{"id":874,"date":"2017-05-03T06:43:24","date_gmt":"2017-05-03T06:43:24","guid":{"rendered":"http:\/\/www.cartoozo.com\/blog\/?p=874"},"modified":"2017-04-25T06:45:21","modified_gmt":"2017-04-25T06:45:21","slug":"dependable-marketing-strategies-for-small-businesses","status":"publish","type":"post","link":"https:\/\/www.cartoozo.com\/blog\/dependable-marketing-strategies-for-small-businesses\/","title":{"rendered":"Dependable Marketing Strategies for Small Businesses"},"content":{"rendered":"<p>Small businesses always face tough competition. That is why, they should embrace the most effective, versatile, result-oriented and reliable online marketing strategies.<\/p>\n<p>Here are a few online marketing strategies for small businesses:<\/p>\n<p>Let\u2019s start\u2026<\/p>\n<p><b>Facebook Advertising<\/b><\/p>\n<p>Today, more and more businesses are utilising Facebook advertising because it is an affordable and effective way to market a product or service. It allows you to target audiences based on their behaviour, location, interest, etc.<\/p>\n<p>Benefits of using <a href=\"http:\/\/www.cartoozo.com\/facebook-marketing.html\">Facebook Advertising<\/a>:<\/p>\n<ul>\n<li>Improves business reach.<\/li>\n<li>Cost effective and focused.<\/li>\n<li>Improves ROI.<\/li>\n<\/ul>\n<p><b>Google My Business<\/b><\/p>\n<p>If you are a local business owner and want to gain an edge, list your business on Google My Business.<\/p>\n<p>Benefits of using Google My Business:<\/p>\n<ul>\n<li>It is a free and easy-to-use tool.<\/li>\n<li>Ideal for complete business information.<\/li>\n<li>Free Google My Business mobile application is also available.<\/li>\n<li>\u00a0Users can access information like website address, street address and much more.<\/li>\n<\/ul>\n<p><b>Google Adwords<\/b><\/p>\n<p>According to Wikipedia, Google AdWords is an online advertising service, developed by Google, where advertisers pay to display brief advertising copy to web users.<\/p>\n<p>If you want to promote your business in an aggressive manner,\u00a0 use Google Adwords.<\/p>\n<p>Benefits:<\/p>\n<ul>\n<li>Increases leads and customers.<\/li>\n<li>Versatile, fast, easy, transparent and flexible.<\/li>\n<\/ul>\n<p><b>Coupon Deal Sites<\/b><\/p>\n<p>Use coupon sites to promote your business. These sites are quite helpful. In fact, it is the most effective customer retention strategy.<\/p>\n<p>Benefits:<\/p>\n<ul>\n<li>Instant exposure<\/li>\n<li>Targeted local advertising<\/li>\n<li>Improves brand awareness<\/li>\n<\/ul>\n<p><b>Webinars <\/b><\/p>\n<p>According to webopedia, a webinar is a presentation, lecture, workshop or seminar that is transmitted over the Web using video conferencing software.\u00a0 Key features of a Webinar are its interactive elements: the ability to give, receive and discuss information in real-time.<\/p>\n<p>So, use webinar to promote your brand\/products\/services.<\/p>\n<p>Benefits:<\/p>\n<ul>\n<li>Helps to generate leads.<\/li>\n<li>Helps to attract targeted audiences.<\/li>\n<\/ul>\n<p><b>Social Media<\/b><\/p>\n<p>Social media has captured the imagination of people across the globe because it is inexpensive, safe, and a proven tool for small businesses.\u00a0 (Fact &#8211; Facebook alone has 1.13 billion daily active users.)<\/p>\n<p>Benefits:<\/p>\n<ul>\n<li>\u00a0Captures widely distributed audiences.<\/li>\n<li>\u00a0Achieves instant exposure.<\/li>\n<li>Cost-effective and increases brand loyalty.<\/li>\n<li>Helps to obtain valuable information about your customers.<\/li>\n<li>Helps to directly connect with audiences.<\/li>\n<\/ul>\n<p><b>Content Marketing<\/b><\/p>\n<p>Content marketing has always been a favoured method of lead generation. In addition to increasing the reach of your brand, content marketing also allows you to boost brand loyalty.<\/p>\n<p>However, it must be noted that content is not limited to blog posts only, but includes videos, e-books, tutorials, podcasts, online presentations, etc.<\/p>\n<p>Facts:<\/p>\n<ul>\n<li>88% of B2B marketers currently use content marketing as part of their marketing strategy.<\/li>\n<li>94% of B2B marketers use LinkedIn as part of their content strategy.<\/li>\n<\/ul>\n<p>Benefits:<\/p>\n<ul>\n<li>Improves traffic, rankings and conversions.<\/li>\n<li>Engages readers.<\/li>\n<li>Improves business\u2019 image.<\/li>\n<li>Augments domain authority and credibility.<\/li>\n<li>Increases exposure.<\/li>\n<li>Decreases marketing cost.<\/li>\n<\/ul>\n<p>Of course, all the above mentioned techniques may not show overnight results, but will help your cause in the long run.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Small businesses always face tough competition. That is why, they should embrace the most effective, versatile, result-oriented and reliable online marketing strategies. Here are a few online marketing strategies for small businesses: Let\u2019s start\u2026 Facebook Advertising Today, more and more businesses are utilising Facebook advertising because it is an affordable and effective way to market [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":875,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[2],"tags":[],"_links":{"self":[{"href":"https:\/\/www.cartoozo.com\/blog\/wp-json\/wp\/v2\/posts\/874"}],"collection":[{"href":"https:\/\/www.cartoozo.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.cartoozo.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.cartoozo.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.cartoozo.com\/blog\/wp-json\/wp\/v2\/comments?post=874"}],"version-history":[{"count":1,"href":"https:\/\/www.cartoozo.com\/blog\/wp-json\/wp\/v2\/posts\/874\/revisions"}],"predecessor-version":[{"id":876,"href":"https:\/\/www.cartoozo.com\/blog\/wp-json\/wp\/v2\/posts\/874\/revisions\/876"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.cartoozo.com\/blog\/wp-json\/wp\/v2\/media\/875"}],"wp:attachment":[{"href":"https:\/\/www.cartoozo.com\/blog\/wp-json\/wp\/v2\/media?parent=874"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.cartoozo.com\/blog\/wp-json\/wp\/v2\/categories?post=874"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.cartoozo.com\/blog\/wp-json\/wp\/v2\/tags?post=874"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}