{"id":385,"date":"2016-09-09T08:37:16","date_gmt":"2016-09-09T08:37:16","guid":{"rendered":"http:\/\/www.cartoozo.com\/blog\/?p=385"},"modified":"2016-08-31T08:38:29","modified_gmt":"2016-08-31T08:38:29","slug":"why-does-social-media-rule-the-roost","status":"publish","type":"post","link":"https:\/\/www.cartoozo.com\/blog\/why-does-social-media-rule-the-roost\/","title":{"rendered":"Why Does Social Media Rule The Roost?"},"content":{"rendered":"<p align=\"JUSTIFY\"><span style=\"color: #000000;\"><span style=\"font-size: medium;\">Social media plays a vital role in every aspect of online marketing. Modern marketing teams understand the importance of social media and no wonder they use it to create buzz around their brands, products and services. Unfortunately most businesses are still unaware of the true <\/span><\/span><a href=\"http:\/\/www.cartoozo.com\/social-media-marketing.html\"><span style=\"color: #0000ff;\"><span style=\"text-decoration: underline;\"><span style=\"font-size: medium;\">power of social media<\/span><\/span><\/span><\/a><span style=\"color: #000000;\"><span style=\"font-size: medium;\">. <\/span><\/span><\/p>\n<p align=\"JUSTIFY\"><span style=\"font-size: medium;\">Whether we like it or not the fact <\/span><span style=\"color: #000000;\"><span style=\"font-size: medium;\">remains,<\/span><\/span><span style=\"font-size: medium;\"> we are living in an age where we can\u2019t afford to wait for the opportunities to strike; that is why organisations need to be ahead of time. They need to use social media intelligence to generate the maximum value for their businesses. <\/span><\/p>\n<p align=\"JUSTIFY\"><span style=\"font-size: medium;\"><b>Quick facts: <\/b><\/span><\/p>\n<ul>\n<li>\n<p align=\"JUSTIFY\"><span style=\"font-size: medium;\">A staggering 77% of B2C companies have acquired new customers through their Facebook presence.<\/span><\/p>\n<\/li>\n<li>\n<p align=\"JUSTIFY\"><span style=\"font-size: medium;\">Twitter has approximately 320 million monthly active users.<\/span><\/p>\n<\/li>\n<li>\n<p align=\"JUSTIFY\"><span style=\"font-size: medium;\">More than 16 billion photos have been uploaded to Instagram since its launch. <\/span><\/p>\n<\/li>\n<\/ul>\n<p align=\"JUSTIFY\"><span style=\"font-size: medium;\">Here are a few tips to utilise these social media sites <\/span><span style=\"color: #000000;\"><span style=\"font-size: medium;\">effectively:<\/span><\/span><\/p>\n<ul>\n<li>\n<p align=\"JUSTIFY\"><span style=\"font-size: medium;\"><b>Spend time \u2013 <\/b><\/span><span style=\"color: #000000;\"><span style=\"font-size: medium;\">Since <\/span><\/span><span style=\"font-size: medium;\">social media marketing is a time consuming task, you must give special attention to the timing of your posts on different sites. This form of marketing requires deep involvement<\/span><span style=\"color: #000000;\"><span style=\"font-size: medium;\">, to<\/span><\/span><span style=\"font-size: medium;\">engage your customers and develop <\/span><span style=\"color: #000000;\"><span style=\"font-size: medium;\">relationships with them.<\/span><\/span><\/p>\n<\/li>\n<li>\n<p align=\"JUSTIFY\"><span style=\"font-size: medium;\"><b>Generate traffic \u2013 <\/b><\/span><span style=\"font-size: medium;\">You need to be creative, innovative and <\/span><span style=\"color: #000000;\"><span style=\"font-size: medium;\">experimental while<\/span><\/span><span style=\"font-size: medium;\"> using social media platforms. You should understand the current marketing trends before developing your content. This will maximise the impact of your efforts. <\/span><\/p>\n<\/li>\n<li>\n<p align=\"JUSTIFY\"><span style=\"font-size: medium;\"><b>Post regularly \u2013<\/b><\/span><span style=\"color: #000000;\"><span style=\"font-size: medium;\">It is very important to keep your customers engaged besides attracting potential customers<\/span><\/span><span style=\"font-size: medium;\">. This is how you can convert a browser <\/span><span style=\"color: #000000;\"><span style=\"font-size: medium;\">in<\/span><\/span><span style=\"font-size: medium;\">to your fan in no time. You must share interesting and informative content with your customers to inspire them and build trust in the community. <\/span><\/p>\n<\/li>\n<li>\n<p align=\"JUSTIFY\"><span style=\"font-size: medium;\"><b>Analyse your competitors<\/b><\/span><span style=\"font-size: medium;\"> \u2013 You must find out what your competitors are doing to attract new customers. You must identify what sort of information they are using to improve their customer base. <\/span><span style=\"color: #000000;\"><span style=\"font-size: medium;\">Thus,<\/span><\/span><span style=\"font-size: medium;\"> you can improve your social media strategy and its effectiveness.<\/span><\/p>\n<\/li>\n<li>\n<p align=\"JUSTIFY\"><span style=\"font-size: medium;\"><b>Post valuable content \u2013 <\/b><\/span><span style=\"font-size: medium;\">You should post<\/span><span style=\"font-size: medium;\">interesting and useful content for your customers. Always write structured content. Create short, clear, practical, informative and crisp videos for your customers so <\/span><span style=\"color: #000000;\"><span style=\"font-size: medium;\">that <\/span><\/span><span style=\"font-size: medium;\">they can understand your message.<\/span><span style=\"color: #000000;\"><span style=\"font-size: medium;\">A <\/span><\/span><span style=\"font-size: medium;\">focused content campaign improves your customers\u2019 engagement and h<\/span><span style=\"color: #000000;\"><span style=\"font-size: medium;\">elps<\/span><\/span><span style=\"font-size: medium;\"> you to achieve more traffic. <\/span><span style=\"color: #000000;\"><span style=\"font-size: medium;\">Your originality will reflect in your brand and improves its reach. <\/span><\/span><\/p>\n<\/li>\n<li>\n<p align=\"JUSTIFY\"><span style=\"font-size: medium;\"><b>Business promotion \u2013<\/b><\/span><span style=\"font-size: medium;\"> You can promote your business through brochures, infographics and other <\/span><span style=\"color: #000000;\"><span style=\"font-size: medium;\">materials.<\/span><\/span><span style=\"font-size: medium;\"> You can post discount coupons and offers for your customers to encourage them to act. <\/span><\/p>\n<\/li>\n<\/ul>\n<p align=\"JUSTIFY\"><span style=\"color: #000000;\"><span style=\"font-size: medium;\">However, you must be very careful while posting any content on social sites.<\/span><\/span><span style=\"font-size: medium;\"> You must proofread and edit them to make them look more credible. Unfiltered content can tarnish your image and may repel your potential customers. <\/span><\/p>\n<p align=\"JUSTIFY\"><span style=\"font-size: medium;\">In addition, you can use advanced Social media tools to promote your website efficiently. You can use Hootsuite, Agora Pulse, Social Oomph, Sprout Social, Buffer, MeetEdgar, Crowd Booster, etc. to <\/span><span style=\"color: #000000;\"><span style=\"font-size: medium;\">drive more traffic. Make sure you strike the right balance. <\/span><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Social media plays a vital role in every aspect of online marketing. Modern marketing teams understand the importance of social media and no wonder they use it to create buzz around their brands, products and services. Unfortunately most businesses are still unaware of the true power of social media. Whether we like it or not [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":386,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[2],"tags":[],"_links":{"self":[{"href":"https:\/\/www.cartoozo.com\/blog\/wp-json\/wp\/v2\/posts\/385"}],"collection":[{"href":"https:\/\/www.cartoozo.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.cartoozo.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.cartoozo.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.cartoozo.com\/blog\/wp-json\/wp\/v2\/comments?post=385"}],"version-history":[{"count":1,"href":"https:\/\/www.cartoozo.com\/blog\/wp-json\/wp\/v2\/posts\/385\/revisions"}],"predecessor-version":[{"id":387,"href":"https:\/\/www.cartoozo.com\/blog\/wp-json\/wp\/v2\/posts\/385\/revisions\/387"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.cartoozo.com\/blog\/wp-json\/wp\/v2\/media\/386"}],"wp:attachment":[{"href":"https:\/\/www.cartoozo.com\/blog\/wp-json\/wp\/v2\/media?parent=385"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.cartoozo.com\/blog\/wp-json\/wp\/v2\/categories?post=385"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.cartoozo.com\/blog\/wp-json\/wp\/v2\/tags?post=385"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}