WordPress is the most powerful CMS to create intuitive websites. In fact, it not only helps you to manage your website in a seamless fashion, but also is SEO friendly.
Here are a few in-built features of WordPress:
Permalink Structure
According to codex.wordpress.org, permalinks are the permanent URLs to your individual weblog posts, as well as categories. Basically, it is a web address. However, web crawlers find it difficult to read such web addresses.
Fortunately, WordPress resolves this problem by allowing you to customise your URL permalinks for each of your web pages.
SEO-friendly titles
Despite several arguments, “title tags” still play a prominent role in ranking. Title tags tell search engines what your web page is all about. That is why it is essential to optimise “title tags”. WordPress allows you to optimise your title tags.
All you need to do is to use the All-in-One-SEO-Pack plugin. (ref- http://www.wpbeginner.com/plugins/users-guide-for-all-in-one-seo-pack/) All-in-One-SEO-Pack plugin helps to create relevant title tags.
Meta Descriptions
According to Moz, meta descriptions are HTML attributes that provide concise explanations of the contents of web pages. No doubt, it helps you to get better ranking on SERPs.
WordPress settings allow you to make changes in meta descriptions. Use Yoast SEO plugin or All in One SEO Pack to create meta descriptions.
XML Sitemap
In some websites platforms, it is difficult to create XML Sitemap; however, it is very easy in WordPress. WordPress allows you to create and submit an XML sitemap to search engine webmaster tools.
Categories and tags
Categories and tags help to create an effective website structure. Basically, they are the table of content of your blog posts. So, make sure you use them wisely across your website.
WordPress helps you to create categories, subcategories and tags so that search engines can index your website without any problem.
Simple and clutter-free code
If you use WordPress, you don’t have to worry about the code/coding structure because it is simple and clean, which helps search engine bots to index your site easily.
However, install well-coded themes to improve the overall quality and functionality of your website.
Image optimisation
Of course, it cannot be overlooked because it is one of the most critical factors in achieving good rankings. You can add “titles” and “alt text” to images in WordPress.
Related posts
Use “related posts plugin” to add a link to related posts within your new content in order to make your website more navigable and search engine friendly. (For more details, visit – https://wordpress.org/plugins/related/)
Bonus tips:
- Include “WordPress share buttons” to increase social traffic on your website.
- Add “WordPress Ping Optimizer” to your website to stay away from ping spammers.
- Update your sites regularly.
No wonder, WordPress is all over the place.
