{"id":783,"date":"2017-02-23T21:24:20","date_gmt":"2017-02-23T21:24:20","guid":{"rendered":"http:\/\/www.cartoozo.com\/blog\/?p=783"},"modified":"2017-02-16T21:25:53","modified_gmt":"2017-02-16T21:25:53","slug":"reasons-behind-websites-poor-performance","status":"publish","type":"post","link":"https:\/\/www.cartoozo.com\/blog\/reasons-behind-websites-poor-performance\/","title":{"rendered":"Reasons behind Websites\u2019 Poor Performance"},"content":{"rendered":"<p>Business owners hire the best web designers, developers and optimisers; however, only a few websites rank high and achieve success in their paradigm. The reason could be anything right from an outdated design to wrong selection of keywords.<\/p>\n<p>Here are a few reasons why websites fail to perform:<\/p>\n<p><b>Outdated web design <\/b><\/p>\n<p>This is one of the important reasons.\u00a0 So, design your website according to your industry.<\/p>\n<p>A few guidelines to create an effective web design:<\/p>\n<ul>\n<li>Create simple but beautiful designs.<\/li>\n<li>Keep navigation simple.<\/li>\n<li>\u00a0Use contrasting colours.<\/li>\n<li>Make your website responsive.<\/li>\n<li>Always develop a multi-browser website.<\/li>\n<li>Keep your website error-free.<\/li>\n<li>Keep your design consistent throughout the site.<\/li>\n<\/ul>\n<p><b>Incomprehensible content <\/b><\/p>\n<p>Web design is not only about colours, patterns and graphics; it is also about font size, background colour, etc. In other words, content should be readable and scanable.<\/p>\n<p>A few guidelines to create effective content format:<\/p>\n<ul>\n<li>Choose the right font size.<\/li>\n<li>Stick to contrasting colour combinations.<\/li>\n<li>Use &#8220;sans serif&#8221; fonts for the best results.<\/li>\n<\/ul>\n<p><b>Outdated plugins <\/b><\/p>\n<p>Old, heavy plugins and add-ons make a website slow. So, remove such plugins and add-ons, if any,\u00a0 to make your website fast. (Plugins are tools used to extend the functionality of a platform.)<\/p>\n<p>Nothing frustrates user more than a slow load speed.<\/p>\n<ul>\n<li>47% of consumers expect a web page to load in two seconds or less.<\/li>\n<li>40% abandon a website that takes more than three seconds to load.<\/li>\n<\/ul>\n<p>A few guidelines to make your site fast:<\/p>\n<ul>\n<li>Use HTML5 for all of your videos and animations.<\/li>\n<li>Install new plugins.<\/li>\n<\/ul>\n<p><b>Unclear navigation structure<\/b><\/p>\n<p>Poor navigation structure forces users to leave a website. Therefore, keep your site\u2019s navigation structure simple, logical and readable.<\/p>\n<p>Tips:<\/p>\n<ul>\n<li>Organise\u00a0 information.<\/li>\n<li>Uncover potential spots and remove dead pages.<\/li>\n<li>Update your sitemap and navigation structure.<\/li>\n<\/ul>\n<p><b>Your site lacks personality\u00a0 <\/b><\/p>\n<p>As a brand, your website should reflect its image, personality and look like a leader. Your website should improve the overall learning experience as well as knowledge of your users.<\/p>\n<p>Tips:<\/p>\n<ul>\n<li>Remember, your site should support your business objectives.<\/li>\n<li>It must have business logos, icons, slogans, etc, so that it can support your business.<\/li>\n<\/ul>\n<p><b>No Call-to-action <\/b><\/p>\n<p>According to a study, 80% of small B2B business websites lack a call-to-action. This not only confuses a user, but also lowers the <a href=\"http:\/\/www.cartoozo.com\/blog\/conversion-rate-optimisation-improves-bottomline\/\">overall conversion rate<\/a> of a website.\u00a0 So, always guide users to take action through proper call-to-actions.<\/p>\n<p>Tips:<\/p>\n<ul>\n<li>Use CTAs appropriately across the website.<\/li>\n<li>Be direct and conversational.<\/li>\n<\/ul>\n<p>Bonus tips:<\/p>\n<ul>\n<li>Use intuitive web designs.<\/li>\n<li>Highlight your company\u2019s uniqueness and strengths.<\/li>\n<li>Use compelling templates.<\/li>\n<\/ul>\n<p>By addressing these important issues,\u00a0 you can easily enhance website\u2019s performance.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Business owners hire the best web designers, developers and optimisers; however, only a few websites rank high and achieve success in their paradigm. The reason could be anything right from an outdated design to wrong selection of keywords. Here are a few reasons why websites fail to perform: Outdated web design This is one of [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":784,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[2],"tags":[],"_links":{"self":[{"href":"https:\/\/www.cartoozo.com\/blog\/wp-json\/wp\/v2\/posts\/783"}],"collection":[{"href":"https:\/\/www.cartoozo.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.cartoozo.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.cartoozo.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.cartoozo.com\/blog\/wp-json\/wp\/v2\/comments?post=783"}],"version-history":[{"count":1,"href":"https:\/\/www.cartoozo.com\/blog\/wp-json\/wp\/v2\/posts\/783\/revisions"}],"predecessor-version":[{"id":785,"href":"https:\/\/www.cartoozo.com\/blog\/wp-json\/wp\/v2\/posts\/783\/revisions\/785"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.cartoozo.com\/blog\/wp-json\/wp\/v2\/media\/784"}],"wp:attachment":[{"href":"https:\/\/www.cartoozo.com\/blog\/wp-json\/wp\/v2\/media?parent=783"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.cartoozo.com\/blog\/wp-json\/wp\/v2\/categories?post=783"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.cartoozo.com\/blog\/wp-json\/wp\/v2\/tags?post=783"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}