SEO

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Category Archives: SEO

Cost effective Ways to Promote a Business

Cost-Effective Ways to Promote a Business

Effective promotion of an online business can pay rich dividends. By the way you don’t need much money to promote your online business. You just need to know few things, like:

Write engaging content

Write high-quality, fresh and informative content on your website to attract users as well as search engines. Focus on “About us” and “home” page for better conversions.

Tips:

  • Write content according to your targeted users.
  • Add a blog.
  • Keep content consistent on social media channels.

Simplify your management

Sometimes, it becomes difficult to align inventory and delivery, so choose the best platform to streamline all the internal and external processes.

Tips:

  • Manage invoices, inventory and the complete supply chain on a regular basis.
  • Update your website on a regular basis.
  • Integrate a secure payment gateway.
  • Automate email marketing.

Advertise your business online

Promoting an online business is a challenging task; however, with a few simple tactics, you can significantly make your website popular.

Tips:

  • Use Facebook advertising.
  • Use Google Adwords.
  • Submit your products to the top product submission websites.
  • Rely on business and local listing.
  • Take advantage of Social bookmarking, press releases and presentations.
  • Use Instagram and Pinterest for greater exposure.

Optimise your online store

You need to optimise your website, in other words optimise every single page of your website.

Tips:

  • Add unique SEO meta tags on each page.
  • Write unique descriptions for better visibility.
  • Optimise page headings (Include H1, H2, H3, H4, H5, and H6 tags.)
  • Write short paragraphs.
  • Add call-to-actions.
  • Add keywords across  content.
  • Rely on anchor text.
  • Make your website mobile-friendly. (96% of smartphone owners use their devices to get things done.)

Monitor your competitors

Monitor the activities of your competitors. This will help you to redesign your digital marketing strategy and uncover new market opportunities.

Tips:

  • Use SpyFu to uncover your competitor’s keywords.
  • Use AccuRanker to track your progress against your competitors.
  • Use BuzzSumo to track the most shared content on the web.
  • Make use of Google Alerts to monitor the competition and ongoing market trends.
  • Use Hootsuite to monitor the social activities of competitors.

Extend your business network

Use powerful local marketing websites, like MerchantCircle, Local.com, Manta, Google My Business, Yelp, etc. to extend your network.

Tips:

  • Provide correct name, address and phone number of your business.
  • Update your business information regularly.
  • Verify your business listing.
  • Always choose the most suitable business category.

Bonus tips:

  • Manage and serve ads across the web.
  • Show your updated product inventory.
  • Highlight your delivery options.
  • Don’t underestimate the power of product reviews.
  • Try to establish your brand as a trusted resource.
  • Use Google Analytics 360 to understand users’ behaviour
  • Integrate social media icons on your website.
  • Compare and improve website performance using A/B testing.
  • Use YouTube for better online visibility.
  • Take advantage of Google Tag Manager.
  • Integrate and sort marketing data in real time for better decision making.
  • Share, understand, and learn from data-driven customer insights.
  • Use sophisticated approaches to track ROI.
  • Rely on digital, marketing, sales and consumer analytics.
  • Consider partnering with related brands in different verticals to reach wider audiences.

So, use these cost-effective techniques to promote your business and of course, win the race.

Choose Powerful Content Management System for Business Growth

Choose Powerful Content Management System (CMS) for Business Growth

A content management system (CMS) is a computer application that supports the creation as well as modification of digital content. It is used for supporting multiple users working in a collaborative environment.

Here are a few powerful content management system tools (CMS) to choose from:

WordPress

WordPress is a  piece of open source software.  It is used for creating a website, a blog, or an application. (27% of the web uses WordPress, from blogs to websites). WordPress offers a number of themes, plugins, widgets, and other features.

Some of the most versatile features of WordPress are:

  • Custom-made designs
  • SEO friendly
  • Responsive mobile sites
  • High performance
  • High security
  • Easy and accessible
  • User-friendly dashboard

Joomla

Joomla is a world-class content management system (CMS), which enables you to build powerful websites and online applications.

Some of the most versatile features of Joomla are:

  • Multilingual – This is the most popular open source multilingual CMS platform, offering over 65 languages.
  • Support – Joomla has a community of developers who provide consistent support.
  • Updates – Joomla updates its software to secure its web assets and empower businesses.
  • Banner Management – It helps people to add advertising and monetise your website.
  • Brand Management – It allows you to add several contacts, departments as well as categories to extend the basic contact information.
  • Content Management – It helps to organise and manage content in an effortless manner.
  • Extension  – Over 7,500 extensions are available to extend your website’s functionality.
  • Responsive – Joomla is mobile ready.
  • Google map and analytics.
  • 200 MB of free space.

ExpressionEngine

ExpressionEngine is an effective, flexible, feature-rich content management platform. (It is an interested hybrid of commercial and open-source software).

Some of the most versatile features of ExpressionEngine are:

  • Enhanced security
  • Commercial support
  • Spam prevention
  • Mobile friendly
  • Templates
  • Easy to maintain
  • Helps to manage and share content in an intuitive way.

Drupal

First impressions count, especially if you are an online business owner, so choose Drupal to have an intuitive website. It is an open source platform.

Some of the most powerful features of Drupal are:

  • Community support
  • Productive and flexible
  • More than 6,000 modules
  • Complete online documentation
  • Insightful and improves users’ experience

Contao

Contao is a popular web-based Open Source CMS.

Some of the most powerful features of Contao are:

  • Search engine-friendly
  • Strong community support
  • Intuitive interface
  • Fast, reliable and easy to maintain
  • Appealing designs of Newsletter
  • Easy payment gateway integration
  • Multi Domain Capability
  • Amazing extensions for design frameworks, social media and much more.

Silverstripe

SilverStripe is a famous and secure open source CMS. (SilverStripe has been downloaded over 350,000 times.) Its flexible framework allows developers to create powerful websites.

Some of the most popular features of SilverStripe are:

  • Easy to use and learn
  • Flexible and extendible
  • Secure open source
  • Provide reusable codes
  • Standard templates
  • Designers are free to use HTML and CSS

A robust CMS is vital to run a successful business. So, choose one according to your objectives.

Aggressive Content Marketing Tactics for Businesses

Aggressive Content Marketing Tactics for Businesses

Content marketing has redefined online businesses. Today, most of the businesses believe that their sector will fundamentally change with the help of content marketing. No doubt, it has become an unstoppable force for online businesses to succeed in achieving their objectives.

Here are a few aggressive content marketing tactics:

LinkedIn

LinkedIn has many features that are peerless when it comes to brand building, content promotion and social media marketing.

Tips:

  • Use LinkedIn to show your domain expertise.
  • Share relevant content and obtain feedback.
  • Research other’s businesses and their strategies.
  • Monitor and respond to customers.
  • Establish your leadership.
  • Increase customer’s engagement.

Growthhackers

If you are a serious content marketer, use Growthhackers.

Tips:

  • Use it to sharpen your content marketing program.
  • Use it to promote your articles and improve the reading experience of readers.
  • Write effective titles and sub-headings for better user experience.

Flipboard

Use this effective and proven platform to read, collect and share stories. This intuitive platform discovers creative content, blogs, news, and much more.

Tips:

  • Use it to collect and share great articles, photos and videos.
  • Use this compelling digital magazine to take ideas from renowned publication houses.
  • Use it to curate and organise your content.
  • Access it to establish your network and take business advantages.

Facts:

  • According a study, 51% of marketers plan to increase their content marketing expenditure.
  • According to a survey, marketers want to spend more on content marketing, but they’re still struggling with engaging content (60%) and measuring performance (57%).

Publish a press release

A press release is a great way to create buzz about your new content. There are a great number of websites that publish press releases for free.

Tips:

  • Use powerful press release submission websites to increase online visibility and drive traffic.
  • Use great publishing sites to put your content in front of millions of potential customers.
  • Write user-friendly press releases that can attract readers.
  • Use paid sites for instant popularity.
  • Learn how to create an internet sensation.

Create an Infographic

If you want to make your content viral, create visually engaging infographics. All you need to do is to create a compelling infographic having balanced text, images and industry-specific statistics. (The human brain processes visual content 60,000 times faster than text-based content.)

According to a study conducted by MDG advertising, content marketing that contains visual elements can generate over 95% of views as compared to the plain content.

Tips:

  • Create an attractive infographic and submit to the most popular platforms, like visual.ly.
  • Never put too much information.
  • Add sharing buttons on your infographic.
  • Increase content promotion and brand awareness.

Tumblr

Tumblr is a popular and effective microblogging and social networking website, which allows users to post multimedia and other content.

Tips:

  • Write and share original articles in the form of blogs.
  • Use this amazing platform for greater exposure and generate more traffic.
  • Use it to discuss your thoughts and obtain ideas from the community.
  • Use it to improve your keyword rankings.

Bonus tips:

  • Use Triberr to publish your content.
  • Join BizSugar – the finest content sharing network.
  • Make wise use of Pinterest Sharing Boards.
  • Use Shareaholic – a great content amplification platform.

For all businesses, content marketing is key to harnessing opportunities. So, to become successful, you need to embrace strong and effective content marketing strategies.

Actionable Online Marketing Tactics to Drive Sales

Actionable Online Marketing Tactics to Drive Sales

  • Do you want to drive traffic to your online store?
  • Are you looking for some extraordinary online marketing tactics?

Here are a few actionable online marketing tactics to drive sales:

Upsell Your Products:

According to Econsultancy, upselling is 20 times more effective than cross-selling. So, rely on upselling (persuade a customer to buy something additional.)

Integrate Instagram

According to a study, Instagram drives 25% more engagement than any other social media platform. So, you should use it wisely.

For that you should :

  • Choose the right hashtags.
  • Use appropriate filters.
  • Post at the right time to attract the maximum number of users.

Tips:

  • Add a profile picture.
  • Provide full company details and optimise your profile.
  • Find people and connect with them.
  • Post content, images and videos on a regular basis.
  • Always try to like, comment and understand users.
  • Use “Instagration tool” to increase engagement.
  • Link Instagram to your Twitter, Facebook, and Tumblr, accounts.

Reduce Abandoned Carts

According to a study, 67.45% of shopping carts are abandoned before they are completed. To reduce this, follow the below mentioned tips:

Tips:

  • Use “Abandon Aid” tool to remind your customers.
  • Be clear about cost.
  • Add a wish list to your online store.
  • Retarget shoppers with email marketing/reminder mails.
  • Add security badges to your website.
  • Make your website mobile-friendly.
  • Provide customer support.

Launch a Facebook Store

In order to increase website traffic and sales, you must launch a Facebook store. (Nearly, 68% of fans visit retailer pages to keep up to date with sales and promotions.) It is easy to set up and use. In fact, it allows you to sell your products directly.

According to a survey, 40% of people use social networking sites when shopping online.

Tips:

  • Use “Facebook Store” application to directly sell products.
  • Explain to your customers where to find your store and how it works.
  • Import your emails to promote your products actively.

Focus on email marketing

According to the Direct Marketing Association, email has an ROI of around 4,300%. So, rely on email marketing to increase traffic to your online store and sell your products.

“60% of people say that receiving special offers is the top reason they subscribe to an email list from a business”.

Tips:

  • Personalise your email content for better engagement. (According to a study, personalised emails can increase sales conversion rates up to 15-25%, and click-through rates up to 25-35 %.)
  • Automate your email marketing efforts.
  • Use a simple email marketing template that improves and supports your business.
  • Write clear subject lines.
  • Use compelling call-to-actions.
  • Explain product benefits, rather than features.
  • Send reminder emails to customers. (use “Wishlist + Reminder” application to automate emails.)
  • Regularly test your emails to improve its performance.

Use the best e-commerce themes

Use simple and intuitive website templates, having clear images, descriptions, layout, and navigation structure and payment system.

Tips:

  • Use business-specific themes.
  • Strike the right balance between text and images across the website.
  • Count on product reviews. (According to a study, you can increase your e-commerce conversion rate up to 14-76% by adding product reviews to your online store.)
  • Include social proof.
  • Make your website easy to use and informative.

All the above mentioned tactics will help you to generate traffic and sales.

Absolute Ways to Enhance Conversion Rate

Absolute Ways to Enhance Conversion Rate

For online businesses, conversion rates are extremely important. That is why, global businesses are under a lot of pressure to ensure that their online businesses achieve highest conversion rates. Of course, they need a lot of tools and techniques to improve their conversion rates.

Here are a few valuable techniques to increase conversion rate:

A/B testing

According to Optimizely, A/B testing (also known as split testing or bucket testing) is a comprehensive method of comparing two versions of a web page or application against each other to determine which one performs better.

It is important to conduct A/B testing. In fact, A/B testing is all about making a website user friendly.

Process of A/B Testing:

  • Data Collection
  • Identification of goals
  • Hypothesis generation
  • Variation creation
  •  Run experiments
  • Analysis of results

Benefits of A/B Testing:

  • Improved Content Engagement/user interaction
  • Reduced Bounce Rates
  • Better Customer Engagement
  • Increased Conversion Rates
  • Ease of Analysis
  • Increased Sales and ROI
  • Reduced Future Risk
  • Reduced Cart Abandonment

Valuable content

High quality content enhances a website’s credibility. So, create useful content that can bridge the gap between company and customers.

A Few points to consider:

  • Create a simple and intuitive website.
  • Create specific content.
  • Provide detailed explanations.
  • Use real pictures of people.
  • Always provide complete contact information.
  • Include testimonials.

Facts:

  • More than 20% of businesses have reported that they do not have an effective strategy for landing page testing.
  • According to KISSmetrics,  one second delay in page response time can result in 7 percent reduction in conversions.
  • According to MarketingSherpa, about 75% of businesses have problem in finding suitable expertise for optimising their landing page copy.

Minimise design friction

Create simple, intuitive and easily navigable website with various value added features, such as breadcrumbs, sitemaps, colourful buttons, etc.

A few points to consider:

  • Keep the form simple having minimum fields.
  • Improve the speed of your website.
  • Avoid  unnecessary details.
  • Use simple and easy to see fonts.
  • Always include contact form.
  • Create XML sitemap.
  • Include breadcrumbs.

Provide proofs

This is yet another cherry on the cake. All you need to do is to provide comprehensive case studies to reflect your work and methodology.

People will feel good and want to do business with you. In fact, this is a great way to gain trust and confidence of users.

A few points to consider:

  • Develop E-books and whitepapers so that users can read and share.
  • Write detailed case studies and ask for testimonials from satisfied customers.
  • Write blogs to make people understand  features of your products and services.

Bonus Tips:

  • Simplify checkout process.
  • Guide your customers through valuable product descriptions and crisp images.
  • Always display prices and total shipping cost as well as delivery options.
  • Implement security certificates on your website.
  • Provide customer support.
  • Add a resources section to your websites having guides, tutorials, videos, and “how to” articles.
  • Write clear headings and use simple, easy-to-read fonts.
  • Use colour psychology.
  • Optimise your website.
  • Use better combination of text and images.

Using the above mentioned techniques with various tweaks provide better experiences to your users, and eventually improve the overall conversion rates.

Ways to Build Solid Inbound Links for your Website

Ways to Build Solid Inbound Links for your Website

Optimisers always focus on building high-quality backlinks; however, they often fall short because quality link building is quite difficult. Being innovative and working on link building strategies can help a lot in achieving quality inbound links.

Here are a few ways to build inbound links:

Write press releases

Writing and publishing high-quality press releases are is of the best ways to build inbound links.

Tips:

  • Write press releases for new product launches, updates on existing products, and opening a new office, etc.
  • Include buzzwords, service updates and quotes in your PR.
  • Use easy-to-follow press release templates.
  • Make your headline compelling.
  • Provide complete information about your company.

Create engaging infographics

People love to share compelling infographics.  Create a fresh and useful infographic, people will link back to you as the original source.

For better results, make the embed code for your infographic so that user can use it.

Tips:

  • Use the best infographic template.
  • Include facts, figures and statistics for better explanation.
  • Make your infographic funny and beautiful.
  • Choose  an innovative design tool.
  • Use Canva, Skitch, PicMonkey, BeFunky, Compfight, etc. for better results.

Create SlideShare presentations

SlideShare presentations attract the maximum number of users. So, create visually compelling and sharable presentation for them. It will help you to achieve quality inbound links in less time.

“SlideShare attracts 60 million unique visitors every month”.

Tips:

  • Always create your own design.
  • Use creativity when it comes to presentation.
  • Use contrasting colours.
  • Keep your text minimum.
  • Rely on the best images.
  • Always add introduction, conclusion, and call-to-actions.
  • Add “animated slides” and clickable links.

Write case studies

This is one of the best ways to get backlinks. All you need to do is to write convincing case studies of your clients.

You need to explain their needs or problems, and your approaches as well as solutions. You also need to illustrate the whole matter with live examples.

Tips:

  • Write comprehensive cases studies.
  • Use facts and statistics.
  • Define problems and narrate solutions.

Bonus tips:

  • Write high quality product and book reviews.
  • Maintain a blog.
  • Write e-books and tutorials.
  • Conduct webinars.
  • Ask for product reviews.
  • Use link analysis tools like Ahrefs, Majestic, to get a list of backlinks.

All the above mentioned ways will help you to build inbound links for your website.

Valuable Tools and Applications for Entrepreneurs

Valuable Tools and Applications for Entrepreneurs

Entrepreneurs always want to improve their productivity, visibility, bottom lines as well as competitive edge. In pursuit of the same, they use a wide variety of tools and applications. Modern tools and applications are valuable and designed to streamline business operations.

Here are a few valuable tools and applications to help you to:

  • Increase sales
  • Amplify brand awareness
  • Establish better relationships with customers
  • Expand and promote your business.

Evernote

Use this platform to collect, nurture, and share ideas across desktop and mobile platforms. You can also use this to align your work.

Tips:

  • Use it to organise your work.
  • Explore connections and use new information.
  • Use it to memorise key business details.

Dropbox

500 million people around the world use Dropbox. It is one of the best business applications that helps you to store files, folders, videos, photos, PDFs, etc. in a secure way. You can access your files from anywhere on any device.

“Dropbox is the finest file sharing and storage solution”.

Tips:

  • Use it to share large files.
  • Anyone can review and download a copy of files.
  • Use it to take automatic backup.
  • You can easily restore deleted files.

Zendesk

This is the most popular software that improves business communication. This software is used for monitoring, prioritising, and solving customers’ problems.

Tips:

  • Use it to gather information.
  • It offers personalised support.
  • It offers clear visibility into customer interactions.
  • It also helps to measure performance, and uncover actionable insights.

Buffer

Use Buffer to schedule and share social media content in the fastest possible manner. This platform helps businesses to drive traffic, increase engagement and save time on social media.

Tips:

Use it to:

  • Schedule as many posts as you want.
  • Track clicks, reach and engagement.
  •  Post new products or recommended items.
  • Publish content in a reliable/fast and safe manner.
  • Use Buffer to keep your customers well informed.

Grammarly

Today, millions of people use Grammarly to check and correct grammatical errors. This tool helps you to make your writing error free.

Tips:

Use it to:

  • Improve your writing style.
  •  Expand your language awareness.
  •  Enhance clarity and remove complex errors.
  • Write error free on Gmail, Facebook, Twitter, Tumblr, LinkedIn, or anywhere.

Freshdesk

This is a powerful cloud-based customer support software and helpdesk ticketing system that assists businesses to improve their relationships with customers. Its email based ticketing system is perfect for tracking and responding to emails.

Tips:

  • Use it to streamline your inbox.
  • Use Freshdesk to make your brand a vital resource for customers.
  • Use it to identify actionable insights – issues, bottlenecks, your best players in statistical format.
  • Use it to automate your workflow and support your customer.
  • Use it to find the best leads and nurture customers.

So, use these smart tools and platforms to save your time, efforts and budget.

Up-to-date and Best SEO Techniques for Marketers

Up-to-date and Best SEO Techniques for Marketers

  •  Want more sales from search engine optimisation efforts?
  • Looking for new techniques to improve your traffic and rankings?

Learn how to use advanced SEO techniques to get ranking.

Here are a few up-to-date and best SEO techniques:

Optimise for RankBrain

According to Google, RankBrain is a machine-learning AI system. Google uses it to handle unique queries that have never been asked before.  New queries make up to 15% of all searches a day – and Google processes 3billion searches daily, which means that 450 million searches are unique.

Therefore, optimise for RankBrain.

Tips:

  • Understand machine learning and how RankBrain works.
  • Never stuff keywords. (Poor optimisation or keyword stuffing doesn’t help.)
  • Answer questions to solve problems.

Optimise your website for local presence

Optimise your Google My Business page. Also choose specific local business listing sites to submit your website.  Unquestionably, local SEO helps websites to realise their full potential.

Tips:

  • Add a unique description that is correctly formatted and includes links.
  • Choose the right categories for your business.
  • Always upload original photos.
  • Add a local phone number to your listing.
  • Keep you NAP (Name, Address, Phone Number) updated.
  • Use Schema.org markup.
  • Encourage users to provide reviews.

Optimise for voice search

“According to Google, 20 percent of searches on mobile app and on Android devices are voice searches”.

Voice search is in vogue.  Marketers have now started optimising their sites for voice search queries. Hence, optimise your website for it to stay effective in the competition. All you need to do is to provide direct answers to questions.  Format your content, give proper headings and highlight the specific content so that both users and search engines can spot it.

“Voice search is great for multi-tasking”.

Tips:

  • Write straightforward content.
  • Have a mobile-friendly website.
  • Optimise your local business for voice search.
  • Update your Google My Business and Bing Places.
  • Keep your content as simple as possible in a natural language.

Implement AMP -Accelerated Mobile Pages

AMP is Google’s open-source program, which gives webmasters the ability to create instant loading versions of web-pages for mobile users. You must implement AMP to improve user’s experience.

“AMP results will be appearing throughout the mobile SERP by the end of the year”.

Tips:

  • Download the Automattic AMP plug-in.
  • Visit Search Console to understand more about AMP.
  • Run the AMP validator tool.

Increase page load speed of your website

In an increasingly competitive digital ecosystem, we can’t afford to ignore page load speed. In order to improve the overall browsing experience of users, increase the page load speed of your website. For that, enable compression and optimise your code to make it simple, which is still at its woeful stage.

“Gzip is the most popular and effective compression method currently available and generally reduces the response size by about 70%”.

Tips:

All the above mentioned SEO techniques will get your website ranked.

Understand the Real Value of LinkedIn

Understand the Real Value of LinkedIn

If you still believe that LinkedIn is only for job seekers and recruiters, you are missing out a vital opportunity as a business owner. It has become a premier social networking website with advanced features and options. You must use it to influence customers, decision makers and improve your brand’s image in an interactive manner.

Today, most marketers use LinkedIn for their B2C marketing purposes.

Here are a few reasons why you should use LinkedIn:

LinkedIn profiles

It is easy to create LinkedIn profiles.  Use it to check company profiles, their culture, history and number of professionals, etc.

Easy to connect with managers and business owners

Use it to get connected with managers, information officers, recruiters, and business owners, etc.  It helps you to efficiently improve your business connections and its overall productivity.

Visibility

Today, visibility is not only a buzz word but a reality, so use LinkedIn because it is one of the best platforms for visibility.  “LinkedIn is the 16th most visited website in the world”.

“For better results, optimise your LinkedIn profile”.

Source of business intelligence

With its extraordinary features like LinkedIn Signal, it has become a unique source of business intelligence. In fact, it allows business owners, CEOs, CTOs and other industry leaders to interact with one another and drive better business outcomes.

“Highlight your uniqueness, skills, expertise, and focus on your company’s details in your LinkedIn profile”.

Professional network

LinkedIn may have fewer users as compared to Facebook; however, its users have a professional mindset. That is why it is advisable to use it as a business tool. In addition to that, LinkedIn has specialised widgets that allow people to recommend your products and services.

“Take time to complete your LinkedIn profile for maximum benefit”.

LinkedIn increases targeted community

Like any other social networking platform, LinkedIn also allows its users to follow business houses/firms and start interaction with them.

Some people still argue that such features are available on other platforms like Facebook, but when it comes to relevance, nothing can beat LinkedIn users.

LinkedIn Supports robust interaction

Its “LinkedIn Groups” feature allows you to build a community of professionals.

Having a LinkedIn Group itself offers a distinctive advantage, such as fast and reliable content sharing.

Better Page Management features

Whether you are aware about it or not, LinkedIn has multiple moderation tools, which no other platform offers. LinkedIn Group administrators can see the current status of people, add them, delete them, etc.

Tips:

  • Always add your photo to establish your social media credibility.
  • Add your full name and address to increase the chances of your discoverability.
  • Focus on your profile’s headline to attract users.
  • Never skip the education, public profile and website section.
  • Use its Introduction feature.
  • Describe your area of expertise in the “experience section”.
  • Make sure your “contact setting” is updated and reflects your objectives.

It is a well established fact that LinkedIn has the potential to improve your business’ image as well as overall networking ability.

Result-oriented E-Commerce Tips and Techniques to Gain Competitive Edge

Result-oriented E-Commerce Tips and Techniques to Gain Competitive Edge

Creating an e-commerce website is easy; however, getting revenue from it is complex. Business owners create e-commerce websites to achieve success, but often fail to do so due to several reasons.

They often struggle to:

  • Develop a strong business foundation.
  • Promote their website in an organic manner.
  • Develop better relationships with users.
  • Devise the most agile marketing solutions (both online and offline.)
  • Execute specific digital marketing strategies to achieve better results.

Here are a few tips and techniques that can give you competitive edge:

Choose the most appropriate domain name and extension

You need to choose the most suitable domain name so that people can easily recognise your company.

In fact, choose the .com extension because it is easy to memorise. (52% of all websites are .com sites.)

Use Facebook

Facebook is useful for making relevant business connections  and improving business. Add “shop section” to your Facebook fan page to increase sales and brand’s popularity.

Fortunately, it is free and easy-to-add. (https://www.facebook.com/business/help/846547442125798)

Post everyday

If you want to engage the maximum number of people, you need to show your presence. So, share posts daily at every possible social sharing website.

This will increase your reach, extend your network and improve your product’s and brand’s popularity.

Tips:

Create videos

To engage users, increase conversion rates, create short videos and upload them on your e-commerce websites.

Tips:

  • Create tutorials, and explained videos to improve the understanding of your users.
  • Create a Youtube channel.
  • Share your videos on Facebook and other powerful social media sites.

Rely on email marketing

Email marketing is the most professional way to establish connection with customers. It is suitable for businesses of almost all sizes. All you need to do is to keep on sending newsletters containing information about  new products and offers to your customers.

Tips:

  • Keep your email template simple and intuitive.
  • If possible, use high email marketing automation tools.

Google Analytics

Use Google Analytics to improve the overall performance of your e-commerce website. Use it to study/analyse every minute detail of your website right from customer behaviour to traffic sources

Tips:

Keep your website updated

Always keep your website updated; remove products that are no longer in stock and remove that page from sitemaps. Provide complete product information.

Tips:

  • Choose high-quality product images.
  • Provide security certificates and method of payment.
  • Show delivery and final cost.
  • Eliminate unnecessary checkout processes.

Besides that, try to improve the overall functionality (navigation, live chat feature, wish list, search box feature, categorisation of products, etc.) of your e-commerce website.