{"id":743,"date":"2017-02-05T12:06:47","date_gmt":"2017-02-05T12:06:47","guid":{"rendered":"http:\/\/www.cartoozo.com\/blog\/?p=743"},"modified":"2017-01-30T12:08:58","modified_gmt":"2017-01-30T12:08:58","slug":"smart-and-effective-facebook-marketing-strategies","status":"publish","type":"post","link":"https:\/\/www.cartoozo.com\/blog\/smart-and-effective-facebook-marketing-strategies\/","title":{"rendered":"Smart and Effective Facebook Marketing Strategies"},"content":{"rendered":"<p>Businesses include Facebook in their online marketing strategies. However, creating a strategy is difficult due to its various features. Hence, you should understand its features before devising your marketing strategies to achieve your objectives.<\/p>\n<p>Here are a few <a href=\"http:\/\/www.cartoozo.com\/facebook-marketing.html\">Facebook marketing<\/a> strategies:<\/p>\n<p><b>Use tags to extend your reach <\/b><\/p>\n<p><b>\u00a0<\/b>An incredible way to put your post forward is to tag others in your Facebook Post. This is ideal for cross promotion.<\/p>\n<p>This strategy will not only increase your reach, but also put you in the middle of marketing.<\/p>\n<p><b>Take advantage of ongoing Trends<\/b><\/p>\n<p><b>\u00a0<\/b>Trending topics are a great way to connect with people. In fact, this is the best way to engage people and start conversations.<\/p>\n<p>This tip is helpful, if you have an event to promote.<\/p>\n<p><b>\u00a0Include Branded Hashtags<\/b><\/p>\n<p><b>\u00a0<\/b>Hashtags play a vital role in driving traffic. If used carefully,\u00a0 these can help you to measure the reach and overall success of your marketing campaign.<\/p>\n<p>However, use these according to your objectives. Remember, too much branded hashtags may lower the rate of engagement.<\/p>\n<p><b>Focus on Stories and Promotions<\/b><\/p>\n<p><b>\u00a0<\/b>Facebook is a powerful marketing tool, but don\u2019t use it only for marketing. It is a known fact that users like inspirational stories\/ideas rather than promotional posts. A good content strategy strikes a balance between promotional and non-promotional post (content).<\/p>\n<p>Tips:<\/p>\n<ul>\n<li>Create motivational stories.<\/li>\n<li>Never promote your products or services directly.<\/li>\n<li>Create educational and entertaining posts.<\/li>\n<li>Attract customers and start conversation.<\/li>\n<li>Write high quality content.<\/li>\n<li>Develop content that fulfils your objectives.<\/li>\n<li>Monitor your posts and their performance.<\/li>\n<\/ul>\n<p><b>\u00a0Use less word<span style=\"text-decoration: line-through;\">s<\/span> <\/b><\/p>\n<p>According to studies, Facebook posts between 0-50 characters receive the most engagement. Hence, post crisp and precise content.\u00a0\u00a0 You should also include images, videos and infographics. (Images account for 87% of the content shared on Facebook.)<\/p>\n<p>Tips:<\/p>\n<ul>\n<li>Never include unnecessary details.<\/li>\n<li>Ignore long-form content.<\/li>\n<li>Write valuable posts.<\/li>\n<li>Provide links if you have more content to display.<\/li>\n<li>Display user-generated content.<\/li>\n<\/ul>\n<p><b>Use Clear Calls-to-Action<\/b><\/p>\n<p>Make sure your call-to-action aligns with your content. Also make sure that your call-to-actions stand out and compel users to take actions.<\/p>\n<p>Tips:<\/p>\n<ul>\n<li>Use call-to-actions on articles, blog posts and images.<\/li>\n<li>Include the word &#8220;share&#8221; to maximise the reach of your post.<\/li>\n<\/ul>\n<p><b>Use original photos <\/b><\/p>\n<p>Use high quality and original photos because they\u00a0 convey messages clearly. Facebook posts that have original photos look more organic and personalised.<\/p>\n<p><b>\u00a0<\/b>Tips:<\/p>\n<ul>\n<li>Use exclusive photos.<\/li>\n<li>Create compelling stories and embed photos in them.<\/li>\n<li>Create posts according to the interest of targeted audiences.<\/li>\n<li>Use Facebook Audience Insights to know about your users.<\/li>\n<\/ul>\n<p><b>Bonus tips:<\/b><\/p>\n<ul>\n<li>Use Facebook management tools.<\/li>\n<li>Monitor and track yours and others\u2019 social activity.<\/li>\n<li>Create a strategic content calendar.<\/li>\n<\/ul>\n<p>All these techniques will improve your Facebook engagement and establish your brand.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Businesses include Facebook in their online marketing strategies. However, creating a strategy is difficult due to its various features. Hence, you should understand its features before devising your marketing strategies to achieve your objectives. Here are a few Facebook marketing strategies: Use tags to extend your reach \u00a0An incredible way to put your post forward [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":744,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[2],"tags":[],"_links":{"self":[{"href":"https:\/\/www.cartoozo.com\/blog\/wp-json\/wp\/v2\/posts\/743"}],"collection":[{"href":"https:\/\/www.cartoozo.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.cartoozo.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.cartoozo.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.cartoozo.com\/blog\/wp-json\/wp\/v2\/comments?post=743"}],"version-history":[{"count":1,"href":"https:\/\/www.cartoozo.com\/blog\/wp-json\/wp\/v2\/posts\/743\/revisions"}],"predecessor-version":[{"id":745,"href":"https:\/\/www.cartoozo.com\/blog\/wp-json\/wp\/v2\/posts\/743\/revisions\/745"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.cartoozo.com\/blog\/wp-json\/wp\/v2\/media\/744"}],"wp:attachment":[{"href":"https:\/\/www.cartoozo.com\/blog\/wp-json\/wp\/v2\/media?parent=743"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.cartoozo.com\/blog\/wp-json\/wp\/v2\/categories?post=743"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.cartoozo.com\/blog\/wp-json\/wp\/v2\/tags?post=743"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}