{"id":656,"date":"2016-12-08T11:57:44","date_gmt":"2016-12-08T11:57:44","guid":{"rendered":"http:\/\/www.cartoozo.com\/blog\/?p=656"},"modified":"2016-12-02T11:58:44","modified_gmt":"2016-12-02T11:58:44","slug":"use-linkedin-and-stay-in-competition","status":"publish","type":"post","link":"https:\/\/www.cartoozo.com\/blog\/use-linkedin-and-stay-in-competition\/","title":{"rendered":"Use LinkedIn and Stay in Competition"},"content":{"rendered":"<p>LinkedIn is a network of professionals and industry leaders and they use it to promote their brands. Even B2C companies take advantage of this platform to target their audiences. Since LinkedIn&#8217;s audience and approach are different; it is important to use it carefully.<\/p>\n<p>Facts:<\/p>\n<ul>\n<li>LinkedIn works for B2B lead generation.<\/li>\n<li>Articles published on LinkedIn get positive results in Google.<\/li>\n<\/ul>\n<p><a href=\"http:\/\/www.cartoozo.com\/blog\/use-linkedin-the-worlds-largest-professional-network-for-business-promotion\/\">Marketers use LinkedIn<\/a> according to their varied business objectives. They often use it to:<\/p>\n<ul>\n<li>Convey their messages<\/li>\n<li>Establish their brand identity<\/li>\n<li>Create awareness\u00a0 about products or services<\/li>\n<li>Carve a niche<\/li>\n<li>Establish social connection with audiences<\/li>\n<li>Recruit people<\/li>\n<li>Generate lead and much more.<\/li>\n<\/ul>\n<p>However, according to some studies, LinkedIn is mostly used for branding. Big brands use it to empower their audiences.<\/p>\n<p>Statistics:<\/p>\n<ul>\n<li>According to LinkedIn, it has 107 million users in the USA alone.<\/li>\n<li>The average number of connections on LinkedIn is 930.<\/li>\n<li>71% of online marketers use visual assets in their social media marketing.<\/li>\n<\/ul>\n<p>It is clear that LinkedIn is a professional platform dedicated to professionals; hence, you should share<\/p>\n<ul>\n<li>Industry related articles<\/li>\n<li>Case studies<\/li>\n<li>Whitepapers<\/li>\n<li>Survey results<\/li>\n<li>Job opportunities<\/li>\n<li>Ongoing trends<\/li>\n<li>Press releases, etc.<\/li>\n<\/ul>\n<p>Tips:<\/p>\n<ul>\n<li>Use &#8220;Pulse&#8221; to promote your content and showcase your industry expertise.<\/li>\n<li>Share tips, opinions and thoughts to help your users.<\/li>\n<li>LinkedIn helps to enhance personal branding, so use it accordingly.<\/li>\n<\/ul>\n<p>Formula of success<\/p>\n<p>Publish your content regularly to attract more and more audiences.<\/p>\n<p>Facts:<\/p>\n<ul>\n<li>LinkedIn is responsible for more than 80% of a business\u2019s social media leads.<\/li>\n<li>LinkedIn is all about building a strong network.<\/li>\n<li>LinkedIn groups offer good networking opportunities.<\/li>\n<li>LinkedIn\u2019s publishing platform has enormous potential.<\/li>\n<\/ul>\n<p>As LinkedIn is a powerful publishing platform; you should focus on creating quality content. \u00a0For better result, you should also try LinkedIn Ads. (Tip &#8211; Run sidebar ads or promote posts with LinkedIn Ads.)<\/p>\n<p>A Few techniques to achieve success through LinkedIn:<\/p>\n<ul>\n<li>Carefully create your professional LinkedIn profile.<\/li>\n<li>Describe your company in a better way.<\/li>\n<li>Regularly publish articles on LinkedIn Pulse.<\/li>\n<li>Ask employees, business partners, and clients to be active.<\/li>\n<li>Create a LinkedIn Group.<\/li>\n<li>Use LinkedIn for B2B marketing.<\/li>\n<li>Share your content with customers and prospects.<\/li>\n<li>Focus on educating people, not sales.<\/li>\n<li>Ask for recommendations via LinkedIn.<\/li>\n<li>Use plugins such as Jobs You Might Be Interested In, Alumni Tool, LinkedIn AutoFill, etc.<\/li>\n<li>Use a powerful social media dashboard to handle your account efficiently. (This will help you to schedule as well as publish content, engage with users and monitor incoming messages from one location.)<\/li>\n<\/ul>\n<p>Last but not the least, track and monitor trends on LinkedIn to devise your strategy accordingly. So, include LinkedIn in your marketing strategy to generate leads.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>LinkedIn is a network of professionals and industry leaders and they use it to promote their brands. Even B2C companies take advantage of this platform to target their audiences. Since LinkedIn&#8217;s audience and approach are different; it is important to use it carefully. Facts: LinkedIn works for B2B lead generation. Articles published on LinkedIn get [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":657,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[2],"tags":[],"_links":{"self":[{"href":"https:\/\/www.cartoozo.com\/blog\/wp-json\/wp\/v2\/posts\/656"}],"collection":[{"href":"https:\/\/www.cartoozo.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.cartoozo.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.cartoozo.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.cartoozo.com\/blog\/wp-json\/wp\/v2\/comments?post=656"}],"version-history":[{"count":2,"href":"https:\/\/www.cartoozo.com\/blog\/wp-json\/wp\/v2\/posts\/656\/revisions"}],"predecessor-version":[{"id":659,"href":"https:\/\/www.cartoozo.com\/blog\/wp-json\/wp\/v2\/posts\/656\/revisions\/659"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.cartoozo.com\/blog\/wp-json\/wp\/v2\/media\/657"}],"wp:attachment":[{"href":"https:\/\/www.cartoozo.com\/blog\/wp-json\/wp\/v2\/media?parent=656"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.cartoozo.com\/blog\/wp-json\/wp\/v2\/categories?post=656"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.cartoozo.com\/blog\/wp-json\/wp\/v2\/tags?post=656"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}