According to Wikipedia, digital marketing is an umbrella term for the marketing of products or services using digital technologies, mainly on the internet. As digital platforms are increasing at a faster rate, more and more people use them, as a result, digital marketing campaigns are becoming more prevalent.

Digital marketing often includes search engine optimisation (SEO), search engine marketing (SEM), content marketing, content automation, data-driven marketing, e-commerce marketing, social media marketing, social media optimisation and much more.

Here is a guide to internet marketing for beginners:

Search engine optimisation

Organic search (SEO) is one of the most focused techniques that can improve the rankings as well as traffic of a website. Of course, it is time consuming and needs consistent efforts, but if you can execute it in a planned manner, it will add long-term value to your website.

SEO may involve editing the website’s content, HTML, and associated coding in order to promote it, which eventually increase the total number of backlinks. These backlinks help a website to gain top rankings.

However, it must be noted that SEO is not a sure fire strategy for every website. Your website may require other techniques such as search engine marketing (SEM), content marketing, PPC, social media marketing, etc., so choose internet marketing techniques carefully to get high returns on investment.

Social media marketing

Social media marketing is all about using social media platforms to promote a product or service. Social media platforms help businesses to build a network, stay connected with customers.

However, if you want to integrate social media into your existing marketing strategies, you need to develop a scalable marketing model, which may include:

• Selection of the most suitable social network,
• Creation of a  financial plan,
• Selection of target market,
• Selection of products, services, brand(s),
• Approach (active or passive),
• Engagement strategies, and
• selection of performance measuring tools.

Content marketing

According to Wikipedia, content marketing is a form of marketing focused on creating, publishing and distributing content for a targeted audience.

“Content marketing is an essential element of successful online marketing and brand-building”.

As a marketer, use it to improve your customer base as well as brand awareness.

For the maximum possible benefits, use videos, white papers, e-books, infographics, email newsletters, case studies, etc. It can turn prospects into buyers.

Email marketing

According to Wikipedia, it is the act of sending a commercial message, to a group of people, using email. In its broadest sense, every email sent to a potential or current customer could be considered email marketing.

Whether you’re in B2B or B2C business, you should use email marketing to build brand awareness and transform your business. It is the easiest, fastest, safest, cost-effective, visually attractive and the most productive means of communication. and market penetration as well.

So, use the above mentioned internet marketing techniques to carve your niche in the industry.