{"id":910,"date":"2017-05-15T07:08:15","date_gmt":"2017-05-15T07:08:15","guid":{"rendered":"http:\/\/www.cartoozo.com\/blog\/?p=910"},"modified":"2017-04-25T07:10:03","modified_gmt":"2017-04-25T07:10:03","slug":"significance-of-inbound-marketing","status":"publish","type":"post","link":"https:\/\/www.cartoozo.com\/blog\/significance-of-inbound-marketing\/","title":{"rendered":"Significance of Inbound Marketing"},"content":{"rendered":"<p>According to the centre for sales strategy, Inbound Marketing is the process of attracting the attention of prospects, via content creation, before they are even ready to buy; it&#8217;s one of the best and most cost-effective ways to convert strangers into customers and promoters of your business.<\/p>\n<p>In other words, inbound marketing is all about attracting potential customers through multiple channels, like:<\/p>\n<ul>\n<li>Blogs,<\/li>\n<li>Search engines,<\/li>\n<li>Social media.<\/li>\n<\/ul>\n<p>Therefore, as a marketer, you need to address the specific problems of your customers.<\/p>\n<p>Now the question arises, how to kick start inbound marketing?<\/p>\n<p><b>Content\u00a0 <\/b><\/p>\n<p>Good content is the foundation of inbound marketing. Whether it\u2019s a website\u2019s content or a blog, write relevant and original content. In fact, you need to write fresh descriptions of products and services.<\/p>\n<p>Use the following tools for the maximum benefit<\/p>\n<ul>\n<li>Title Case<\/li>\n<li>Headline analyzer<\/li>\n<li>Focus Writer<\/li>\n<li>Calmly Writer<\/li>\n<li>Hemingway editor<\/li>\n<li>ProWritingAid<\/li>\n<li>Wordcounter<\/li>\n<li>Thesaurus.com<\/li>\n<\/ul>\n<p>Benefits of writing high-quality content:<\/p>\n<ul>\n<li>Best way to do inbound marketing.<\/li>\n<li>Inspires and educates customers.<\/li>\n<li>Conducts and presents research.<\/li>\n<li>Provides actionable insights.<\/li>\n<li>Helps to build relevant backlinks from authoritative websites.<\/li>\n<\/ul>\n<p><b>SEO <\/b><\/p>\n<p>To achieve high rankings and traffic, you need to embrace <a href=\"http:\/\/www.cartoozo.com\/search-engine-optimisation.html\">SEO strategies<\/a>. Of course, it takes time, but adds value to any website. Its results are measurable and helps a website to grow fast.<\/p>\n<p>Facts:<\/p>\n<ul>\n<li>75% of SEO is off-page and 25% is on-page.<\/li>\n<li>91% of US Internet users search every month.<\/li>\n<li>According to a study, the top 5 results get 75% of the clicks.<\/li>\n<li>Google+ is the highest correlated social factor for SEO ranking.<\/li>\n<\/ul>\n<p>SEO tools:<\/p>\n<ul>\n<li>WooRank<\/li>\n<li>Analytics SEO<\/li>\n<li>SEO PowerSuite<\/li>\n<li>WordStream SEO for FireFox<\/li>\n<li>Agency Analytics<\/li>\n<li>Moz<\/li>\n<li>Yext Pages<\/li>\n<\/ul>\n<p>Important SEO tips:<\/p>\n<ul>\n<li>Always start your campaign with a keyword research.<\/li>\n<li>Write relevant and fresh content.<\/li>\n<li>Optimise your website.<\/li>\n<li>Use clear navigation.<\/li>\n<li>Use internal linking technique.<\/li>\n<li>Improve your backlinks.<\/li>\n<li>Keep website\u2019s URL simple and logical.<\/li>\n<li>Improve the speed of your website.<\/li>\n<li>Use alt attributes.<\/li>\n<li>Keep your website updated.<\/li>\n<\/ul>\n<p><b>Social media<\/b><\/p>\n<p>Social media is the best way to gain referral traffic for your website. You must use Facebook, Twitter, Instagram, etc. to target your audiences.<\/p>\n<p>Facts:<\/p>\n<ul>\n<li>91% of retail brands use 2 or more social media channels.<\/li>\n<li>1 million new active mobile social users are added every day.<\/li>\n<li>Facebook accounts for approximately 21% of ALL social media referral traffic in the world.<\/li>\n<li>77% of B2C companies have acquired new customers through their Facebook presence.<\/li>\n<\/ul>\n<p>Social Media tools:<\/p>\n<ul>\n<li>Sprinklr (Social media management, social analytics and strategy planning)<\/li>\n<li>SocialOomph (Social media management and social productivity software)<\/li>\n<li>tibbr (Enterprise social network and social media application)<\/li>\n<li>Zoho Social (Social media marketing for growing businesses)<\/li>\n<li>Mention<\/li>\n<li>Hootsuite (Social media management &amp; scheduling)<\/li>\n<\/ul>\n<p>Important social media optimisation tips:<\/p>\n<ul>\n<li>Always create unique, helpful and interesting content.<\/li>\n<li>Optimise your social profiles.<\/li>\n<li>Incorporate social media buttons on your website.<\/li>\n<li>Monitor and track success.<\/li>\n<\/ul>\n<p>No doubt, inbound marketing can increase your online visibility without investing much.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>According to the centre for sales strategy, Inbound Marketing is the process of attracting the attention of prospects, via content creation, before they are even ready to buy; it&#8217;s one of the best and most cost-effective ways to convert strangers into customers and promoters of your business. In other words, inbound marketing is all about [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":911,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[2],"tags":[],"_links":{"self":[{"href":"https:\/\/www.cartoozo.com\/blog\/wp-json\/wp\/v2\/posts\/910"}],"collection":[{"href":"https:\/\/www.cartoozo.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.cartoozo.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.cartoozo.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.cartoozo.com\/blog\/wp-json\/wp\/v2\/comments?post=910"}],"version-history":[{"count":1,"href":"https:\/\/www.cartoozo.com\/blog\/wp-json\/wp\/v2\/posts\/910\/revisions"}],"predecessor-version":[{"id":912,"href":"https:\/\/www.cartoozo.com\/blog\/wp-json\/wp\/v2\/posts\/910\/revisions\/912"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.cartoozo.com\/blog\/wp-json\/wp\/v2\/media\/911"}],"wp:attachment":[{"href":"https:\/\/www.cartoozo.com\/blog\/wp-json\/wp\/v2\/media?parent=910"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.cartoozo.com\/blog\/wp-json\/wp\/v2\/categories?post=910"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.cartoozo.com\/blog\/wp-json\/wp\/v2\/tags?post=910"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}