{"id":583,"date":"2016-11-05T12:06:21","date_gmt":"2016-11-05T12:06:21","guid":{"rendered":"http:\/\/www.cartoozo.com\/blog\/?p=583"},"modified":"2016-10-28T12:07:27","modified_gmt":"2016-10-28T12:07:27","slug":"integrate-social-media-marketing-for-enduring-success","status":"publish","type":"post","link":"https:\/\/www.cartoozo.com\/blog\/integrate-social-media-marketing-for-enduring-success\/","title":{"rendered":"Integrate Social Media Marketing for enduring Success"},"content":{"rendered":"

Today, businesses have unique challenges especially when it comes to making their presence on the web and attracting customers. Some of the challenges they often face are:<\/p>\n

–\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Devising focused social media marketing strategies<\/p>\n

–\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Identifying the target markets<\/p>\n

–\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Determining appropriate social platforms for marketing<\/p>\n

–\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Identifying the impact of social media marketing on their business<\/p>\n

–\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Managing social platforms and harnessing their real power<\/p>\n

–\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Enhancing customer satisfaction through social media<\/p>\n

–\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Improving business performance through social media<\/p>\n

Therefore, in order to carve a niche on the web, businesses must understand basic principles of social media marketing. Social media marketing not only mitigates risks, but also delivers the real value that helps a business to stay ahead of their competitors.<\/p>\n

Here are a few key elements of social media marketing<\/a>:<\/p>\n

    \n
  1. Share regularly – <\/b>Social media is all about sharing. Therefore, there must be regular sharing of educational documents, informational videos, inspiring infographics and presentations. This will engage more and more people.<\/li>\n
  2. Real time updates \u2013 <\/b>Share your fresh content at the appropriate time. This improves the reach and effectiveness of your content. (Tip \u2013 Send well-timed and well-written messages.)<\/li>\n
  3. Focus on educating your customers \u2013 <\/b>Social media marketing is also about solving problems of your customers. Therefore, focus on educating and informing your customers rather than selling your products or services aggressively.<\/li>\n
  4. Adopt multichannel approach – <\/b>Social media marketing is not about “one-size-fits-all”, so use various channels for sharing your content. (Use innovative Facebook, Twitter, YouTube, Pinterest, Instagram, Flickr, slideshare, snapchat, LinkedIn and Blogs, etc. because innovation is the antidote to limits.)<\/li>\n
  5. Give free information \u2013 <\/b>Disseminate as much information as possible to your customers. Provide free case studies, whitepapers, e-books and webinars to build trust.<\/li>\n
  6. Listen more \u2013 <\/b>Connect with your audiences. You should listen to their problems and solve their issues.<\/li>\n
  7. Engage \u2013 <\/b>Never break the chain of communication. Keep on posting your meaningful content (quotes, videos, presentations, infographics, etc. because “a picture is worth a thousand words”) to engage your audiences.<\/li>\n
  8. Use top social media management tools \u2013 <\/b>Use the best social media management tools in order to engage more customers and generate more traffic.<\/li>\n<\/ol>\n

    Of course, social media marketing is not a piece of cake, you need to analyse every aspect of your business to develop a focused social media marketing strategy to achieve your goal. So gear up and get ready to ascend up the ladder.<\/p>\n

    Quick facts:<\/b><\/p>\n

      \n
    • The best time to post on Facebook is 3:00 p.m. on Wednesday. Other optimal periods include 12:00\u20131:00 p.m. on Saturdays and Sundays and 1:00\u20134:00 p.m. on Thursdays and Fridays.<\/li>\n
    • One of the best slots to post on Twitter is weekdays from 12:00\u20133:00 p.m. and 5:00 p.m.<\/li>\n
    • The best time to post on Pinterest is in the evening for the whole week.<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"

      Today, businesses have unique challenges especially when it comes to making their presence on the web and attracting customers. Some of the challenges they often face are: –\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Devising focused social media marketing strategies –\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Identifying the target markets –\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Determining appropriate social platforms for marketing –\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Identifying the impact of social media marketing on […]<\/p>\n","protected":false},"author":1,"featured_media":584,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[2],"tags":[],"_links":{"self":[{"href":"https:\/\/www.cartoozo.com\/blog\/wp-json\/wp\/v2\/posts\/583"}],"collection":[{"href":"https:\/\/www.cartoozo.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.cartoozo.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.cartoozo.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.cartoozo.com\/blog\/wp-json\/wp\/v2\/comments?post=583"}],"version-history":[{"count":1,"href":"https:\/\/www.cartoozo.com\/blog\/wp-json\/wp\/v2\/posts\/583\/revisions"}],"predecessor-version":[{"id":585,"href":"https:\/\/www.cartoozo.com\/blog\/wp-json\/wp\/v2\/posts\/583\/revisions\/585"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.cartoozo.com\/blog\/wp-json\/wp\/v2\/media\/584"}],"wp:attachment":[{"href":"https:\/\/www.cartoozo.com\/blog\/wp-json\/wp\/v2\/media?parent=583"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.cartoozo.com\/blog\/wp-json\/wp\/v2\/categories?post=583"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.cartoozo.com\/blog\/wp-json\/wp\/v2\/tags?post=583"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}