conversion rates<\/a>, write consistently. In other words, update your blog regularly and maintain an editorial calendar.<\/p>\n4. Use images <\/b><\/p>\n
Use images and infographics to make your text interactive, wherever possible. It will attract users as well as maintain their interest.<\/p>\n
“Images improve the overall conversion rate of a website”.<\/p>\n
5. Word count <\/b><\/p>\n
According to some experts lengthy articles\/blog posts can retain readers as well as search engines. However,\u00a0 there is no thumb rule; all you need to do is to convey your messages. By the way, set your word limit according to the topic. (You can take advantage of Easy Word Count Tool.)<\/p>\n
6. Formatting\u00a0 <\/b><\/p>\n
To improve readers\u2019 engagement, you need to follow formatting standards. So, use paragraph breaks, line breaks, bullets and numbering. It will help your readers to read\/scan the text easily.<\/p>\n
Also highlight the important facts as well as keep sentences short and precise.<\/p>\n
7. Grammar <\/b><\/p>\n
Make sure your content is flawless before you upload it. Use grammar checker tools. They provide helpful tips.<\/p>\n
8. Use a style guide\u00a0 <\/b><\/p>\n
If you are not using a style guide, use it now. Basically, style guides assist writers to write in a seamless manner.<\/p>\n
9. Proofreading <\/b><\/p>\n
Proofreading is an essential step. It makes your content flawless. Even a good topic can lose its importance if it contains misspelt words and grammatical mistakes.<\/p>\n
10. Quotes <\/b><\/p>\n
One of the best ways of writing is to use third party quotes\/facts\/figures; it will not only support your content, but also make it more credible.<\/p>\n
11. Benefits <\/b><\/p>\n
Writing is all about explaining. So, present your products or services in totality to improve ROI.<\/p>\n
14. Keywords <\/b><\/p>\n
Use keywords across your content in a natural way to improve visibility, traffic and conversion rate. For better results, use both short and long-tail keywords.<\/p>\n
15. Tell a story <\/b><\/p>\n
Last, but not the least, if you want to engage readers and make them loyal, create a compelling story around your brand\/products\/services.<\/p>\n
So, follow the above mentioned techniques to improve the overall conversion rate of your blog.<\/p>\n","protected":false},"excerpt":{"rendered":"
Writing is more than an art. If you want to convey your messages as well as improve the overall conversion rate,\u00a0 follow certain thumb rules. Here are a few well tried techniques to get the most from your blog: 1. Style of writing Always try to address the problem of users in an informal way. […]<\/p>\n","protected":false},"author":1,"featured_media":872,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[2],"tags":[],"_links":{"self":[{"href":"https:\/\/www.cartoozo.com\/blog\/wp-json\/wp\/v2\/posts\/871"}],"collection":[{"href":"https:\/\/www.cartoozo.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.cartoozo.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.cartoozo.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.cartoozo.com\/blog\/wp-json\/wp\/v2\/comments?post=871"}],"version-history":[{"count":1,"href":"https:\/\/www.cartoozo.com\/blog\/wp-json\/wp\/v2\/posts\/871\/revisions"}],"predecessor-version":[{"id":873,"href":"https:\/\/www.cartoozo.com\/blog\/wp-json\/wp\/v2\/posts\/871\/revisions\/873"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.cartoozo.com\/blog\/wp-json\/wp\/v2\/media\/872"}],"wp:attachment":[{"href":"https:\/\/www.cartoozo.com\/blog\/wp-json\/wp\/v2\/media?parent=871"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.cartoozo.com\/blog\/wp-json\/wp\/v2\/categories?post=871"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.cartoozo.com\/blog\/wp-json\/wp\/v2\/tags?post=871"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}