{"id":780,"date":"2017-02-22T21:22:37","date_gmt":"2017-02-22T21:22:37","guid":{"rendered":"http:\/\/www.cartoozo.com\/blog\/?p=780"},"modified":"2017-02-16T21:24:04","modified_gmt":"2017-02-16T21:24:04","slug":"prolific-methods-to-reduce-bounce-rate-of-a-website","status":"publish","type":"post","link":"https:\/\/www.cartoozo.com\/blog\/prolific-methods-to-reduce-bounce-rate-of-a-website\/","title":{"rendered":"Prolific Methods To Reduce Bounce Rate Of A Website"},"content":{"rendered":"<p>Ideally a website should have high conversion rate, high page load speed, and <a href=\"http:\/\/www.cartoozo.com\/blog\/improve-your-bounce-rate\/\">low bounce rate<\/a>. It should be fully functional and error-free.\u00a0 The question remains &#8211; can it be achieved?<\/p>\n<p>Yes, all you need to do is to focus on bounce rate.<\/p>\n<p>&#8220;Slow website loading speed may impact your search rankings as well as increase bounce rate&#8221;.<\/p>\n<p>According to Google, Bounce Rate is the percentage of single-page sessions (i.e. sessions in which the person left your site from the entrance page without interacting with the page).<\/p>\n<p>Here are a few methods to reduce bounce rate of a website:<\/p>\n<p><b>Create specific landing pages<\/b><\/p>\n<p>Reduce the bounce rate by offering the most suitable answer to user\u2019s query.\u00a0 Write specific and relevant content. This will improve your site\u2019s overall traffic.<\/p>\n<p>For example, if a visitor is looking for information on aviation engineering in Boston and your landing is all about aviation engineering, user may bounce.<\/p>\n<p>Tips:<\/p>\n<ul>\n<li>Provide specific set of information with relevant examples.<\/li>\n<li>Provide digestible and scanable content.<\/li>\n<li>Keep your site\u2019s navigation as easy as possible.<\/li>\n<li>Use keywords wisely.<\/li>\n<li>Provide sufficient images and videos for better explanation.<\/li>\n<li>Keep the website theme the same across your website.<\/li>\n<li>Use suitable call-to-action where ever possible.<\/li>\n<\/ul>\n<p>&#8220;47% of websites have a clear call-to-action button that takes users 3 seconds or less to see&#8221;.<\/p>\n<p><b>Focus on formatting <\/b><\/p>\n<p>Format your content properly to improve users\u2019 experience. Poorly written content full of mistakes and errors may deter users.<\/p>\n<p>In fact, you need to focus on:<\/p>\n<ul>\n<li>white spaces<\/li>\n<li>utilisation of sidebars<\/li>\n<li>bullets and numbers<\/li>\n<li>poor navigation<\/li>\n<li>internal links<\/li>\n<li>headings and sub-headings<\/li>\n<li>poor website design<\/li>\n<li>clutter<\/li>\n<li>font size and images<\/li>\n<li>background colour, etc.<\/li>\n<\/ul>\n<p>Tips:<\/p>\n<ul>\n<li>Use bullet points and keep your content well formatted.<\/li>\n<li>Use easy-to-load audio and video content.<\/li>\n<li>Include links on sidebars.<\/li>\n<li>Use A\/B split testing.<\/li>\n<li>Use &#8220;visual website optimizer&#8221; to test different versions of your landing pages.<\/li>\n<\/ul>\n<p><b>Never annoy users <\/b><\/p>\n<p>Most people use pop-ups, banner ads, blinking text, bold content across the site, which irritate users and eventually force them to leave.\u00a0 So, focus on improving their experience rather getting them out.<\/p>\n<p>&#8220;70% of users said they found irrelevant pop-ups to be annoying&#8221;.<\/p>\n<p>Tips:<\/p>\n<ul>\n<li>Never use banner ads.<\/li>\n<li>Keep fewer pop-ups .<\/li>\n<\/ul>\n<p><b>Create compelling stories <\/b><\/p>\n<p>Most marketers achieve success because they have the ability to create better and emotional stories around their products and services. If you want to grab the eyeballs, create engaging stories.<\/p>\n<p>Tips:<\/p>\n<ul>\n<li>Understand your targeted audiences.<\/li>\n<li>Keep your stories fresh and original.<\/li>\n<li>Write great blog posts. (According to HubSpot, businesses that update their blogs with fresh content regularly generates 126% more leads.)<\/li>\n<li>90% of content marketers say that custom content has a positive impact on audience attitudes and reduces bounce rate.<\/li>\n<\/ul>\n<p>So, use these methods to reduce bounce rate of your website.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Ideally a website should have high conversion rate, high page load speed, and low bounce rate. It should be fully functional and error-free.\u00a0 The question remains &#8211; can it be achieved? Yes, all you need to do is to focus on bounce rate. &#8220;Slow website loading speed may impact your search rankings as well as [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":781,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[2],"tags":[],"_links":{"self":[{"href":"https:\/\/www.cartoozo.com\/blog\/wp-json\/wp\/v2\/posts\/780"}],"collection":[{"href":"https:\/\/www.cartoozo.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.cartoozo.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.cartoozo.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.cartoozo.com\/blog\/wp-json\/wp\/v2\/comments?post=780"}],"version-history":[{"count":1,"href":"https:\/\/www.cartoozo.com\/blog\/wp-json\/wp\/v2\/posts\/780\/revisions"}],"predecessor-version":[{"id":782,"href":"https:\/\/www.cartoozo.com\/blog\/wp-json\/wp\/v2\/posts\/780\/revisions\/782"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.cartoozo.com\/blog\/wp-json\/wp\/v2\/media\/781"}],"wp:attachment":[{"href":"https:\/\/www.cartoozo.com\/blog\/wp-json\/wp\/v2\/media?parent=780"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.cartoozo.com\/blog\/wp-json\/wp\/v2\/categories?post=780"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.cartoozo.com\/blog\/wp-json\/wp\/v2\/tags?post=780"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}