The Keyword Planner is a part of the Google Adwords advertising platform, which is designed to research and analyse lists of keywords. This tool ishelpful for SEO professionals as it provides an accurate data based on a specific keyword. In addition, it shows keyword ideas, average monthly search volumes and search volume trends. No doubt, it has successfully simplified the process of SEO. Google also updates it from time-to-time in order to help people.
Let’s look at a few milestones in the evolution of Google’s keyword tools:
In 2005, Google launched the AdWords Keyword Suggestion Tool.
In 2010, Google rolled out an update to the Keyword Tool.
In 2013, Google launched Keyword Planner, which combined Traffic Estimator and Keyword Tool. With that change, Keyword Planner became accessible only through AdWords.
This evolution shows that Google has always tried to update its tools to improve the understanding of its users. These updates have made it even more powerful and accurate when it comes to monthly search volumes.
However, with its new update, some shockingly critical elements have emerged, such as:
“Users can no longer separate the data for keyword variants, such as plurals, acronyms, words with spaces and words with punctuation.”
It will not provide the exact average monthly searches; instead, it will provide a range, which may be quite confusing for SEO professionals.
Is it a problem?
It is a big problem for SEO professionals because now they will not be able to obtain the accurate average monthly searches. Of course, it is a surprising move of Google, which may stun its users. Users may complain about this and might show their frustration. What about you?