If you follow our blog and articles series, you will know that we talk a lot about content and its importance to SEO. One question we are often asked by clients is, “How often should I change and update my home page?” Here is what we recommend.

Your homepage, or landing page, is vital for many reasons. It is the front door and first impression you give to a new visitor. It is the first port of call for search engine spiders and it is the way you project and represent your brand to the world. It is also the best way of keeping activity on your website at a healthy level so the spiders continue to rank your website well.

We recommend you have a news feed or news update section on your home page so that a section of the content changes every few days. This keeps activity at a high level straight away.

Then another section should be for articles or medium term information. This should be changed once every week or two.

Finally, sections that point out certain areas on your website or specific services should be updated once a month.

This may seem like a great deal of work but it does not need to be the case. An hour or two a week is all that it would take to stick to this simple timetable, and the return you would get in terms of activity and maintained interest in your website would far outweigh the equivalent costs in time-spent.

If your homepage is not able to accommodate these types of updates, then you may need to consider having it redesigned, but that is a small price to pay for the benefits you will gain.

We believe that not enough is done to take full advantage of the positive impact and gains that can be accrued from the proper layout and use of a home page. If you want to know more about how you can improve your homepage, get in touch, we’ll be happy to help you.