{"id":829,"date":"2017-03-29T08:51:05","date_gmt":"2017-03-29T08:51:05","guid":{"rendered":"http:\/\/www.cartoozo.com\/blog\/?p=829"},"modified":"2017-03-20T08:52:56","modified_gmt":"2017-03-20T08:52:56","slug":"new-seo-trends-to-follow-and-embrace","status":"publish","type":"post","link":"https:\/\/www.cartoozo.com\/blog\/new-seo-trends-to-follow-and-embrace\/","title":{"rendered":"New SEO Trends to Follow and Embrace"},"content":{"rendered":"<p>SEO techniques are changing rapidly. That is why, businesses need to keep an eye on these updates and embrace the latest search engine optimisation tools\/techniques to improve visibility.<\/p>\n<p>Here are a few SEO trends to improve your brand\u2019s visibility:<\/p>\n<p><b>Focus on RankBrain<\/b><b><i><\/i><\/b><\/p>\n<p>Everybody is talking about RankBrain these days; however, the question arises, what is it? In a nutshell, RankBrain is a machine-learning artificial intelligence system that helps Google to process its search results.<\/p>\n<p>&#8220;Google considers the signal from RankBrain as the third most important ranking factor&#8221;.<i><\/i><\/p>\n<p>So, how to incorporate RankBrain in SEO strategies? The answer is simple:<i><\/i><\/p>\n<ul>\n<li>Use Google AdWords Keyword Planner.<\/li>\n<li>Study and implement &#8220;Searches related to&#8221; in your SEO strategy. (You can find it at the bottom of the search result pages.)<\/li>\n<li>Never stuff keywords to gain rankings.<\/li>\n<li>Write helpful, informative and quality content.<\/li>\n<\/ul>\n<p>Advantages of using RankBrain:<\/p>\n<ul>\n<li>Save the precious time of end users.<\/li>\n<li>Provide them with appropriate (relevant) answers.<\/li>\n<li>Improve website\u2019s performance.<\/li>\n<li>Improve conversion rates.<\/li>\n<li>Enhance productivity.<\/li>\n<\/ul>\n<p><b>Accelerated Mobile Pages <\/b><b><\/b><\/p>\n<p>Accelerated Mobile Pages (AMP) are an open source protocol that helps to create fast loading pages for mobile device. Simple structural changes can make your web page fast.<\/p>\n<p>Step to implement AMP in WordPress?<\/p>\n<ul>\n<li>Install the official WordPress plugin.<\/li>\n<li>Follow the complete validation process.<\/li>\n<li>Get Schema Markup to validate.<\/li>\n<li>Track your AMP with Analytics (For more technical details, visit: <a href=\"http:\/\/searchengineland.com\/get-started-accelerated-mobile-pages-amp-240688\" target=\"_blank\" rel=\"nofollow\">http:\/\/searchengineland.com\/get-started-accelerated-mobile-pages-amp-240688<\/a>)<\/li>\n<\/ul>\n<p>Advantages of Accelerated Mobile Pages (AMP):<\/p>\n<ul>\n<li>Improved search engine rankings<\/li>\n<li>Improved web prominence<\/li>\n<li>Great performance of mobile web<\/li>\n<li>Enhanced user\u2019s experience<\/li>\n<\/ul>\n<p><b>Concept of HTTP vs. HTTPS<\/b><b><\/b><\/p>\n<p>According to sources, Google has officially announced that switching your website over to HTTPS will give you a minor ranking boost. First, let\u2019s discover what are these:<\/p>\n<ul>\n<li>HTTP &#8211; Hypertext Transfer Protocol (http) is a system for transmitting and receiving information across the Internet.<\/li>\n<li>HTTPS &#8211; HTTPS, or \u201csecure http\u201d, was developed to allow authorisation and secured transactions.<\/li>\n<\/ul>\n<p>This simply means, Google wants to make your website and its properties safe, secure and trustworthy for users. So, switch your website to HTTPS for better yields.<\/p>\n<p>Advantages of using HTTPS:<\/p>\n<ul>\n<li>Increased search engine rankings.<\/li>\n<li>Secured data transfer.<\/li>\n<li>Security and Privacy.<\/li>\n<\/ul>\n<p><b>Use of LinkedIn<\/b><b><\/b><\/p>\n<p>Today, LinkedIn is the best platform for businesses and has over 450 million users.\u00a0 This platform is specifically designed for professionals to share their ideas and get connected.<\/p>\n<p>If you want more business exposure, use it and see the difference. For better results, you can choose LinkedIn ads.<\/p>\n<p><b>Focus on Conversion Rates <\/b><b><\/b><\/p>\n<p>According to Wikipedia, in internet marketing, conversion optimisation, or conversion rate optimisation (CRO) is a system for increasing the percentage of visitors to a website that convert into customers. Today, it is quite important for business owners to concentrate on conversion rates.<\/p>\n<p>Conversion rates can be improved by:<\/p>\n<ul>\n<li>Improving the performance of a website or a blog.<\/li>\n<li>Eliminating its errors.<\/li>\n<li>Using appropriate call-to-actions.<\/li>\n<li>Analysing consumer\u2019s buying behaviour.<\/li>\n<\/ul>\n<p>&#8220;To know your Conversion Rate, divide the total number of conversions by the number of visitors to your site&#8221;.<\/p>\n<p>Advantages of using <a href=\"http:\/\/www.cartoozo.com\/blog\/advantages-of-conversion-rate-optimisation\/\">conversion rate optimisation<\/a> (CRO):<\/p>\n<ul>\n<li>Improved ranking, traffic and ROI.<\/li>\n<li>Improved brand image\/perception.<\/li>\n<li>Better competitive edge<\/li>\n<li>Make loyal customers.<\/li>\n<li>Lower customer acquisition cost.<\/li>\n<\/ul>\n<p>Every cloud has a silver lining! <i><\/i><\/p>\n<p>Of course, it is not easy to keep up and follow these trends; however, you need to make a robust marketing plan to achieve your goals.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>SEO techniques are changing rapidly. That is why, businesses need to keep an eye on these updates and embrace the latest search engine optimisation tools\/techniques to improve visibility. Here are a few SEO trends to improve your brand\u2019s visibility: Focus on RankBrain Everybody is talking about RankBrain these days; however, the question arises, what is [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":830,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[2],"tags":[],"_links":{"self":[{"href":"https:\/\/www.cartoozo.com\/blog\/wp-json\/wp\/v2\/posts\/829"}],"collection":[{"href":"https:\/\/www.cartoozo.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.cartoozo.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.cartoozo.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.cartoozo.com\/blog\/wp-json\/wp\/v2\/comments?post=829"}],"version-history":[{"count":1,"href":"https:\/\/www.cartoozo.com\/blog\/wp-json\/wp\/v2\/posts\/829\/revisions"}],"predecessor-version":[{"id":831,"href":"https:\/\/www.cartoozo.com\/blog\/wp-json\/wp\/v2\/posts\/829\/revisions\/831"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.cartoozo.com\/blog\/wp-json\/wp\/v2\/media\/830"}],"wp:attachment":[{"href":"https:\/\/www.cartoozo.com\/blog\/wp-json\/wp\/v2\/media?parent=829"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.cartoozo.com\/blog\/wp-json\/wp\/v2\/categories?post=829"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.cartoozo.com\/blog\/wp-json\/wp\/v2\/tags?post=829"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}