Load Times / Speed
  • Performance Charts, Graphs & Analysis
  • Detects Slow & Missing Elements
  • Monitors Shopping Carts, Portals, Logins and More
  • Identifies and removes performance bottlenecks

So, use these advanced tools to maintain the overall functionality and performance of your website.

Strategies to Market Your Business

Strategies to Market Your Business

Internet marketing is a straightforward way to promote your business, attract new customers, as well as generate profit. In fact, you do not have to incur heavy cost to devise an internet marketing strategy. There are many ways to market your business online.

Let’s discover some of the most remarkable techniques:

Create a blog

Post high-quality content regularly because it is the most effective way to create online buzz. Of course, this is a long-term strategy, but helps to improve brand image.

Popular and user-friendly blogging platforms:

  • WordPress
  • Blogger
  • Tumblr
  • Medium
  • Ghost
  • Squarespace
  • Wix

Benefits:

  • It helps to drive traffic. (60% of businesses who blog regularly acquire more customers.)
  • It helps to build authority.
  • It provides long-term results.

Promote your content

If you’re looking for high traffic, use the most powerful content marketing platforms:

  • Medium
  • Quora

For the maximum exposure, write high-quality, useful,  relevant, keyword-rich and scanable articles.

Here are a few popular content marketing tools to use:

Acrolinx – This tool helps to develop high-quality and readable content.

Features:

  • Analyses your style, readability, and SEO
  • Defines personas, words, phrases, and brand tone
  • Provides real-time feedback to help writers

BrandpointHUB

This is an invaluable tool for planning, creating, publishing, and measuring the effectiveness of your content.

Features:

  • Manages all your content
  • Reviews content, comment, and track revisions
  • Publishes on your own platforms

ClearVoice

This tool helps you to generate fantastic ideas to create content.

Features:

  • Collaborates and discovers
  • Creates your editorial calendar, assigns tasks and schedules publishing

Use LinkedIn

If you are not using LinkedIn, you are losing big time. Use it to create right buzz in the right place. Use LinkedIn groups for better visibility.

Benefits:

  • Helps to make important business connections
  • Helps to promote content
  • Helps to establish expertise
  • Enables detailed research about a business

Use Facebook ads

Facebook ads offer an opportunity to reach the right audiences. You can use metrics like interests, geographic location, age, etc. to locate potential consumers.

Benefits:

  • Helps to target individuals in a specific location
  • Analyses and changes your ads according to the needs
  • Helps to generate leads

Article video marketing

According to wikipedia, Article video marketing is a new type of internet marketing and advertising in which businesses create 2-5 minute short videos about specific topics using content from articles and other text sources.

You can distribute videos on:

  • YouTube
  • Vimeo
  • Dailymotion

Online video creation tools:

  • Animoto
  • GoAnimate
  • Powtoon
  • VideoScribe
  • Evaer
  • Camtasia

Benefits:

  • Videos boost conversions and sales
  • Improves ROI (76% of businesses say that video provides good return on investment.)
  • Helps to build trust
  • Affordable and reliable
  • Helps to attract mobile users
  • Helps to explain complex topics
  • Improves sharing (76% of users share a branded video with their friends, if it is entertaining.)

Email marketing

Last, but not the least, use Email marketing. If you have less time to devote, you can use Aweber, Get Response, Constant Contact or Mailchimp.

Benefits:

  • Increases brand awareness
  • Helps to share content
  • Attracts more and more customers
  • Affordable means of communication

So, use the above mentioned ways to market your business and grab big rewards.