{"id":907,"date":"2017-05-14T07:06:28","date_gmt":"2017-05-14T07:06:28","guid":{"rendered":"http:\/\/www.cartoozo.com\/blog\/?p=907"},"modified":"2017-04-25T07:08:01","modified_gmt":"2017-04-25T07:08:01","slug":"seo-guidelines-for-professionals","status":"publish","type":"post","link":"https:\/\/www.cartoozo.com\/blog\/seo-guidelines-for-professionals\/","title":{"rendered":"SEO Guidelines for Professionals"},"content":{"rendered":"<p>In today\u2019s online competitive market, getting ranks and traffic through traditional SEO techniques is quite difficult. In other words, keep yourself updated with the latest SEO techniques.<\/p>\n<p>Here are a few remarkable <a href=\"http:\/\/www.cartoozo.com\/blog\/\">SEO techniques<\/a> to use:<\/p>\n<p><b>Use canonical URLs<\/b><\/p>\n<p>Sometimes, URLs pose a great problem for search engines. That is why, it is essential to address certain serious issues regarding URL patterns and resolve protocol complexities (server complexity).<\/p>\n<p>Tips:<\/p>\n<ul>\n<li>Set your preferred domain \u2013 It is all about telling Google, which version of your website you prefer.<\/li>\n<li>Always verify ownership of both the www and non-www versions of your domain.<\/li>\n<li>Use a &#8220;301 redirect&#8221; to redirect traffic from your non-preferred domain.<\/li>\n<li>For 301 redirect consult the Apache .htaccess Tutorial and the Apache URL Rewriting Guide.<\/li>\n<li>Refer to &#8211; <a href=\"https:\/\/support.google.com\/webmasters\/answer\/93633\" target=\"_blank\" rel=\"nofollow\">https:\/\/support.google.com\/webmasters\/answer\/93633<\/a><\/li>\n<li>Use rel=&#8221;canonical&#8221;.<\/li>\n<li>Always use absolute paths rather than relative paths with the rel=&#8221;canonical&#8221; link.<\/li>\n<\/ul>\n<p>Note &#8211; If you fail to specify a preferred domain, Google may treat the &#8220;www&#8221; and &#8220;non-www&#8221; versions of the domain as separate references to separate pages.<\/p>\n<p><b>Use rel=&#8221;nofollow&#8221;<\/b><\/p>\n<p>This tag instructs Google don\u2019t follow this specific link. You must use it to restrict Google to crawl certain web pages.<\/p>\n<p>Tips:<\/p>\n<ul>\n<li>Use this tag to restrict untrusted user comments or guest book entries.<\/li>\n<li>Use it to restrict paid links from influencing search results.<\/li>\n<\/ul>\n<p><b>Use simple URL structure <\/b><\/p>\n<p>A website&#8217;s URL structure should be simple and logical. Always try to organise your content so that URLs are constructed logically.<\/p>\n<p>Tips:<\/p>\n<ul>\n<li>Consider using punctuation in your URLs.<\/li>\n<li>Use hyphens (-) instead of underscores (_) in URLs.<\/li>\n<li>Use a robots.txt file to block Googlebot&#8217;s access to problematic URLs.<\/li>\n<li>Avoid using session IDs in URLs.<\/li>\n<li>Check Webmaster Guidelines for URL parameters.<\/li>\n<li>Trim unnecessary parameters.<\/li>\n<li>Avoid using overly complex URLs.<\/li>\n<li>Check your site for broken relative links and fix them.<\/li>\n<\/ul>\n<p><b>Use hreflang<\/b><\/p>\n<p>Use hreflang for language and regional URLs. Basically, Google use it to serve the correct language in search results. Hreflang tags allow you to target different markets.<\/p>\n<p>Tips:<\/p>\n<ul>\n<li>Make sure you provide correct hreflang value.<\/li>\n<li>Never use wrong country or language codes.<\/li>\n<li>Use it to handle cross-annotations among different languages.<\/li>\n<li>Always use absolute URLs rather than relative URLs.<\/li>\n<\/ul>\n<p><b>Publish images wisely <\/b><b><i><\/i><\/b><\/p>\n<p>If you want to gain good rankings and improve the performance of your website, optimise images according to the guidelines.\u00a0 <i><\/i><\/p>\n<p>Tips:<i><\/i><\/p>\n<ul>\n<li>Avoid embedding important text in images.<\/li>\n<li>Try to make image\u2019s file name as descriptive as possible.<\/li>\n<li>Create good alt text.<\/li>\n<li>Always provide good context for your image.<\/li>\n<li>Avoid using blurry, unclear images on your website.<\/li>\n<li>Try to specify a width and height for all images to help search engines.<\/li>\n<li>Check <a href=\"https:\/\/developers.google.com\/web\/fundamentals\/performance\/optimizing-content-efficiency\/image-optimization?csw=1\" target=\"_blank\" rel=\"nofollow\">https:\/\/developers.google.com\/web\/fundamentals\/performance\/optimizing-content-efficiency\/image-optimization?csw=1<\/a> for better optimisation techniques.<\/li>\n<\/ul>\n<p>All the above mentioned guidelines are likely to increase your website\u2019s overall performance.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>In today\u2019s online competitive market, getting ranks and traffic through traditional SEO techniques is quite difficult. In other words, keep yourself updated with the latest SEO techniques. Here are a few remarkable SEO techniques to use: Use canonical URLs Sometimes, URLs pose a great problem for search engines. That is why, it is essential to [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":908,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[2],"tags":[],"_links":{"self":[{"href":"https:\/\/www.cartoozo.com\/blog\/wp-json\/wp\/v2\/posts\/907"}],"collection":[{"href":"https:\/\/www.cartoozo.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.cartoozo.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.cartoozo.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.cartoozo.com\/blog\/wp-json\/wp\/v2\/comments?post=907"}],"version-history":[{"count":1,"href":"https:\/\/www.cartoozo.com\/blog\/wp-json\/wp\/v2\/posts\/907\/revisions"}],"predecessor-version":[{"id":909,"href":"https:\/\/www.cartoozo.com\/blog\/wp-json\/wp\/v2\/posts\/907\/revisions\/909"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.cartoozo.com\/blog\/wp-json\/wp\/v2\/media\/908"}],"wp:attachment":[{"href":"https:\/\/www.cartoozo.com\/blog\/wp-json\/wp\/v2\/media?parent=907"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.cartoozo.com\/blog\/wp-json\/wp\/v2\/categories?post=907"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.cartoozo.com\/blog\/wp-json\/wp\/v2\/tags?post=907"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}