It is no secret that Instagram can contribute to your businessâ€™s growth. Companies with an established fan base get great results, but what about startup companies?Â If you are a small business owner and want great results, use Instagram.
“With over 500 million monthly active users, Instagram is the 4th most downloaded application in the US.”
Here are a few techniques to use Instagram for instant growth:
Connect social accounts
Instagram allows you to connect with other profiles (Facebook, Pinterest, Google+, Twitter, Tumblr, etc.) so that your posts (new posts) can get easily published. All you need to do is to add your websiteâ€™s address and an effective company profile.
Use Instagram Stories
Â This is similar to Snapchat stories and helps you to create stories using multiple images and videos. This is one of the best features of Instagram.
Use Instagramâ€™s analytics tool
Use Instagramâ€™s analytics tool to understand userâ€™s behaviour, likes and dislikes, popular hashtags, popular stories, trending videos, etc. This will help you to improve your posts as well as engagement rate.
Give due importance to usersâ€™ comments and feedbacks. You must respond immediately to comments as well as keep a track of old comments.
This will help you to know about your audiences. If you face difficulty in monitoring all the comments, use social media management tools, such as Sprout Social.
Use Influencer Marketing
Â Influencer marketing has huge following. So, use it if you want to get exposed to a wider audience base.
Influencer marketing â€“ It is a form of online marketing that focuses on key industry leaders or someone with many active followers to communicate the message of a brand.
Benefits of using Influencer marketing:
- Â Enhances credibility
- Access to a larger audience
Use Hashtags (Instagram uses hashtags to categorise content)
The beauty of hashtagsÂ is that they make your content visible. It not only increases your chances of engagement, but also builds your brand in the market.
Create more videos
Videos are in vogue; they attract more eyeballs than any other multimedia. If you are on Instagram, you must create more videos and publish regularly to drive better engagement.
Â Instagram videos are easy to create and publish.
Start Regramming (It is a popular process of sharing another Instagram userâ€™s post to your own page.)
This is an easy way to start gettingÂ momentum on Instagram. In fact, this is a quick way to share otherâ€™s content on the web.
Â Use Instagram Ads
Â Instagram Ads are effective as well as affordable. Whether you are a small or big business owner, you can easily establish your brandâ€™s presence with the help of Instagram Ads.
- Host an Instagram contest to attract users.
- Create custom hashtags for your contest.
- Focus on individuals rather than businesses.
- Start following companies who can support your brand.
Follow these Instagram techniques to improve your businessâ€™s growth.