{"id":936,"date":"2017-05-23T13:18:12","date_gmt":"2017-05-23T13:18:12","guid":{"rendered":"http:\/\/www.cartoozo.com\/blog\/?p=936"},"modified":"2017-05-05T13:20:04","modified_gmt":"2017-05-05T13:20:04","slug":"how-to-boost-your-e-commerce-business","status":"publish","type":"post","link":"https:\/\/www.cartoozo.com\/blog\/how-to-boost-your-e-commerce-business\/","title":{"rendered":"How to Boost Your E-Commerce Business?"},"content":{"rendered":"<p>E-commerce search engine marketing is one of the best ways to improve your website\u2019s ranking and bring the expected traffic. All you need to do is to optimise your e-commerce site in a proper way.<\/p>\n<p><b>Keyword research <\/b><\/p>\n<p><a href=\"http:\/\/www.cartoozo.com\/keyword-analysis.html\">Keyword research<\/a> is the cornerstone of any website, whether it is an e-commerce store or a normal service based website. In other words, keywords can make or break your business, so choose the right set of keywords.<\/p>\n<p>Some people still believe that using too many keywords will help them to rank better.\u00a0 In fact, there are certain <span style=\"text-decoration: line-through;\">\u00a0<\/span>\u00a0criteria to pick the right set of keywords, such as:<\/p>\n<ul>\n<li>Relevant<\/li>\n<li>High volume<\/li>\n<li>Low competition<\/li>\n<\/ul>\n<p>Tips:<\/p>\n<ul>\n<li>Follow well tried keyword research process (<a href=\"https:\/\/ahrefs.com\/blog\/keyword-research\/\" target=\"_blank\" rel=\"nofollow\">https:\/\/ahrefs.com\/blog\/keyword-research\/<\/a>).<\/li>\n<li>Remove unnecessary keywords.<\/li>\n<li>Study your business, competitors as well as industry.<\/li>\n<\/ul>\n<p><b>Create a sitemap<\/b><\/p>\n<p>If you want to help your users and search engines to read\/scan\/index your website efficiently, create a sitemap.<\/p>\n<p>Now, what is a sitemap?<\/p>\n<p>According to Wikipedia, a site map (or sitemap) is a list of pages of a web site accessible to crawlers or users. It can be either a document in any form used as a planning tool for Web design, or a Web page that lists the pages on a website, typically organised in hierarchical fashion.<\/p>\n<p>But why use a sitemap?<\/p>\n<p>Creating sitemaps has multiple benefits, such as:<\/p>\n<ul>\n<li>Ease of navigation\u00a0 (<a href=\"https:\/\/www.sitemaps.org\/\" target=\"_blank\" rel=\"nofollow\">https:\/\/www.sitemaps.org\/<\/a>)<\/li>\n<li>Better visibility<\/li>\n<li>Guides or informs search engines about any changes on your site.<\/li>\n<li>Faster indexing.<\/li>\n<li>Helps to classify a website<\/li>\n<\/ul>\n<p>How to generate a sitemap?<\/p>\n<p>With the help of these proven tools, you can easily generate a sitemap:<\/p>\n<ul>\n<li>Slickplan<\/li>\n<li>Dynomapper<\/li>\n<li>Screaming Frog XML Sitemap Generator<\/li>\n<li>PowerMapper<\/li>\n<\/ul>\n<p>Where to submit a sitemap?<\/p>\n<p>Once you have generated your site\u2019s sitemap, you will need to upload, check, as well as validate it. You need to submit it\u00a0 to Google Webmaster Tools.<\/p>\n<p>Tips:<\/p>\n<ul>\n<li>Always generate and submit your sitemap. (<a href=\"https:\/\/www.semrush.com\/blog\/10-awesome-visual-proven-sitemap-generator-tools\/\" target=\"_blank\" rel=\"nofollow\">https:\/\/www.semrush.com\/blog\/10-awesome-visual-proven-sitemap-generator-tools\/<\/a>)<\/li>\n<li>Use gzip to compress your Sitemaps.<\/li>\n<li>All URLs listed in the Sitemap must reside on the same host as the Sitemap.<\/li>\n<li>Periodically check and update your sitemap for better results.<\/li>\n<\/ul>\n<p><b>Optimise images<\/b><\/p>\n<p>It is a well established fact that high-quality images speak\u00a0 louder than words. However, you should use &#8220;alt tag attribute&#8221; to optimise it.<\/p>\n<p>Now, the question arises, why create an alt tag?<\/p>\n<p>According to Google, it provides Google with useful information about the subject matter of the image. We use this information to help determine the best image to return for a user&#8217;s query. (For more details, visit &#8211; <a href=\"https:\/\/support.google.com\/webmasters\/answer\/114016?hl=en\" target=\"_blank\" rel=\"nofollow\">https:\/\/support.google.com\/webmasters\/answer\/114016?hl=en<\/a>)<\/p>\n<p>Tips:<\/p>\n<ul>\n<li>Avoid keyword stuffing.<\/li>\n<li>Be precise in alt text for products.<\/li>\n<li>Mention the topic in alt tag.<\/li>\n<\/ul>\n<p><b>Use Breadcrumb<\/b><b>s (Breadcrumbs are a useful navigational feature of a website)<\/b><\/p>\n<p>According to Wikipedia, Breadcrumbs or breadcrumbs trail is a graphical control element used as a navigational aid in user interfaces. It allows users to keep track of their locations within programs, documents, or websites.<\/p>\n<p>Types of Breadcrumbs:<\/p>\n<ul>\n<li>Location Breadcrumbs<\/li>\n<li>Path Breadcrumbs<\/li>\n<li>Attribute or Keyword Breadcrumbs<\/li>\n<\/ul>\n<p>Advantages of using Breadcrumbs on a website:<\/p>\n<ul>\n<li>Help users to understand the layout of a website.<\/li>\n<li>Make navigation easy and simple.<\/li>\n<li>\u00a0Allow users to scan through your website and to view\u00a0 content efficiently.<\/li>\n<li>\u00a0Easy to implement and improve the overall architecture of a website.<\/li>\n<\/ul>\n<p>If used properly, all the above mentioned elements will help you to boost your business.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>E-commerce search engine marketing is one of the best ways to improve your website\u2019s ranking and bring the expected traffic. All you need to do is to optimise your e-commerce site in a proper way. Keyword research Keyword research is the cornerstone of any website, whether it is an e-commerce store or a normal service [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":937,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[2],"tags":[],"_links":{"self":[{"href":"https:\/\/www.cartoozo.com\/blog\/wp-json\/wp\/v2\/posts\/936"}],"collection":[{"href":"https:\/\/www.cartoozo.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.cartoozo.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.cartoozo.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.cartoozo.com\/blog\/wp-json\/wp\/v2\/comments?post=936"}],"version-history":[{"count":1,"href":"https:\/\/www.cartoozo.com\/blog\/wp-json\/wp\/v2\/posts\/936\/revisions"}],"predecessor-version":[{"id":938,"href":"https:\/\/www.cartoozo.com\/blog\/wp-json\/wp\/v2\/posts\/936\/revisions\/938"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.cartoozo.com\/blog\/wp-json\/wp\/v2\/media\/937"}],"wp:attachment":[{"href":"https:\/\/www.cartoozo.com\/blog\/wp-json\/wp\/v2\/media?parent=936"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.cartoozo.com\/blog\/wp-json\/wp\/v2\/categories?post=936"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.cartoozo.com\/blog\/wp-json\/wp\/v2\/tags?post=936"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}