Right SEO strategies can help online business to deliver the best. Here are a few SEO strategies to use:
Strengthen design elements
Many business owners still believe that websiteâ€™s design elements canâ€™t improve traffic, which is wrong.Â In fact, design plays an important role in improving the overall:
As a business owner,Â you should focus on a user-friendly website. Certain small tweaks in the elements can make a huge difference. For better results:
- Avoid unnecessary plugins and tools.
- Never ignore breadcrumbs.
- Choose responsive, clean and modern website template.
- Focus on both looks and functionality.
Build solid backlinks
Today, marketers are using a wide variety of backlink building techniques. However, when it comes to backlink building along with establishing relationship enhancing, you must create SlideShare presentations.
- Create useful and original presentations.
- Use both text and images.
- Carefully optimise your presentations.
- Use Canva to create better designs and graphics.
Donâ€™t ignore voice search
Many marketers still believe that voice search is in its incipient stage, but reality is something different. According to a report, 20% of searches on mobile app and on Android devices are voice searches.
- Keep your content simple and scanable.
- Create and optimise your Google My Business listing.
- Study – http://searchengineland.com/optimize-voice-search-273849
- Use long-tail keywords.
- Create and optimise FAQ page.
Consumers have the power to shape or break a business. Hence, it is prudent to empower them with the right content. Of course, it takes time and efforts to create original content.
- Use Pardot, Buffer, Tailwind, Searchmetrics, etc.
Advantages of using content automation tools:
- Ease of creating content.
- Automating content publishing
- Simplifying content update
- Enabling businesses to deliver personalised content
- Use all sorts of channels â€“ email, social channels like Facebook, Twitter, YouTube and LinkedIn.
- Write, optimise and publish press releases to increase brand awareness.
- Include reviews on your site to create positive perceptions.
So, use SEO to improve the quality of online marketing.