{"id":725,"date":"2017-01-30T11:55:32","date_gmt":"2017-01-30T11:55:32","guid":{"rendered":"http:\/\/www.cartoozo.com\/blog\/?p=725"},"modified":"2017-01-30T11:55:32","modified_gmt":"2017-01-30T11:55:32","slug":"effective-tools-to-improve-seo-campaigns","status":"publish","type":"post","link":"https:\/\/www.cartoozo.com\/blog\/effective-tools-to-improve-seo-campaigns\/","title":{"rendered":"Effective Tools to Improve SEO Campaigns"},"content":{"rendered":"<p>SEO has become an invaluable and holistic tool to drive growth. It is effective, flexible, productive and profitable for all sorts of businesses. However,\u00a0 to identify and use effective tools is tricky.<\/p>\n<p>SEO helps to achieve leads and customers. According to certain online studies, SEO leads has a 14.6% close rate ,while traditional efforts such as print advertising and direct mail, has a close rate of 1.7% only.<\/p>\n<p>With the help of certain tools and techniques, you can help your business to grow seamlessly:<\/p>\n<p><b>Ahrefs \u2013 Keyword research<\/b><\/p>\n<p>&#8220;Keyword research is the basic building block for any SEO campaign&#8221;.<\/p>\n<p>If you want to achieve success, choose the most suitable keywords for your campaign. Ahrefs\u2019s Keyword research tool is wonderful to identify the best keyword.<\/p>\n<p>This tool provides valuable insights (such as Monthly search volume, Top countries where the keyword is searched, Cost per click, Number of search results, Traffic share per domain, and much more.<\/p>\n<p>In addition, this tool provides snapshots of the SERPs for your chosen search terms to improve your overall understanding.<\/p>\n<p><b>\u00a0SEMrush \u2013 Competitor analysis<\/b><\/p>\n<p><b>\u00a0<\/b>Competitor\u2019s analysis is vital for marketing.\u00a0 It gives you a chance to get an in-depth understanding of your competitors. It enables you to choose\u00a0 right keywords for your SEO as well as PPC campaigns.<\/p>\n<p>Use SEMrush\u2019s <a href=\"http:\/\/www.cartoozo.com\/blog\/competitive-seo-analysis-is-a-real-jewel\/\">Competitor analysis<\/a> tool to receive real time updates and exact figures of millions of domains.\u00a0 Use it to study display and video advertising analytics, channel wise expenditure strategy, backlinks, traffic sources and much more.<\/p>\n<p><b>Brandwatch \u2013 Social media monitoring<\/b><\/p>\n<p><b>\u00a0<\/b>Use this tool to get insights into any topic. This tool makes it easier to gather customer feedback and uncover trends.<\/p>\n<p>You must use it to:<\/p>\n<ul>\n<li>Identify social media trends<\/li>\n<li>Identify potential crisis<\/li>\n<li>Take smart social decisions<\/li>\n<li>Stay ahead of your competitors<\/li>\n<li>Study data<\/li>\n<li>Chart and map your data<\/li>\n<li>Identify popular topics<\/li>\n<li>Determine the rate of engagement<\/li>\n<li>Analyse author\u2019s demographics<\/li>\n<\/ul>\n<p>You should also use it to analyse your brand\u2019s reach and visibility.<\/p>\n<p><b>Outbrain \u2013 Amplify<\/b><\/p>\n<p>&#8220;Outbrain Amplify drives success for businesses of all sizes&#8221;.<\/p>\n<p><b>\u00a0<\/b>If you want to\u00a0 achieve the maximum visibility of your content on the web, you must use Outbrain\u2019s Amplify. This tool helps businesses to publish their content on the top platforms. In fact, worldwide business leaders use this platform to increase their reach.<\/p>\n<p>So, use these strategic tools to ensure success.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>SEO has become an invaluable and holistic tool to drive growth. It is effective, flexible, productive and profitable for all sorts of businesses. However,\u00a0 to identify and use effective tools is tricky. SEO helps to achieve leads and customers. According to certain online studies, SEO leads has a 14.6% close rate ,while traditional efforts such [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":726,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[2],"tags":[],"_links":{"self":[{"href":"https:\/\/www.cartoozo.com\/blog\/wp-json\/wp\/v2\/posts\/725"}],"collection":[{"href":"https:\/\/www.cartoozo.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.cartoozo.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.cartoozo.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.cartoozo.com\/blog\/wp-json\/wp\/v2\/comments?post=725"}],"version-history":[{"count":1,"href":"https:\/\/www.cartoozo.com\/blog\/wp-json\/wp\/v2\/posts\/725\/revisions"}],"predecessor-version":[{"id":727,"href":"https:\/\/www.cartoozo.com\/blog\/wp-json\/wp\/v2\/posts\/725\/revisions\/727"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.cartoozo.com\/blog\/wp-json\/wp\/v2\/media\/726"}],"wp:attachment":[{"href":"https:\/\/www.cartoozo.com\/blog\/wp-json\/wp\/v2\/media?parent=725"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.cartoozo.com\/blog\/wp-json\/wp\/v2\/categories?post=725"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.cartoozo.com\/blog\/wp-json\/wp\/v2\/tags?post=725"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}