{"id":426,"date":"2016-09-30T11:17:34","date_gmt":"2016-09-30T11:17:34","guid":{"rendered":"http:\/\/www.cartoozo.com\/blog\/?p=426"},"modified":"2016-09-23T11:18:21","modified_gmt":"2016-09-23T11:18:21","slug":"use-yelp-to-improve-your-business-performance","status":"publish","type":"post","link":"https:\/\/www.cartoozo.com\/blog\/use-yelp-to-improve-your-business-performance\/","title":{"rendered":"Use Yelp to Improve Your Business Performance"},"content":{"rendered":"<p align=\"JUSTIFY\"><span style=\"color: #000000;\"><span style=\"font-size: medium;\">Yelp is the most effective platform that connects people with local businesses. It provides you with a set of tools to showcase your brand in a professional manner. A Yelp business account allows business owners to connect with their customers. It is a must for local business owners who want to take significant advantages and establish their brand in a professional manner. <\/span><\/span><\/p>\n<p align=\"JUSTIFY\"><span style=\"color: #000000;\"><span style=\"font-size: medium;\">So, if you are a local business owner, and still not using Yelp, use it now.<\/span><\/span><\/p>\n<p align=\"JUSTIFY\"><span style=\"color: #000000;\"><span style=\"font-size: medium;\"><b>Quick facts:<\/b><\/span><\/span><\/p>\n<ul>\n<li>\n<p align=\"JUSTIFY\"><span style=\"color: #000000;\"><span style=\"font-size: medium;\">About 23 million unique visitors visited Yelp via the Yelp app and 69 million via mobile web in Q2 2016.<\/span><\/span><\/p>\n<\/li>\n<li>\n<p align=\"JUSTIFY\"><span style=\"color: #000000;\"><span style=\"font-size: medium;\">Yelpers have written more than 108 million reviews as of Quarter 2 in 2016.<\/span><\/span><\/p>\n<\/li>\n<\/ul>\n<p align=\"JUSTIFY\"><span style=\"color: #000000;\"><span style=\"font-size: medium;\">Here are a few effective ways to use Yelp to improve the performance of your business: <\/span><\/span><\/p>\n<ul>\n<li>\n<p align=\"JUSTIFY\"><span style=\"color: #000000;\"><span style=\"font-size: medium;\"><b>Study profiles of your users \u2013 <\/b><\/span><\/span><span style=\"color: #000000;\"><span style=\"font-size: medium;\">It is always good to search <\/span><\/span><span style=\"color: #0000ff;\"><span style=\"text-decoration: underline;\"><a href=\"http:\/\/www.cartoozo.com\/blog\/factors-that-can-influence-your-business-ranking-in-local-serps\/\"><span style=\"font-size: medium;\">Yelp for your local competitors<\/span><\/a><\/span><\/span><span style=\"color: #000000;\"><span style=\"font-size: medium;\">. You need to navigate through their profiles to gain beneficial insights. Analyse the patterns of your competitors\u2019 activities and the way they create their profiles. <\/span><\/span><\/p>\n<\/li>\n<li>\n<p align=\"JUSTIFY\"><span style=\"color: #000000;\"><span style=\"font-size: medium;\"><b>Always complete your business\u2019s Yelp profile \u2013 <\/b><\/span><\/span><span style=\"color: #000000;\"><span style=\"font-size: medium;\">Complete your business\u2019s profile to provide as much information as possible to your users. Include your name, category, street address, and other important notes about landmarks. Your basic information should be foolproof and accurate. Upload high quality photos for greater visibility.<\/span><\/span><\/p>\n<\/li>\n<li>\n<p align=\"JUSTIFY\"><span style=\"color: #000000;\"><span style=\"font-size: medium;\"><b>Write about your business (tell your story) \u2013 <\/b><\/span><\/span><span style=\"color: #000000;\"><span style=\"font-size: medium;\">Local business owners should write about their companies and their operations in a convincing, professional manner. <\/span><\/span><\/p>\n<\/li>\n<li>\n<p align=\"JUSTIFY\"><span style=\"color: #000000;\"><span style=\"font-size: medium;\"><b>Create a photo gallery \u2013 <\/b><\/span><\/span><span style=\"color: #000000;\"><span style=\"font-size: medium;\">If you want to stand out, use high quality business related images to attract customers. <\/span><\/span><\/p>\n<\/li>\n<li>\n<p align=\"JUSTIFY\"><span style=\"color: #000000;\"><span style=\"font-size: medium;\"><b>Value your customers\u2019 reviews \u2013<\/b><\/span><\/span><span style=\"color: #000000;\"><span style=\"font-size: medium;\"> Positive reviews on Yelp are very important for business owners. In fact, they add a great amount of social proof and credibility. This will eventually improve your customer\u2019s experience. <\/span><\/span><\/p>\n<\/li>\n<li>\n<p align=\"JUSTIFY\"><span style=\"color: #000000;\"><span style=\"font-size: medium;\"><b>Respond to reviews (both privately and publicly) \u2013<\/b><\/span><\/span><span style=\"color: #000000;\"><span style=\"font-size: medium;\"> Business owners should respond to any review placed on their business profile. You should also thank the reviewer for their valuable feedback.<\/span><\/span><\/p>\n<\/li>\n<li>\n<p align=\"JUSTIFY\"><span style=\"color: #000000;\"><span style=\"font-size: medium;\"><b>Use Yelp\u2019s dashboard &#8211; <\/b><\/span><\/span><span style=\"color: #000000;\"><span style=\"font-size: medium;\">Business owners must use the dashboard to track and understand the improvement. Use it to track users\u2019 views and customer leads. This is the best way to achieve business insights.<\/span><\/span><\/p>\n<\/li>\n<li>\n<p align=\"JUSTIFY\"><span style=\"color: #000000;\"><span style=\"font-size: medium;\"><b>Use Free Tools &#8211; <\/b><\/span><\/span><span style=\"color: #000000;\"><span style=\"font-size: medium;\">Yelp provides you with a free suite of tools to connect you to the Yelp community.<\/span><\/span><\/p>\n<\/li>\n<\/ul>\n<p align=\"JUSTIFY\"><span style=\"color: #000000;\"><span style=\"font-size: medium;\">So, make wise use of Yelp if you want to achieve high quality traffic. <\/span><\/span><\/p>\n<p align=\"JUSTIFY\"><span style=\"color: #000000;\"><span style=\"font-size: medium;\"><b>Quick facts: <\/b><\/span><\/span><\/p>\n<ul>\n<li>\n<p align=\"JUSTIFY\"><span style=\"color: #000000;\"><span style=\"font-size: medium;\">Every business owner (or manager) can setup a free account to post photos and messages for their customers.<\/span><\/span><\/p>\n<\/li>\n<li>\n<p align=\"JUSTIFY\"><span style=\"color: #000000;\"><span style=\"font-size: medium;\">You can access Yelp via iPhone, Android and much more. <\/span><\/span><\/p>\n<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Yelp is the most effective platform that connects people with local businesses. It provides you with a set of tools to showcase your brand in a professional manner. A Yelp business account allows business owners to connect with their customers. It is a must for local business owners who want to take significant advantages and [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":427,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[2],"tags":[],"_links":{"self":[{"href":"https:\/\/www.cartoozo.com\/blog\/wp-json\/wp\/v2\/posts\/426"}],"collection":[{"href":"https:\/\/www.cartoozo.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.cartoozo.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.cartoozo.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.cartoozo.com\/blog\/wp-json\/wp\/v2\/comments?post=426"}],"version-history":[{"count":1,"href":"https:\/\/www.cartoozo.com\/blog\/wp-json\/wp\/v2\/posts\/426\/revisions"}],"predecessor-version":[{"id":428,"href":"https:\/\/www.cartoozo.com\/blog\/wp-json\/wp\/v2\/posts\/426\/revisions\/428"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.cartoozo.com\/blog\/wp-json\/wp\/v2\/media\/427"}],"wp:attachment":[{"href":"https:\/\/www.cartoozo.com\/blog\/wp-json\/wp\/v2\/media?parent=426"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.cartoozo.com\/blog\/wp-json\/wp\/v2\/categories?post=426"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.cartoozo.com\/blog\/wp-json\/wp\/v2\/tags?post=426"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}