It is a well established fact that SEO requires deep technical knowledge because a website may have many technical problems that may prevent its growth. That is why it is important for webmasters to identify and fix technical problems of a website as soon as possible.
Here are common technical SEO problems:
According to a study, most websites have upper case URLs, whereas URLs having lower case are user and SEO friendly.
- Always choose single case URLs (preferred version – lower case) for a website.
- Use a URL rewriting module to solve the problem.
- Understand the restrictions of servers.
- Maintain URL consistency throughout the website.
A www and non-www version
Many online marketers still believe that it doesn’t make any difference, if their websites resolve with both version of www and non-www. However, the truth remains it is one of the biggest duplicate issues. Google treats a www and non-www URL as separate/different pages.
- Use 301 redirection. (According to webconfs, a 301 redirect is the most efficient and Search Engine Friendly method for webpage redirection.)
- Never use 302 redirection.
- Study – https://support.google.com/webmasters/answer/93633?hl=en.
- If you can’t use redirections, use Search Console platform to set your preferred domain.
- Use a dash instead of an underscore in URLs.
- Keep your URLs static.
Multiple versions of the homepage
It is one of the most common problems faced by many websites. The problem is the same website resolves with its default, index as well as home version, which creates a severe duplicity problem.
- Use a 301 redirect to the duplicate version.
- You can also use the rel=canonical tag.
- Use Screaming Frog to find internal duplicate pages.
- Try different methods to find duplicate URLs.
XML sitemaps are useful for search engines. These files help bots/robots to find all URLs present on a website. However, most webmasters create them only once and never update them.
- Always keep your XML sitemaps updated.
- Remove broken links from the sitemaps.
- Create dynamic sitemaps so that they get automatically updated.
HTTPS is a secure internet communication protocol that is designed to protect the integrity and confidentiality of data between a user’s computer and the website.
- Understand the concepts of encryption, data integrity, and authentication.
- Know the process of implementing HTTPS.
- Use robust security certificates.
- For more information, study – https://support.google.com/webmasters/answer/6073543?hl=en&ref_topic=6001951.
So, identify and fix the above given technical SEO issues as soon as possible to gain prominence as well as rankings.