Powerful and Efficient Email Marketing Tools for Marketers

Powerful and Efficient Email Marketing Tools for Marketers

There are advanced email marketing software solutions, which can mitigate problems related to communication.

Facts:

  • According to a study by ExactTarget, 77% of consumers prefer to receive permission-based marketing communications through email.
  • 64% of people say they open an email because of the subject line.
  • 72% of B2B buyers are most likely to share useful content via email.
  • According to a survey, email marketing has the best return on investment.

Here are a few helpful email marketing software solutions:

ActiveCampaign

Use ActiveCampaign to improve your bottom-line. It is an efficient, sophisticated, intelligent and robust email marketing solution with great capabilities.

Key Features of Active Campaign:

  • Sending newsletters
  • Marketing automation
  • CRM & Sales automation
  • Smart auto responders
  • Built-in integrations with 200+ external services
  • Advanced segmentation & targeting
  • Campaign, contact, and list reporting
  • Social media monitoring & reaction automations
  • Tracks where your contacts live and travel
  • Free email templates
  • Drag & drop email designer

SendinBlue

If you want to improve relationships with your customers, use SendinBlue. It is helpful in sending newsletters, bulk emails, transactional emails, etc.

Key Features of SendinBlue Email:

  • Custom Sign-up Forms
  • Advanced Contacts Segmentation
  • Advanced, Real-Time Reporting
  • Link Tracking
  • Marketing Automation Tools
  • Google Analytics Integration
  • API and documentation
  • Pre-Schedule Campaigns

Benefits:

  • Ideal for large enterprises, mid size business, non profits, public administrations, etc.
  • Time saving and fully automated.
  • Complete support.
  • Helps to manage SMS marketing.

Mailigen

If you want to  automate your email marketing, use Mailigen. This is a professional e-mail marketing automation tool, which offers e-mail, mobile, and social media marketing solutions.

Key Features:

  • Ease of Integration with CRM and Web Databases
  • Mobile Marketing
  • Integration with more than 100 CRM
  • Drag n Drop Editor
  • Social Media Integration
  • Active RSS in emails
  • Schedule delivery
  • Text message marketing

Benefits:

  • SMS delivery to more than 200 countries and territories
  • Registration of unique sender names
  • Automates email campaigns
  • Includes follow us on Twitter, Facebook etc. in your emails.
  • SMS integration with CRM
  • Google Analytics integration
  • SMS integration with email marketing strategy

MailChimp

MailChimp allows users to track emails, view click-through rates, generate custom reports, manage subscribers and much more. It also provides complete technical support (phone and online support) to businesses.

Key Features:

  • Builds mail lists
  • Custom forms
  • 750+ Integrations
  • Full featured API
  • Designs your own templates
  • Template gallery
  • Online knowledge base
  • Multiple tutorials available
  • Premium Plans
  • Custom signup forms
  • Image and file hosting

Benefits:

  • Offers pre-designed, responsive templates.
  • Provides advanced analytics
  • Helps to create automated campaigns

HubSpot

This is a robust marketing platform that has an  array of features. It is used for tracking and measuring your online marketing activities, such as:

  • Blogging,
  • Email marketing,
  • Social media marketing.

Key Features:

  • CRM support
  • Lead management
  • CTA reporting
  • Email campaign management

Benefits:

  • Improves business performance
  • Helps to establish health connection with customers
  • Streamlines CRM
  • Automates marketing

Email marketing is one of the most effective ways to drive sales. So, use the above mentioned email marketing software solutions to enhance your growth rate.

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