{"id":880,"date":"2017-05-05T06:47:45","date_gmt":"2017-05-05T06:47:45","guid":{"rendered":"http:\/\/www.cartoozo.com\/blog\/?p=880"},"modified":"2017-04-25T06:49:25","modified_gmt":"2017-04-25T06:49:25","slug":"easy-online-marketing-techniques-to-get-more-leads","status":"publish","type":"post","link":"https:\/\/www.cartoozo.com\/blog\/easy-online-marketing-techniques-to-get-more-leads\/","title":{"rendered":"Easy Online Marketing Techniques to Get More Leads"},"content":{"rendered":"<p>There are certain online marketing techniques which can help a website cope with the changing trends and generate leads.<\/p>\n<p>Here are a few proven online marketing techniques:<\/p>\n<p><b>Website audit<\/b><b><\/b><\/p>\n<p>If your website is having trouble in achieving rankings, and you&#8217;re not sure why?\u00a0 Conduct an <a href=\"http:\/\/www.cartoozo.com\/blog\/importance-of-technical-audit-in-seo\/\">SEO audit<\/a>.<\/p>\n<p>For that, you should:<\/p>\n<ul>\n<li>Identify your site&#8217;s strengths<\/li>\n<li>Identify on-page and off-page factors affecting rankings<\/li>\n<li>Resolve certain critical issues, such as;<\/li>\n<\/ul>\n<ol start=\"1\">\n<li>Duplicate content<\/li>\n<li>Broken links<\/li>\n<li>Similar title tags<\/li>\n<li>Duplicate meta descriptions<\/li>\n<li>HTML errors<\/li>\n<li>Browser and resolution compatibility<\/li>\n<li>Mobile friendliness<\/li>\n<li>Server errors<\/li>\n<li>AMP page errors<\/li>\n<li>CSS errors<\/li>\n<li>301 redirection errors<\/li>\n<li>Sitemap errors, etc.<\/li>\n<\/ol>\n<p><b>PPC <\/b><b><\/b><\/p>\n<p>PPC (Pay-Per-Click) advertising is the most reliable form of advertising. According to Wikipedia, Pay-per-click (PPC), also known as cost per click (CPC), is an internet advertising model used to direct traffic to websites, <span style=\"text-decoration: line-through;\">\u00a0<\/span>\u00a0an advertiser pays for\u00a0 (typically a website owner or a network of websites) when the ad is clicked.<\/p>\n<p>You can include paid advertising in your online marketing arsenal to gain traffic.\u00a0 For that, you should focus on:<\/p>\n<ul>\n<li>Call to action strategy<\/li>\n<li>Custom audience combinations<\/li>\n<li>Mobile &amp; tablet targeting<\/li>\n<li>Geo targeting<\/li>\n<\/ul>\n<p>Benefits:<\/p>\n<ul>\n<li>You pay only when an interested person clicks.<\/li>\n<li>You can set your budget.<\/li>\n<li>You can reach your target consumer at the right time.<\/li>\n<li>Helps to drive instant traffic and conversions.<\/li>\n<li>Helps to boost brand\u2019s visibility.<\/li>\n<\/ul>\n<p><b>Infographics <\/b><b><\/b><\/p>\n<p>Most of the online companies are embracing visual elements.\u00a0 An infographic can easily go viral and can significantly increase your brand\u2019s reach.<\/p>\n<p>For that, you should:<\/p>\n<ul>\n<li>Hire a data visualisation expert<\/li>\n<li>Formulate a strategy to promote your infographics<\/li>\n<li>Create engaging,\u00a0 informative and beautiful infographics<\/li>\n<\/ul>\n<p>Creating an Infographic often includes:<\/p>\n<ul>\n<li>Industry research<\/li>\n<li>Topic research<\/li>\n<li>Data analysis and integration<\/li>\n<li>Prototyping and promotion<\/li>\n<\/ul>\n<p>Here are a few Infographic Submission Directories:<\/p>\n<ul>\n<li>Visual.ly<\/li>\n<li>Slideshare<\/li>\n<li>Infographics Archive<\/li>\n<li>Infographics Showcase<\/li>\n<li>Reddit<\/li>\n<li>Cool Infographics<\/li>\n<li>Daily Infographic<\/li>\n<\/ul>\n<p>Social promotion strategy includes:<\/p>\n<ul>\n<li>Facebook promotion<\/li>\n<li>Twitter promotion<\/li>\n<li>Reddit promotion<\/li>\n<li>LinkedIn promotion<\/li>\n<li>Digg promotion<\/li>\n<li>StumbleUpon promotion<\/li>\n<li>Google+ promotion<\/li>\n<li>Blog post writing<\/li>\n<li>Social media marketing<\/li>\n<\/ul>\n<p>Infographic helps to boost:<i><\/i><\/p>\n<ul>\n<li>Brand awareness<\/li>\n<li>Traffic and leads<\/li>\n<li>ROI<\/li>\n<\/ul>\n<p><b>Website Maintenance<\/b><b><\/b><\/p>\n<p>This is the most ignored part of online marketing, which hampers the rankings. That is why, it is essential to keep the website up-to-date.\u00a0 Website Maintenance is a complex process and often involves:<\/p>\n<ul>\n<li>Addition and deletion of text and images<\/li>\n<li>Basic navigational changes<\/li>\n<li>Insertion and deletion of videos<\/li>\n<li>Manipulation of links<\/li>\n<li>Colour manipulation<\/li>\n<li>Form updates<\/li>\n<li>Image compression<\/li>\n<li>Resolution and compatibility updates<\/li>\n<li>Addition and deletion of web pages<\/li>\n<li>Minor or major redesigns, etc.<\/li>\n<\/ul>\n<p>So, follow the above mentioned online marketing techniques to gain rankings.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>There are certain online marketing techniques which can help a website cope with the changing trends and generate leads. Here are a few proven online marketing techniques: Website audit If your website is having trouble in achieving rankings, and you&#8217;re not sure why?\u00a0 Conduct an SEO audit. For that, you should: Identify your site&#8217;s strengths [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":881,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[2],"tags":[],"_links":{"self":[{"href":"https:\/\/www.cartoozo.com\/blog\/wp-json\/wp\/v2\/posts\/880"}],"collection":[{"href":"https:\/\/www.cartoozo.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.cartoozo.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.cartoozo.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.cartoozo.com\/blog\/wp-json\/wp\/v2\/comments?post=880"}],"version-history":[{"count":1,"href":"https:\/\/www.cartoozo.com\/blog\/wp-json\/wp\/v2\/posts\/880\/revisions"}],"predecessor-version":[{"id":882,"href":"https:\/\/www.cartoozo.com\/blog\/wp-json\/wp\/v2\/posts\/880\/revisions\/882"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.cartoozo.com\/blog\/wp-json\/wp\/v2\/media\/881"}],"wp:attachment":[{"href":"https:\/\/www.cartoozo.com\/blog\/wp-json\/wp\/v2\/media?parent=880"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.cartoozo.com\/blog\/wp-json\/wp\/v2\/categories?post=880"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.cartoozo.com\/blog\/wp-json\/wp\/v2\/tags?post=880"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}