Website owners make their website attractive, content rich, super fast, user-friendly and easily navigable, but when it comes to making their website trustworthy, only few websites adhere to the standards and basic norms of authenticity. Despite having exceptional content and easy navigation features, most of the websites show high bounce rate, which may be due to the lack of trustworthiness or inability to impress users. Therefore, it is important for the website owners to make their website trustworthy and highly qualitative in order to win the hearts of users.
Here are some of the ways to create a trustworthy website:
Use authentic images – In order to maximise the visual appeal of your website, always use authentic images. Such real images do much more than expected. In fact, you must look for content-specific images for greater visual appeal and authenticity. It will add distinctive flavour to your website, improve the quality of your web pages and engage users also.
Add Social proof – This is especially effective and a strong indicator. Social proof plays an important role in creating trust and relationship. For that, you need to ask your clients to provide feedback to display on your website. It is also useful in influencing your potential customers. In fact, it is an effective method to gain customer’s confidence.
Create better content resources – It is important to create helpful and valuable content that can address the problem of users. You can also use blogs to disseminate business-related information. You also need to share whitepapers as well as case studies for better understanding. It is the best way to create trustworthiness and impress customers.
Put your audience in the middle of stories you tell – It is the finest way to establish a good relationship with your customers. By using “you” in your blog post, you can convey your message in a powerful way. You also need to publish stories of customers’ empowerment.
These elements will make your website more authentic and engaging. In fact, it will engage more customers and decrease your overall bounce rate. So if you want to shape your website in a desired way, make it trustworthy.