It’s no secret that websites having solid architecture, good designs, solid backlinks, internal links, etc. rank high on search engines. However, it is not possible to attain all these things immediately. It needs time, consistent efforts, knowledge and skills to make a website search engine friendly.
Here are a few techniques to make a website search engine friendly:
XML sitemaps
XML sitemaps are helpful for the robots. So they can find and index all URLs present on a website/blog. For better results, keep your XML sitemaps updated.
Tips:
- Upload error free sitemap.
- Use Rel Alternate in Sitemaps for Mobile URLs.
- Use hreflang in Sitemaps for multi-language pages.
- Test your XML sitemaps in Webmaster tool.
- Crawl sitemaps using Screaming Frog.
- Try to use a sitemap generator.
Optimise your website for voice search
Voice search has been around since 2014; now the question arises what marketers should do to make their website voice search and SEO friendly. Answer is, create content based on questions asked by users.
Tips:
- Use long-tail keywords.
- Understand users’ intent.
- Categorise and explain your content in detail.
Crawl errors
Marketers often fail to understand the difference among site errors, crawl errors and DNS errors, which makes the problem even worse. First of all, marketers need to focus on resolving server errors, which often occur when search engines fail to access the website’s URL. The reason could be anything, URLs being blocked or URLs taking too much time to respond.
Tips:
- Always keep the URL parameters short.
- Change hosting server if it is slow.
- Check any issue of accidental URL blocking.
- Try to control search engine crawling and indexing.
- Always check reason for request timeout, truncated headers, and connection resets.
- Always make sure the server is connected to internet.
- Try to resolve HTTP error code like 404 or 500.
- Keep your sitemap updated.
Focus on On-page optimisation
Keywords are everything; they make a website successful. Hence, use keywords across the website.
Tips:
- Optimise images.
- Avoid keyword stuffing.
- Focus on outbound links specially nofollow and dofollow.
- Use sensible anchor text throughout the website.
- Fix technical issues.
- Never overlook the title and description tag.
Bonus tips:
- Use robust HTTPS security certificates.
- Keep the hierarchy of the website simple and intuitive.
So, follow the above mentioned techniques to make a website search engine friendly.
