{"id":411,"date":"2016-09-25T11:10:13","date_gmt":"2016-09-25T11:10:13","guid":{"rendered":"http:\/\/www.cartoozo.com\/blog\/?p=411"},"modified":"2016-09-23T11:30:55","modified_gmt":"2016-09-23T11:30:55","slug":"extraordinary-content-marketing-ideas-for-business-growth","status":"publish","type":"post","link":"https:\/\/www.cartoozo.com\/blog\/extraordinary-content-marketing-ideas-for-business-growth\/","title":{"rendered":"Extraordinary Content Marketing Ideas for Business Growth"},"content":{"rendered":"<p align=\"JUSTIFY\"><span style=\"color: #000000;\"><span style=\"font-size: medium;\">Today, business owners use content marketing to combat various types of challenges and capitalise<\/span><\/span><span style=\"color: #000000;\"><span style=\"font-size: medium;\"><span style=\"text-decoration: underline;\"> on <\/span><\/span><\/span><span style=\"color: #000000;\"><span style=\"font-size: medium;\">new opportunities. However, they often fail to attain desired advantages. The reason could be anything, from poor content marketing strategy to its poor execution. However, it must be noted that <\/span><\/span><span style=\"color: #0000ff;\"><span style=\"text-decoration: underline;\"><a href=\"http:\/\/www.cartoozo.com\/content-creation.html\"><span style=\"font-size: medium;\">content marketing<\/span><\/a><\/span><\/span><span style=\"color: #000000;\"><span style=\"font-size: medium;\"> alone can transform your business and improve it\u2019s ROI. It can empower your overall marketing strategy and expand your reach in a strategic manner. <\/span><\/span><\/p>\n<p align=\"JUSTIFY\"><span style=\"color: #000000;\"><span style=\"font-size: medium;\">Here are a few ideas to make your content more effective and productive: <\/span><\/span><\/p>\n<ul>\n<li>\n<p align=\"JUSTIFY\"><span style=\"color: #000000;\"><span style=\"font-size: medium;\">Use your content to guide your customers. Create engaging content that can solve the problems of your customers in an interactive manner. This will attract more traffic and improve the conversion rate. <\/span><\/span><\/p>\n<\/li>\n<li>\n<p align=\"JUSTIFY\"><span style=\"color: #000000;\"><span style=\"font-size: medium;\">Use social mediums to extend your reach. Most business owners neglect it; however, it can make a huge difference and attract the maximum number of customers. This will eventually boost up the productivity and visibility of your content.<\/span><\/span><\/p>\n<\/li>\n<li>\n<p align=\"JUSTIFY\"><span style=\"color: #000000;\"><span style=\"font-size: medium;\">Always write substantial and relevant posts with the maximum number of examples, case studies and explanations to help your customers. Substantial posts are useful and add value to your marketing efforts. This will also improve your visibility on the web and increase your traffic.<\/span><\/span><\/p>\n<\/li>\n<li>\n<p align=\"JUSTIFY\"><span style=\"color: #000000;\"><span style=\"font-size: medium;\">Never ignore the power of guest blogging. This is the best technique to show your knowledge of your industry. This also gives you a valuable backlink, which will improve your site\u2019s backlink profile. <\/span><\/span><\/p>\n<\/li>\n<li>\n<p align=\"JUSTIFY\"><span style=\"color: #000000;\"><span style=\"font-size: medium;\">Always provide unique content to your customers to gain confidence and build your brand. <\/span><\/span><\/p>\n<\/li>\n<li>\n<p align=\"JUSTIFY\"><span style=\"color: #000000;\"><span style=\"font-size: medium;\">You can reframe your old content and create visually appealing presentations, videos and case studies to engage customers.<\/span><\/span><\/p>\n<\/li>\n<li>\n<p align=\"JUSTIFY\"><span style=\"color: #000000;\"><span style=\"font-size: medium;\">Always follow a content strategy and syndicate your content to gain the maximum results. This will attract new customers and at the same time improve their understanding. <\/span><\/span><\/p>\n<\/li>\n<li>\n<p align=\"JUSTIFY\"><span style=\"color: #000000;\"><span style=\"font-size: medium;\">Create evergreen, trendy and short headings, sub-headings,\u00a0<\/span><\/span><span style=\"color: #000000;\"><span style=\"font-size: medium;\">videos, <a href=\"http:\/\/www.cartoozo.com\/blog\/use-infographics-to-increase-your-visibility\/\">infographics <\/a>and email content for higher conversion rates. Always use beautiful images and CTAs to attract traffic. <\/span><\/span><\/p>\n<\/li>\n<li>\n<p align=\"JUSTIFY\"><span style=\"color: #000000;\"><span style=\"font-size: medium;\">Monitor your success by using Google Analytics. This will help you to streamline your content marketing strategy and create a powerful brand in your niche. <\/span><\/span><\/p>\n<\/li>\n<li>\n<p align=\"JUSTIFY\"><span style=\"color: #000000;\"><span style=\"font-size: medium;\">Always focus on your audiences rather than keywords. Focus on producing high quality content for your audiences so that they can take informed decisions. <\/span><\/span><\/p>\n<\/li>\n<\/ul>\n<p align=\"JUSTIFY\"><span style=\"color: #000000;\"><span style=\"font-size: medium;\">Today, businesses cannot afford to ignore content marketing due to its ever growing prominence on the web. In fact, it helps them to focus on the right opportunities, align their marketing strategies and bring miraculous changes. <\/span><\/span><\/p>\n<p align=\"JUSTIFY\"><span style=\"color: #000000;\"><span style=\"font-size: medium;\"><b>Quick facts: <\/b><\/span><\/span><\/p>\n<ul>\n<li>\n<p align=\"JUSTIFY\"><span style=\"color: #000000;\"><span style=\"font-size: medium;\">70% of marketers lack a consistent or integrated content strategy.<\/span><\/span><\/p>\n<\/li>\n<li>\n<p align=\"JUSTIFY\"><span style=\"color: #000000;\"><span style=\"font-size: medium;\">By 2017, 51% of companies will have an executive in their organisation who will be directly responsible for an overall content marketing strategy. <\/span><\/span><\/p>\n<\/li>\n<li>\n<p align=\"JUSTIFY\"><span style=\"color: #000000;\"><span style=\"font-size: medium;\">63% of marketers create content according to buyers\u2019 persona; 38% by vertical; 30% by geography; and 30% by account or customer. <\/span><\/span><\/p>\n<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Today, business owners use content marketing to combat various types of challenges and capitalise on new opportunities. However, they often fail to attain desired advantages. The reason could be anything, from poor content marketing strategy to its poor execution. However, it must be noted that content marketing alone can transform your business and improve it\u2019s [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":412,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[2],"tags":[],"_links":{"self":[{"href":"https:\/\/www.cartoozo.com\/blog\/wp-json\/wp\/v2\/posts\/411"}],"collection":[{"href":"https:\/\/www.cartoozo.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.cartoozo.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.cartoozo.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.cartoozo.com\/blog\/wp-json\/wp\/v2\/comments?post=411"}],"version-history":[{"count":3,"href":"https:\/\/www.cartoozo.com\/blog\/wp-json\/wp\/v2\/posts\/411\/revisions"}],"predecessor-version":[{"id":445,"href":"https:\/\/www.cartoozo.com\/blog\/wp-json\/wp\/v2\/posts\/411\/revisions\/445"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.cartoozo.com\/blog\/wp-json\/wp\/v2\/media\/412"}],"wp:attachment":[{"href":"https:\/\/www.cartoozo.com\/blog\/wp-json\/wp\/v2\/media?parent=411"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.cartoozo.com\/blog\/wp-json\/wp\/v2\/categories?post=411"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.cartoozo.com\/blog\/wp-json\/wp\/v2\/tags?post=411"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}