If you want to reach widely distributed audiences, you need to create SEO-friendly content. For that you need to understand certain basic SEO concepts.
So, here are a few techniques to create valuable content:
Write fresh content
There’s no point in creating content if it’s not fresh and authentic because people love original and factual content. That is why, write fresh content for your users.
In order to create better content, you need to:
- Analyse the industry
- Understand the problems of customers
- Study a topic in detail
Make sure your content pass Copyscape.
Tips to create better content:
- Keep an eye on social media trends.
- Comb through Pinterest boards.
- Stay connected with the latest news.
- Analyse new posts on LinkedIn.
- Leverage mobile and digital channels.
- Follow Quora.
- Use Google Trends.
Focus on Title
Some marketers overlook it, which is a big mistake. You must focus on creating attractive, informative and suitable titles to engage readers.
Now, the question arises, how to create compelling titles? So, the answer is simple-
- Focus on the context
- Include keywords
- Keep your characters between 55-60
- Make your URLs relevant
- Make a wise use of H1, H2 tags.
If you want your readers to read and enjoy your content, you need to use simple language.
- Write short sentences.
- Avoid syntax errors.
- Proofread your content.
- Use active voice.
There is no winning formula for creative writing, but for better results, you need to provide valuable insights.
Include internal and external links
Internal links help you to improve the overall navigation structure of your website and external links help you to improve the knowledge of your visitors. However, you need to strike the right balance, use them wisely across the content.
It is a known fact that visual content appeals more. So, use images across your content and optimise it as well.
- Always give the file name of images
- Be careful with the image file sizes
- Use alt text, or a title for your image
- Focus on quality images
Focus on users
Know your audience before writing. So pay close attention to your industry, analyse your business, and above all for whom you are writing. This will help you to create useful and credible content for your readers.
Whether you’re new to content writing or have years of experience under your belt; use the above mentioned techniques to add value to your content.