{"id":883,"date":"2017-05-06T06:49:42","date_gmt":"2017-05-06T06:49:42","guid":{"rendered":"http:\/\/www.cartoozo.com\/blog\/?p=883"},"modified":"2017-04-25T06:51:29","modified_gmt":"2017-04-25T06:51:29","slug":"how-to-build-a-powerful-online-brand","status":"publish","type":"post","link":"https:\/\/www.cartoozo.com\/blog\/how-to-build-a-powerful-online-brand\/","title":{"rendered":"How to Build a Powerful Online Brand?"},"content":{"rendered":"<p>Brand building is one of the most essential elements that business owners should consider. It helps a business to improve visibility and much more.<\/p>\n<p>Here are a few ways to build a powerful online brand:<\/p>\n<p><b>Use both SEO and PPC <\/b><\/p>\n<p>To gain optimum advantage, it is important to use both SEO and PPC because they complement each other.<\/p>\n<p>Facts about SEO:<\/p>\n<ul>\n<li>70% of the links search users click on are organic.<\/li>\n<li>75% of users never scroll past the first page of search results.<\/li>\n<li>81% of businesses consider their blogs to be an important asset to their businesses.<\/li>\n<li>79% of search engine users say they frequently click on the natural search results.<\/li>\n<\/ul>\n<p>Facts about PPC:<\/p>\n<ul>\n<li>Mobile devices account for over 50% of paid search clicks.<\/li>\n<li>Re-marketing conversion rates increase over time.<\/li>\n<li>PPC is not affected by algorithm updates.<\/li>\n<li>According to a study, 52% of people who click on PPC ads call the advertisers.<\/li>\n<\/ul>\n<p>Benefits of using SEO and PPC:<\/p>\n<ul>\n<li>Extensive exposure on search engines<\/li>\n<li>More keywords to target your end users.<\/li>\n<li>Empower your overall digital marketing strategy.<\/li>\n<li>Create extraordinary value for a website.<\/li>\n<li>Improve brand image and combat negativity.<\/li>\n<li>Help to target audiences more efficiently.<\/li>\n<li>Empower social media channels.<\/li>\n<\/ul>\n<p><b>Improve your website\u2019s traffic<\/b><\/p>\n<p>Of course, it is quite difficult; however, with the help of strong online marketing strategies, you can improve website\u2019s overall traffic.<\/p>\n<p>Here are a few noteworthy tips to attract traffic:<\/p>\n<ul>\n<li>Invest in AdWords<\/li>\n<li>Keep your website updated<\/li>\n<li>Optimise your website<\/li>\n<li>Publish a blog<\/li>\n<li>Optimise your social media profiles<\/li>\n<li>Make your website user friendly<\/li>\n<li>Incorporate videos, images, infographics, audio files and other elements on your website.<\/li>\n<\/ul>\n<p>All the elements help you to attract visitors, build your brand and get your website in front of people.<\/p>\n<p><b>Make your website mobile friendly<\/b><\/p>\n<p>It is an established fact that smart phones are calling the shot. That is why, it is essential to harness it to generate more leads.<\/p>\n<p>Here are a few ways to make your website mobile friendly:<\/p>\n<ul>\n<li>Create a mobile version of your current site<\/li>\n<li>Use Mobile Plugins<\/li>\n<li>Use a Mobile-first Responsive Design<\/li>\n<\/ul>\n<p>Benefits:<\/p>\n<ul>\n<li>Helps to attract wider audiences.<\/li>\n<li>Improves brand\u2019s visibility.<\/li>\n<li>Helps to reduce bounce rate.<\/li>\n<li>Improves conversion rates.<\/li>\n<li>Helps to retain customers.<\/li>\n<\/ul>\n<p><b>Include location-based keywords<\/b><\/p>\n<p>If you want to build a strong brand, use location-based keywords in your website. It will improve the visibility as well as attract targeted customers.<\/p>\n<p>Tips:<\/p>\n<ul>\n<li>Use location-specific keywords for paid search ads.<\/li>\n<li>Take advantage of local events.<\/li>\n<li>Optimise your website according to the location.<\/li>\n<\/ul>\n<p>Benefits:<\/p>\n<ul>\n<li>Helps to increase click-through rates.<\/li>\n<li>Helps to improve conversion rates.<\/li>\n<\/ul>\n<p><b>Choose email marketing <\/b><\/p>\n<p>It goes without saying that <a href=\"http:\/\/www.cartoozo.com\/blog\/is-email-marketing-a-thing-of-the-past\/\">email marketing<\/a> is an integral part of any online marketing campaign. According to a study, 89% of marketers state that email is their first source for lead generation.<\/p>\n<p>Tips:<\/p>\n<ul>\n<li>Manage your contact lists to respond quickly and efficiently.<\/li>\n<li>Track the number of bounce-backs.<\/li>\n<li>Create the right message for the right audiences.<\/li>\n<li>Always keep the message personal and casual.<\/li>\n<li>Provide value to your members\/customers.<\/li>\n<\/ul>\n<p>Benefits:<\/p>\n<ul>\n<li>Helps to boost sales and strengthens relationships.<\/li>\n<li>Increases website traffic and builds brand\u2019s loyalty.<\/li>\n<\/ul>\n<p>So, include these actionable strategies into your marketing and build your brand.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Brand building is one of the most essential elements that business owners should consider. It helps a business to improve visibility and much more. Here are a few ways to build a powerful online brand: Use both SEO and PPC To gain optimum advantage, it is important to use both SEO and PPC because they [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":884,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[2],"tags":[],"_links":{"self":[{"href":"https:\/\/www.cartoozo.com\/blog\/wp-json\/wp\/v2\/posts\/883"}],"collection":[{"href":"https:\/\/www.cartoozo.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.cartoozo.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.cartoozo.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.cartoozo.com\/blog\/wp-json\/wp\/v2\/comments?post=883"}],"version-history":[{"count":1,"href":"https:\/\/www.cartoozo.com\/blog\/wp-json\/wp\/v2\/posts\/883\/revisions"}],"predecessor-version":[{"id":885,"href":"https:\/\/www.cartoozo.com\/blog\/wp-json\/wp\/v2\/posts\/883\/revisions\/885"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.cartoozo.com\/blog\/wp-json\/wp\/v2\/media\/884"}],"wp:attachment":[{"href":"https:\/\/www.cartoozo.com\/blog\/wp-json\/wp\/v2\/media?parent=883"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.cartoozo.com\/blog\/wp-json\/wp\/v2\/categories?post=883"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.cartoozo.com\/blog\/wp-json\/wp\/v2\/tags?post=883"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}