Mobile-friendly websites are the need of the hour. It is important for online businesses to make their websites mobile-friendly in order to improve their customers. Today, more and more people are using their smart phones to access websites, which is a great opportunity for online websites. They must think in this direction and join the race. In fact, in 2015, Google has unleashed the â€śmobilegeddonâ€ť update which is intended to punish websites that are not mobile-friendly. This means mobile-friendliness is a compulsory factor for websites.
If you are an online business owner and want to make your website mobile friendly, consider these 5 areas:
Mobile site types
There are basically 3 types of mobile sites: responsive, dynamic serving and parallel mobile site. Selecting the right one is the most important decision.
Responsive site â€“ This techniqueallows you to show the exact website, with the same website code, but the website morphs, depending on the size of the screen.
Parallel mobile site -This is a separate version of your site that is created specifically for mobile users.
Dynamic serving site – In this, the web server identifies and serves a custom page that match the visitorâ€™s device in the same URL.
Optimising the content for a better mobile experience is much more important for website owners. They must include strong headings, images, videos and call-to-actions in their content for better visibility.
Loading speed is a vital factor for any website; therefore, you must optimise your mobile siteâ€™s loading speed by compressing heavy files and scripts.
Mobile SERP display
Optimising your SERP listings using relevant rich snippets can help you to gain a competitive edge. It will also help you to capture userâ€™s attention in the quickest possible way. You should also write a meta title and meta descriptions for your web pages.
Mobile local search
If your business has a physical address, just verify your Google My Business listing in order to make sure your name, address and phone number (NAP) are correct. This helps to improve your websiteâ€™s local visibility and traffic too.
All of these foresights will help you to make your website mobile-friendly to gain more success in your niche.