{"id":647,"date":"2016-12-05T11:53:07","date_gmt":"2016-12-05T11:53:07","guid":{"rendered":"http:\/\/www.cartoozo.com\/blog\/?p=647"},"modified":"2016-12-02T11:53:54","modified_gmt":"2016-12-02T11:53:54","slug":"make-your-seo-strategy-more-potent","status":"publish","type":"post","link":"https:\/\/www.cartoozo.com\/blog\/make-your-seo-strategy-more-potent\/","title":{"rendered":"Make your SEO Strategy more Potent"},"content":{"rendered":"<p>Most online business owners know that a well-designed SEO strategy plays a crucial role in overcoming challenges. It also helps them to attain expected traffic and rankings.<\/p>\n<p>However, designing a <a href=\"http:\/\/www.cartoozo.com\/blog\/\">perfect SEO strategy<\/a> is quite difficult if you want to expand your business globally.<\/p>\n<p>Here are a few SEO techniques to follow in order to gain success:<\/p>\n<p><b>Conduct a detailed keyword research<\/b><\/p>\n<p>Keyword research should be the first step for any SEO campaign. Without researching a specific set of keywords, it would be difficult to rank a website.<\/p>\n<p>For better promotion, use both short and long-term keywords for your website. It is always better to analyse your competitor\u2019s keywords to understand the current market trends.<\/p>\n<p>Tips:<\/p>\n<ul>\n<li>Use keywords having high search volume, to attain high volume of traffic.<\/li>\n<li>Use Keyword Planner to choose the best combination of keywords.<\/li>\n<\/ul>\n<p><b>Create high quality backlinks <\/b><\/p>\n<p>In order to achieve high quality backlinks for your websites, try to:<\/p>\n<ul>\n<li>Create invaluable resources<\/li>\n<li>Generate links from reviews<\/li>\n<li>Create compelling posts<\/li>\n<li>Write press releases<\/li>\n<li>Create infographics and videos<\/li>\n<\/ul>\n<p>Facts:<\/p>\n<ul>\n<li>Publish newsletters in order to increase your site\u2019s traffic as well as backlinks.<\/li>\n<li>Content marketing is a fundamental link-building approach.<\/li>\n<\/ul>\n<p><b>Audit your link profile regularly <\/b><\/p>\n<p>It is essential to monitor your link profile on a regular basis for any low quality links. Keep good links only and remove suspicious links in order to make your profile clean and effective.<\/p>\n<p>Tips:<\/p>\n<ul>\n<li>Use Majestic SEO tool to download all links.<\/li>\n<li>Monitor your competitors\u2019 backlinks to adjust your link building tactics.<\/li>\n<li>Use Google search console to find and fix title tag issues.<\/li>\n<\/ul>\n<p><b>\u00a0<\/b><\/p>\n<p><b>Create awesome infographics<\/b><\/p>\n<p>Infographics are one of the best tools to drive traffic. So, <a href=\"http:\/\/www.cartoozo.com\/blog\/use-these-11-techniques-to-make-your-infographics-effective\/\">create beautiful and factual infographics<\/a> for better search results.<\/p>\n<p>Tips:<\/p>\n<ul>\n<li>Include infographics and videos in your articles.<\/li>\n<li>Easel.ly is a tool that allows people to create attractive infographics.<\/li>\n<li>Infographics generate more social shares than an average text-based blog post.<\/li>\n<li>According to the Social Science Research Network, 65% of people are visual learners.<\/li>\n<\/ul>\n<p><b>Link Google analytics with search console<\/b><\/p>\n<p>This is one of the best ways to analyse your site\u2019s overall performance.<\/p>\n<p>Most people do not understand the process; however, it is quite simple. (Ref: https:\/\/serps.com\/library\/guide-google-analytics-google-search-console-integration)<\/p>\n<p><b>Try to improve your site\u2019s CTR <\/b><\/p>\n<p>According to several online researches, websites having buttons instead of simple links have greater click-through rate (CTR). Therefore, use colourful buttons in your emails, newsletters and across your site to improve click-through rate.<\/p>\n<p>Facts:<\/p>\n<ul>\n<li>Content marketing is the backbone of successful online marketing.<\/li>\n<li>Search Engine Optimisation (SEO) is the most effective tool for lead generation.<\/li>\n<\/ul>\n<p><b>Perform A\/B tests \u00a0<\/b><\/p>\n<p>A\/B testing is a process of comparing two versions of a webpage or applications to determine which one performs better.<\/p>\n<p>Perform it to collect relevant data, identify goals, run experiments as well as analyse results.<\/p>\n<p>Tips:<\/p>\n<p>Use these A\/B testing Tools for better results:<\/p>\n<ul>\n<li>Unbounce<\/li>\n<li>VWO<\/li>\n<\/ul>\n<p>Statistics:<\/p>\n<ul>\n<li>About 75 % of businesses have problem in finding suitable expertise for optimising their landing page copy.<\/li>\n<li>Using correct targeting and testing methods can increase conversion rates up to 300 percent.<\/li>\n<\/ul>\n<p>So, make sure you use these SEO techniques for your website\u2019s success.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Most online business owners know that a well-designed SEO strategy plays a crucial role in overcoming challenges. It also helps them to attain expected traffic and rankings. However, designing a perfect SEO strategy is quite difficult if you want to expand your business globally. Here are a few SEO techniques to follow in order to [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":648,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[2],"tags":[],"_links":{"self":[{"href":"https:\/\/www.cartoozo.com\/blog\/wp-json\/wp\/v2\/posts\/647"}],"collection":[{"href":"https:\/\/www.cartoozo.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.cartoozo.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.cartoozo.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.cartoozo.com\/blog\/wp-json\/wp\/v2\/comments?post=647"}],"version-history":[{"count":1,"href":"https:\/\/www.cartoozo.com\/blog\/wp-json\/wp\/v2\/posts\/647\/revisions"}],"predecessor-version":[{"id":649,"href":"https:\/\/www.cartoozo.com\/blog\/wp-json\/wp\/v2\/posts\/647\/revisions\/649"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.cartoozo.com\/blog\/wp-json\/wp\/v2\/media\/648"}],"wp:attachment":[{"href":"https:\/\/www.cartoozo.com\/blog\/wp-json\/wp\/v2\/media?parent=647"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.cartoozo.com\/blog\/wp-json\/wp\/v2\/categories?post=647"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.cartoozo.com\/blog\/wp-json\/wp\/v2\/tags?post=647"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}