{"id":669,"date":"2016-12-12T09:17:08","date_gmt":"2016-12-12T09:17:08","guid":{"rendered":"http:\/\/www.cartoozo.com\/blog\/?p=669"},"modified":"2016-12-09T09:17:55","modified_gmt":"2016-12-09T09:17:55","slug":"use-advanced-analytics-tools-to-enhance-performance","status":"publish","type":"post","link":"https:\/\/www.cartoozo.com\/blog\/use-advanced-analytics-tools-to-enhance-performance\/","title":{"rendered":"Use Advanced Analytics Tools to Enhance Performance"},"content":{"rendered":"<p>Today, more and more businesses use internet marketing to enhance their customer base. However, due to lack of knowledge and skills most marketers fail to utilise analytics.<\/p>\n<p>Here are a <a href=\"http:\/\/www.cartoozo.com\/blog\/a-quick-guide-to-google-analytics\/\">few well-known analytics tools<\/a> that must be used:<\/p>\n<p>Facts:<\/p>\n<ul>\n<li>Most of the marketers believe that using analytics is the way to go for improved cost-effectiveness, transparency, and access to critical data.<\/li>\n<li>Measuring traffic and sales should be on the priority list when it comes to accessing analytics.<\/li>\n<li>Successful marketers use a combination of analytics platforms to convert browsers into buyers.<\/li>\n<\/ul>\n<p><b>Google analytics <\/b><\/p>\n<p>Google Analytics tool is easy to install and manage. It offers comprehensive information and actionable insights related to a website..<\/p>\n<p>Marketers can use it to analyse the performance of their sites and track visitors\u2019 information.<\/p>\n<p>Facts:<\/p>\n<ul>\n<li>It is easy to track bounce rate, time on page, and exits with the help of Google Analytics.<\/li>\n<li>It is easy to set goals for your website with the help of Google Analytics.<\/li>\n<li>Marketers can view audience and acquisition report to learn more about their websites\u2019 impact.<\/li>\n<\/ul>\n<p>Tips:<\/p>\n<ul>\n<li>Use Google Analytics to know about your top performing pages.<\/li>\n<li>Use goal funnel to check users\u2019 behaviour.<\/li>\n<\/ul>\n<p><b>Clicky<\/b><\/p>\n<p>Clicky is one of the most popular and easy-to-use analytics platforms that help you to monitor and analyse your site\u2019s real time traffic. Use it to extract complete details of your users.<\/p>\n<p>In addition, Clicky also helps you to see heat maps for visitor\u2019s sessions. One of the biggest advantages is that it offers Split-testing and A\/B Testing features also. It helps you to streamline promotional activities.<\/p>\n<p>Facts:<\/p>\n<ul>\n<li>Clicky is all about real-time data.<\/li>\n<li>It provides up-to-the-minute analytics.<\/li>\n<\/ul>\n<p><b>KISSmetrics<\/b><\/p>\n<p>It is another analytics platform that provides comprehensive real time details of a site. It offers great number of features that help you to identify your websites\u2019 strong and weak points.<\/p>\n<p>Its innovative and intuitive interface allows you to fine-tune your website. Use it to\u00a0 improve your website\u2019 conversion rates. No doubt, it\u2019s a simple tool to use.<\/p>\n<p>Facts:<\/p>\n<p>KISSmetrics helps marketers to increase conversions and improve business growth.<\/p>\n<p><b>Chartbeat <\/b><\/p>\n<p>This is one of the best platforms to measure performance of websites and blogs. It provides actionable insights into the business. It is all about knowing your audiences.<\/p>\n<p>It gives you real-time data so that you can adjust your marketing strategies. It is quite helpful to analyse the growing trend amongst visitors. It is easy-to-use with great interface.<\/p>\n<p><b>Mint<\/b><\/p>\n<p>It is a renowned server-based web analytics tool. It is used for tracking traffic trends, HTTP referrers, and search trends. Marketers can track total number of visits, searches, pages, and repeat visitors, too.<\/p>\n<p>No doubt, it is one of the most advanced analytics tool that can improve business strategies. Its interface is attractive, robust and useful. This tool has several features to use.<\/p>\n<p><b>Conclusion <\/b><\/p>\n<p>To receive detailed qualitative as well as quantitative information of your website use any one the above mentioned analytics tools.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Today, more and more businesses use internet marketing to enhance their customer base. However, due to lack of knowledge and skills most marketers fail to utilise analytics. Here are a few well-known analytics tools that must be used: Facts: Most of the marketers believe that using analytics is the way to go for improved cost-effectiveness, [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":670,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[2],"tags":[],"_links":{"self":[{"href":"https:\/\/www.cartoozo.com\/blog\/wp-json\/wp\/v2\/posts\/669"}],"collection":[{"href":"https:\/\/www.cartoozo.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.cartoozo.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.cartoozo.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.cartoozo.com\/blog\/wp-json\/wp\/v2\/comments?post=669"}],"version-history":[{"count":1,"href":"https:\/\/www.cartoozo.com\/blog\/wp-json\/wp\/v2\/posts\/669\/revisions"}],"predecessor-version":[{"id":671,"href":"https:\/\/www.cartoozo.com\/blog\/wp-json\/wp\/v2\/posts\/669\/revisions\/671"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.cartoozo.com\/blog\/wp-json\/wp\/v2\/media\/670"}],"wp:attachment":[{"href":"https:\/\/www.cartoozo.com\/blog\/wp-json\/wp\/v2\/media?parent=669"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.cartoozo.com\/blog\/wp-json\/wp\/v2\/categories?post=669"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.cartoozo.com\/blog\/wp-json\/wp\/v2\/tags?post=669"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}