{"id":423,"date":"2016-09-29T11:16:10","date_gmt":"2016-09-29T11:16:10","guid":{"rendered":"http:\/\/www.cartoozo.com\/blog\/?p=423"},"modified":"2016-09-23T11:17:17","modified_gmt":"2016-09-23T11:17:17","slug":"remarkable-ways-to-increase-your-conversion-rate","status":"publish","type":"post","link":"https:\/\/www.cartoozo.com\/blog\/remarkable-ways-to-increase-your-conversion-rate\/","title":{"rendered":"Remarkable Ways to Increase Your Conversion Rate"},"content":{"rendered":"<p align=\"JUSTIFY\"><span style=\"color: #000000;\"><span style=\"font-size: medium;\">Proper formulation of online marketing strategies is necessary for remarkable growth and prosperity. However, it is not everyone\u2019s cup of tea. It requires sound knowledge of business promotion and online marketing trends. An understanding of the basic concepts of online marketing may be of great help. The ultimate aim of online businesses is to achieve high conversion rates, which is quite difficult to attain in practical terms. <\/span><\/span><\/p>\n<p align=\"JUSTIFY\"><span style=\"font-size: medium;\"><b>Quick facts:<\/b><\/span><\/p>\n<ul>\n<li>\n<p align=\"JUSTIFY\"><span style=\"font-size: medium;\">Approximately 61 percent of companies carry out less than five tests every month.<\/span><\/p>\n<\/li>\n<li>\n<p align=\"JUSTIFY\"><span style=\"font-size: medium;\">Even a slight delay in page response <\/span><span style=\"color: #000000;\"><span style=\"font-size: medium;\">time <\/span><\/span><span style=\"font-size: medium;\">can result in 7 percent reduction in conversions. <\/span><\/p>\n<\/li>\n<\/ul>\n<p align=\"JUSTIFY\"><span style=\"font-size: medium;\">Here are a few ways to <\/span><span style=\"color: #000000;\"><span style=\"font-size: medium;\">increase the conversion rates dramatically:<\/span><\/span><\/p>\n<ul>\n<li>\n<p align=\"JUSTIFY\"><span style=\"font-size: medium;\"><b>Perform A\/B testing &#8211; <\/b><\/span><span style=\"font-size: medium;\">A\/B testing (sometimes called split testing) can be defined as a process of comparing two versions of a web page to see which one performs better. You can test your website\u2019s headlines, page layout and navigation, order buttons, etc. No doubt, A\/B testing <\/span><span style=\"color: #0000ff;\"><span style=\"text-decoration: underline;\"><a href=\"http:\/\/www.cartoozo.com\/blog\/generating-leads-online\/\"><span style=\"font-size: medium;\">leads to better conversions<\/span><\/a><\/span><\/span><span style=\"font-size: medium;\"> and substantial growth.<\/span><\/p>\n<\/li>\n<li><span style=\"font-size: medium;\"><b>Create better value proposition \u2013 <\/b><\/span><span style=\"font-size: medium;\">Improve the font size, use innovative designs, integrate relevant images and write useful content to attract the maximum number of users and improve your presence as well. Use of CTAs on your home page will be an added advantage to improve<\/span><span style=\"font-size: medium;\">conversions. <\/span><\/li>\n<li>\n<p align=\"JUSTIFY\"><span style=\"font-size: medium;\"><b>Create a sales funnel \u2013 <\/b><\/span><span style=\"font-size: medium;\">This simply means creat<\/span><span style=\"color: #000000;\"><span style=\"font-size: medium;\">ing<\/span><\/span><span style=\"font-size: medium;\"> a worthy buying process for your customers rather than compelling them to purchase your product. You need to give them a free demo or a <\/span><span style=\"color: #000000;\"><span style=\"font-size: medium;\">free trial to gain their confidence.<\/span><\/span><\/p>\n<\/li>\n<li>\n<p align=\"JUSTIFY\"><span style=\"color: #000000;\"><span style=\"font-size: medium;\"><b>Never use complex language<\/b><\/span><\/span><span style=\"font-size: medium;\"><b> \u2013<\/b><\/span><span style=\"color: #000000;\"><span style=\"font-size: medium;\">Always use simple, clear and easy to understand language. Write your content in a conversational form for better understanding of your customers. If your customers understand your products and their benefits they will definitely take quick actions. <\/span><\/span><\/p>\n<\/li>\n<li>\n<p align=\"JUSTIFY\"><span style=\"font-size: medium;\"><b>Increase trust \u2013<\/b><\/span><span style=\"font-size: medium;\"> Websites often use social proofs, however, you should also use well-known articles and other resource material. Show your physical address and email IDs to exhibit that your organisation is real. In fact, you must display the name, bio and photos of your team members to build trust and confidence. <\/span><\/p>\n<\/li>\n<li>\n<p align=\"JUSTIFY\"><span style=\"font-size: medium;\"><b>Use a professional website template \u2013<\/b><\/span><span style=\"font-size: medium;\"> This is the most important factor, when it comes to improving conversion rates; you must use high quality professional website to engage your customers. Its colour, layout and navigation should be pleasing to the human eye. <\/span><\/p>\n<\/li>\n<li>\n<p align=\"JUSTIFY\"><span style=\"font-size: medium;\"><b>Never irritate your user<\/b><\/span><span style=\"color: #000000;\"><span style=\"font-size: medium;\"><b>s<\/b><\/span><\/span><span style=\"font-size: medium;\"><b>\u2013<\/b><\/span><span style=\"font-size: medium;\"> Some business websites use flashing banners, blinking text, pop-ups and full screen ads, which distract their users. Avoid such distracting elements. <\/span><\/p>\n<\/li>\n<\/ul>\n<p align=\"JUSTIFY\">\n<p align=\"JUSTIFY\"><span style=\"font-size: medium;\"><b>Quick facts:<\/b><\/span><\/p>\n<ul>\n<li>\n<p align=\"JUSTIFY\"><span style=\"font-size: medium;\">Videos on landing pages can improve conversion rates up to 80 percent.<\/span><\/p>\n<\/li>\n<li>\n<p align=\"JUSTIFY\"><span style=\"font-size: medium;\">A\/B testing is the most used testing method for improving conversion rates.<\/span><\/p>\n<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Proper formulation of online marketing strategies is necessary for remarkable growth and prosperity. However, it is not everyone\u2019s cup of tea. It requires sound knowledge of business promotion and online marketing trends. An understanding of the basic concepts of online marketing may be of great help. The ultimate aim of online businesses is to achieve [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":424,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[2],"tags":[],"_links":{"self":[{"href":"https:\/\/www.cartoozo.com\/blog\/wp-json\/wp\/v2\/posts\/423"}],"collection":[{"href":"https:\/\/www.cartoozo.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.cartoozo.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.cartoozo.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.cartoozo.com\/blog\/wp-json\/wp\/v2\/comments?post=423"}],"version-history":[{"count":1,"href":"https:\/\/www.cartoozo.com\/blog\/wp-json\/wp\/v2\/posts\/423\/revisions"}],"predecessor-version":[{"id":425,"href":"https:\/\/www.cartoozo.com\/blog\/wp-json\/wp\/v2\/posts\/423\/revisions\/425"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.cartoozo.com\/blog\/wp-json\/wp\/v2\/media\/424"}],"wp:attachment":[{"href":"https:\/\/www.cartoozo.com\/blog\/wp-json\/wp\/v2\/media?parent=423"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.cartoozo.com\/blog\/wp-json\/wp\/v2\/categories?post=423"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.cartoozo.com\/blog\/wp-json\/wp\/v2\/tags?post=423"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}