{"id":929,"date":"2017-05-21T13:13:33","date_gmt":"2017-05-21T13:13:33","guid":{"rendered":"http:\/\/www.cartoozo.com\/blog\/?p=929"},"modified":"2017-05-05T13:15:34","modified_gmt":"2017-05-05T13:15:34","slug":"effective-customer-retention-strategies-for-small-businesses","status":"publish","type":"post","link":"https:\/\/www.cartoozo.com\/blog\/effective-customer-retention-strategies-for-small-businesses\/","title":{"rendered":"Effective Customer Retention Strategies for Small Businesses"},"content":{"rendered":"<ul>\n<li>Wondering how to use smart online marketing techniques to retain consumers?<\/li>\n<\/ul>\n<p>Discover how to use online marketing strategies to retain customer:<\/p>\n<p><b>Educate your customers <\/b><\/p>\n<p>It is always better to educate customers rather than forcing them to buy any product or service. For that, you need to create:<\/p>\n<ul>\n<li>Videos<\/li>\n<li>Documents<\/li>\n<li>Manuals<\/li>\n<li>Case studies<\/li>\n<li>Articles<\/li>\n<li>Blogs<\/li>\n<li>E-books<\/li>\n<li>Tutorials<\/li>\n<li>Learning tools<\/li>\n<\/ul>\n<p>Tips:<\/p>\n<ul>\n<li>Use research tools to create tutorials.<\/li>\n<li>Write and share &#8220;how to&#8221; articles.<\/li>\n<li>Use the power of storytelling.<\/li>\n<li>Create animated characters.<\/li>\n<li>Create and share explainer videos.<\/li>\n<\/ul>\n<p><b>Personalise your messages<\/b><\/p>\n<p>This is particularly effective, if you are selling your products online and using <a href=\"http:\/\/www.cartoozo.com\/blog\/is-email-marketing-a-thing-of-the-past\/\">email marketing<\/a> to communicate.<\/p>\n<p>Tips:<\/p>\n<ul>\n<li>Use cookies.<\/li>\n<li>Provide complete information in your email messages.<\/li>\n<\/ul>\n<p><b>Host Contest <\/b><\/p>\n<p>Online contest is one of the best ways to educate and attract customers. They will not only participate in the contest, but also become your loyal customers.<\/p>\n<p>Tips:<\/p>\n<ul>\n<li>Set your goals.<\/li>\n<li>Announce fabulous gifts and discount offers.<\/li>\n<li>Encourage fans to participate.<\/li>\n<li>Start referral programs.<\/li>\n<\/ul>\n<p><b>Use CRM tools <\/b><\/p>\n<p>If you are not using CRM tools, you are missing a huge opportunity. These software programs are designed to generate leads, and improve marketing automation process.<\/p>\n<p>Tips:<\/p>\n<ul>\n<li>Use Salesforce Sales Cloud, Marketing 360, Zendesk, Configio, SalesforceIQ, etc.<\/li>\n<li>Engage customers everywhere.<\/li>\n<li>Use mobile applications to stay connected with your customers.<\/li>\n<\/ul>\n<p><b>Use Social proof<\/b><\/p>\n<p>According to wikipedia, social proof, also known as informational social influence, is a psychological phenomenon where people assume the actions of others in an attempt to reflect correct behaviour for a given situation. Hence, use social proof as an online marketing technique to increases conversions.<\/p>\n<p>Tips:<\/p>\n<ul>\n<li>Integrate reviews and testimonials into your website.<\/li>\n<li>Include photos of your customers. (Research shows that pictures (along with text) increase the credibility of the statement.<\/li>\n<li>Use social sharing buttons.<\/li>\n<\/ul>\n<p>Benefits:<\/p>\n<ul>\n<li>Improves business reputation.<\/li>\n<li>Attracts customers.<\/li>\n<\/ul>\n<p><b>Reward Program<\/b><\/p>\n<p>There are a great number of ways to retain customers, and reward program is one of them. It is not only effective, but also wins the trust and confidence of users.<\/p>\n<p>Tips:<\/p>\n<ul>\n<li>Understand the requirements of users.<\/li>\n<li>Appreciate and reward your customers.<\/li>\n<li>Improve the shopping experience of customers.<\/li>\n<\/ul>\n<p>Benefits:<\/p>\n<ul>\n<li>Improves sales.<\/li>\n<li>Boosts business reputation.<\/li>\n<li>Makes customer happy.<\/li>\n<\/ul>\n<p><b>Send interesting newsletters <\/b><\/p>\n<p>If you want to make your users interested in your products and services, create an interesting, helpful and inspiring newsletter. It will help you to generate leads and improve customers\u2019 loyalty.<\/p>\n<p>Tips:<\/p>\n<ul>\n<li>Write high-quality and research based content.<\/li>\n<li>Use high-resolution images.<\/li>\n<li>Adopt a user-centric approach.<\/li>\n<li>Use call-to-actions.<\/li>\n<\/ul>\n<p><b>Start blogging <\/b><\/p>\n<p>Blogging is the main component of the strategy for at least 45% of marketers. So, start blogging.<\/p>\n<p>Tips:<\/p>\n<ul>\n<li>Identify buyer\u2019s personas before creating content.<\/li>\n<li>Use powerful tools like Qeryz, SurveyMonkey, BuzzSumo, etc.<\/li>\n<li>Create compelling headings.<\/li>\n<li>Keep an eye on current trends.<\/li>\n<li>Promote your blogs (Facebook posts hit 75% of their impressions within 2.5 hours, and 75% of engagement within five hours.)<\/li>\n<li>Share only relevant and high-quality information.<\/li>\n<li>Create a community.<\/li>\n<li>Allow readers to share your content.<\/li>\n<\/ul>\n<p>So, use these customer retention strategies to empower your small business.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Wondering how to use smart online marketing techniques to retain consumers? Discover how to use online marketing strategies to retain customer: Educate your customers It is always better to educate customers rather than forcing them to buy any product or service. For that, you need to create: Videos Documents Manuals Case studies Articles Blogs E-books [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":930,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[2],"tags":[],"_links":{"self":[{"href":"https:\/\/www.cartoozo.com\/blog\/wp-json\/wp\/v2\/posts\/929"}],"collection":[{"href":"https:\/\/www.cartoozo.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.cartoozo.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.cartoozo.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.cartoozo.com\/blog\/wp-json\/wp\/v2\/comments?post=929"}],"version-history":[{"count":2,"href":"https:\/\/www.cartoozo.com\/blog\/wp-json\/wp\/v2\/posts\/929\/revisions"}],"predecessor-version":[{"id":932,"href":"https:\/\/www.cartoozo.com\/blog\/wp-json\/wp\/v2\/posts\/929\/revisions\/932"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.cartoozo.com\/blog\/wp-json\/wp\/v2\/media\/930"}],"wp:attachment":[{"href":"https:\/\/www.cartoozo.com\/blog\/wp-json\/wp\/v2\/media?parent=929"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.cartoozo.com\/blog\/wp-json\/wp\/v2\/categories?post=929"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.cartoozo.com\/blog\/wp-json\/wp\/v2\/tags?post=929"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}