{"id":862,"date":"2017-04-29T07:19:58","date_gmt":"2017-04-29T07:19:58","guid":{"rendered":"http:\/\/www.cartoozo.com\/blog\/?p=862"},"modified":"2017-04-24T07:21:42","modified_gmt":"2017-04-24T07:21:42","slug":"quick-actionable-and-simple-seo-tips-for-small-businesses","status":"publish","type":"post","link":"https:\/\/www.cartoozo.com\/blog\/quick-actionable-and-simple-seo-tips-for-small-businesses\/","title":{"rendered":"Quick, Actionable and Simple SEO Tips for Small Businesses"},"content":{"rendered":"<p>Whether it is about improving the overall customer experience, or enhancing the performance of a website, SEO is the best option for small business. However, it doesn\u2019t have to be complicated.<\/p>\n<p>Here are a few <a href=\"http:\/\/www.cartoozo.com\/blog\/\">SEO tips<\/a> to follow:<\/p>\n<p><b>Set up a Google My Business account<\/b><\/p>\n<p>This is the most vital element for any website. Optimisers should set up a Google My Business account and upload all the details for the maximum benefits. It\u2019s free and helps in local ranking.<\/p>\n<p>Facts:<\/p>\n<ul>\n<li>According to Google, 50% of all the mobile consumers who search for a local business visit it as well.<\/li>\n<li>A complete, verified and optimised Google My Business listing allows you to connect with your audiences.<\/li>\n<li>According to Google, Businesses that add photos to their business listings receive 42% more requests for driving directions on Google Maps and 35% more clicks-through on their websites than businesses that don\u2019t.<\/li>\n<\/ul>\n<p>Benefits of using Google My Business:<\/p>\n<ul>\n<li>Google My Business offers an amazing marketing opportunity to attract millions of unique users.<\/li>\n<li>Helps to increase search visibility.<\/li>\n<li>Helps to display products and services information.<\/li>\n<li>It allows customers to get complete business information.<\/li>\n<\/ul>\n<p><b>Develop a mobile-friendly website<\/b><\/p>\n<p>In today\u2019s time you simply can\u2019t survive without a mobile-friendly website.<\/p>\n<p>Facts:<\/p>\n<ul>\n<li>In the USA, 94% of people with smartphones search for local information on their phones.<\/li>\n<li>According to a study, 67% of users are more likely to buy from a mobile-friendly site than a non-mobile friendly one.<\/li>\n<\/ul>\n<p>Benefits of using a mobile-friendly website:<\/p>\n<ul>\n<li>Mobile-friendly version is readable.<\/li>\n<li>Mobile-friendly versions can be easily configured.<\/li>\n<li>Helps to improve business.<\/li>\n<li>Helps to improve customer\u2019s experience.<\/li>\n<li>Reduces website\u2019s maintenance cost.<\/li>\n<li>Helps you stand out in the crowd.<\/li>\n<\/ul>\n<p><b>Use Google Search Console<\/b><\/p>\n<p>It\u2019s free but smart tool that provides you with a wealth of information about your website\u2019s performance. It identifies technical issues and allows you to fix them.<\/p>\n<p>Use it to analyse:<\/p>\n<ul>\n<li>Search Analytics<\/li>\n<li>Links to Your Site<\/li>\n<li>Internal Links<\/li>\n<li>Manual Actions<\/li>\n<li>International Targeting<\/li>\n<li>Mobile Usability<\/li>\n<li>Structured Data<\/li>\n<li>Data Highlighter<\/li>\n<li>HTML Improvements<\/li>\n<\/ul>\n<p>Benefits of using Google Search Console:<\/p>\n<ul>\n<li>Protects websites from getting penalised.<\/li>\n<li>Improves its overall performance on search engines.<\/li>\n<li>Helps to view and add structured data to improve rankings.<\/li>\n<li>Helps to check and fix technical errors and warnings.<\/li>\n<li>Assists to check robots.txt file.<\/li>\n<\/ul>\n<p><b>Use ScreamingFrog<\/b><\/p>\n<p>Use this awesome tool to generate XML sitemap, find and fix broken links.<\/p>\n<p>Benefits of using ScreamingFrog:<\/p>\n<p>It helps to:<\/p>\n<ul>\n<li>Improve Search Engine marketing efforts.<\/li>\n<li>Increase visibility within the organic search results.<\/li>\n<li>Increase your PPC efforts.<\/li>\n<li>Analyse website\u2019s structure, internal architecture and other vital elements.<\/li>\n<li>Perform link audits and review back link profiles.<\/li>\n<li>Measure monthly reports on visibility, analytics, conversions as well as revenues.<\/li>\n<\/ul>\n<p><b>Create better content <\/b><\/p>\n<p>Content marketing helps you to rank better. This means, you need to develop better and relevant content for:<\/p>\n<ul>\n<li>Product pages<\/li>\n<li>Services pages<\/li>\n<li>Home and about us page<\/li>\n<\/ul>\n<p>In fact, you should also create a blog to directly connect with your customers.<\/p>\n<p>Benefits of content marketing:<\/p>\n<ul>\n<li>Helps to improve customer\u2019s trust.<\/li>\n<li>Helps to attract and interact with customers.<\/li>\n<li>Assists to promote products and services.<\/li>\n<li>Helps to understand end users.<\/li>\n<\/ul>\n<p>So, use the above mentioned actionable SEO tips to achieve uncompromising success.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Whether it is about improving the overall customer experience, or enhancing the performance of a website, SEO is the best option for small business. However, it doesn\u2019t have to be complicated. Here are a few SEO tips to follow: Set up a Google My Business account This is the most vital element for any website. [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":863,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[2],"tags":[],"_links":{"self":[{"href":"https:\/\/www.cartoozo.com\/blog\/wp-json\/wp\/v2\/posts\/862"}],"collection":[{"href":"https:\/\/www.cartoozo.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.cartoozo.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.cartoozo.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.cartoozo.com\/blog\/wp-json\/wp\/v2\/comments?post=862"}],"version-history":[{"count":1,"href":"https:\/\/www.cartoozo.com\/blog\/wp-json\/wp\/v2\/posts\/862\/revisions"}],"predecessor-version":[{"id":864,"href":"https:\/\/www.cartoozo.com\/blog\/wp-json\/wp\/v2\/posts\/862\/revisions\/864"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.cartoozo.com\/blog\/wp-json\/wp\/v2\/media\/863"}],"wp:attachment":[{"href":"https:\/\/www.cartoozo.com\/blog\/wp-json\/wp\/v2\/media?parent=862"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.cartoozo.com\/blog\/wp-json\/wp\/v2\/categories?post=862"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.cartoozo.com\/blog\/wp-json\/wp\/v2\/tags?post=862"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}