{"id":802,"date":"2017-03-20T07:52:21","date_gmt":"2017-03-20T07:52:21","guid":{"rendered":"http:\/\/www.cartoozo.com\/blog\/?p=802"},"modified":"2017-03-20T07:52:21","modified_gmt":"2017-03-20T07:52:21","slug":"absolute-ways-to-enhance-conversion-rate","status":"publish","type":"post","link":"https:\/\/www.cartoozo.com\/blog\/absolute-ways-to-enhance-conversion-rate\/","title":{"rendered":"Absolute Ways to Enhance Conversion Rate"},"content":{"rendered":"<p>For online businesses, conversion rates are extremely important. That is why, global businesses are under a lot of pressure to ensure that their online businesses achieve highest conversion rates. Of course, they need a lot of tools and techniques to improve their conversion rates.<\/p>\n<p>Here are a few valuable <a href=\"http:\/\/www.cartoozo.com\/blog\/a-few-extraordinary-tips-to-improve-the-conversion-rate-of-your-website\/\">techniques to increase conversion rate<\/a>:<\/p>\n<p><b>A\/B testing<\/b><b><\/b><\/p>\n<p>According to Optimizely, A\/B testing (also known as split testing or bucket testing) is a comprehensive method of comparing two versions of a web page or application against each other to determine which one performs better.<\/p>\n<p>It is important to conduct A\/B testing. In fact, A\/B testing is all about making a website user friendly.<\/p>\n<p>Process of A\/B Testing:<\/p>\n<ul>\n<li>Data Collection<\/li>\n<li>Identification of goals<\/li>\n<li>Hypothesis generation<\/li>\n<li>Variation creation<\/li>\n<li>\u00a0Run experiments<\/li>\n<li>Analysis of results<\/li>\n<\/ul>\n<p>Benefits of A\/B Testing:<\/p>\n<ul>\n<li>Improved Content Engagement\/user interaction<\/li>\n<li>Reduced Bounce Rates<\/li>\n<li>Better Customer Engagement<\/li>\n<li>Increased Conversion Rates<\/li>\n<li>Ease of Analysis<\/li>\n<li>Increased Sales and ROI<\/li>\n<li>Reduced Future Risk<\/li>\n<li>Reduced Cart Abandonment<\/li>\n<\/ul>\n<p><b>Valuable content <\/b><b><i><\/i><\/b><\/p>\n<p>High quality content enhances a website\u2019s credibility. So, create useful content that can bridge the gap between company and customers.<\/p>\n<p>A Few points to consider:<i><\/i><\/p>\n<ul>\n<li>Create a simple and intuitive website.<\/li>\n<li>Create specific content.<\/li>\n<li>Provide detailed explanations.<\/li>\n<li>Use real pictures of people.<\/li>\n<li>Always provide complete contact information.<\/li>\n<li>Include testimonials.<\/li>\n<\/ul>\n<p><b>Facts:<\/b><b><i><\/i><\/b><\/p>\n<ul>\n<li>More than 20% of businesses have reported that they do not have an effective strategy for landing page testing.<\/li>\n<li>According to KISSmetrics,\u00a0 one second delay in page response time can result in 7 percent reduction in conversions.<\/li>\n<li>According to MarketingSherpa, about 75% of businesses have problem in finding suitable expertise for optimising their landing page copy.<\/li>\n<\/ul>\n<p><b>Minimise design friction <\/b><b><i><\/i><\/b><\/p>\n<p>Create simple, intuitive and easily navigable website with various value added features, such as breadcrumbs, sitemaps, colourful buttons, etc.<\/p>\n<p>A few points to consider:<i><\/i><\/p>\n<ul>\n<li>Keep the form simple having minimum fields.<\/li>\n<li>Improve the speed of your website.<\/li>\n<li>Avoid\u00a0 unnecessary details.<\/li>\n<li>Use simple and easy to see fonts.<\/li>\n<li>Always include contact form.<\/li>\n<li>Create XML sitemap.<\/li>\n<li>Include breadcrumbs.<\/li>\n<\/ul>\n<p><b>Provide proofs <\/b><\/p>\n<p>This is yet another cherry on the cake. All you need to do is to provide comprehensive case studies to reflect your work and methodology.<\/p>\n<p>People will feel good and want to do business with you. In fact, this is a great way to gain trust and confidence of users.<\/p>\n<p>A few points to consider:<i><\/i><\/p>\n<ul>\n<li>Develop E-books and whitepapers so that users can read and share.<\/li>\n<li>Write detailed case studies and ask for testimonials from satisfied customers.<\/li>\n<li>Write blogs to make people understand\u00a0 features of your products and services.<\/li>\n<\/ul>\n<p>Bonus Tips:<\/p>\n<ul>\n<li>Simplify checkout process.<\/li>\n<li>Guide your customers through valuable product descriptions and crisp images.<\/li>\n<li>Always display prices and total shipping cost as well as delivery options.<\/li>\n<li>Implement security certificates on your website.<\/li>\n<li>Provide customer support.<\/li>\n<li>Add a resources section to your websites having guides, tutorials, videos, and &#8220;how to&#8221; articles.<\/li>\n<li>Write clear headings and use simple, easy-to-read fonts.<\/li>\n<li>Use colour psychology.<\/li>\n<li>Optimise your website.<\/li>\n<li>Use better combination of text and images.<\/li>\n<\/ul>\n<p>Using the above mentioned techniques with various tweaks provide better experiences to your users, and eventually improve the overall conversion rates.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>For online businesses, conversion rates are extremely important. That is why, global businesses are under a lot of pressure to ensure that their online businesses achieve highest conversion rates. Of course, they need a lot of tools and techniques to improve their conversion rates. Here are a few valuable techniques to increase conversion rate: A\/B [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":803,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[2],"tags":[],"_links":{"self":[{"href":"https:\/\/www.cartoozo.com\/blog\/wp-json\/wp\/v2\/posts\/802"}],"collection":[{"href":"https:\/\/www.cartoozo.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.cartoozo.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.cartoozo.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.cartoozo.com\/blog\/wp-json\/wp\/v2\/comments?post=802"}],"version-history":[{"count":1,"href":"https:\/\/www.cartoozo.com\/blog\/wp-json\/wp\/v2\/posts\/802\/revisions"}],"predecessor-version":[{"id":804,"href":"https:\/\/www.cartoozo.com\/blog\/wp-json\/wp\/v2\/posts\/802\/revisions\/804"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.cartoozo.com\/blog\/wp-json\/wp\/v2\/media\/803"}],"wp:attachment":[{"href":"https:\/\/www.cartoozo.com\/blog\/wp-json\/wp\/v2\/media?parent=802"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.cartoozo.com\/blog\/wp-json\/wp\/v2\/categories?post=802"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.cartoozo.com\/blog\/wp-json\/wp\/v2\/tags?post=802"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}