{"id":379,"date":"2016-09-07T13:06:05","date_gmt":"2016-09-07T13:06:05","guid":{"rendered":"http:\/\/www.cartoozo.com\/blog\/?p=379"},"modified":"2016-08-26T13:07:14","modified_gmt":"2016-08-26T13:07:14","slug":"ways-to-create-a-compelling-effective-home-page","status":"publish","type":"post","link":"https:\/\/www.cartoozo.com\/blog\/ways-to-create-a-compelling-effective-home-page\/","title":{"rendered":"Ways to Create a Compelling &#038; Effective Home page"},"content":{"rendered":"<p align=\"JUSTIFY\"><span style=\"font-size: medium;\">If you want your website to generate more sales, improve traffic, decrease bounce rate, engage more and more customers and satisfy them at the same time, just fine tune your home page and see the difference. Yes, your website\u2019s home page is the first element that can impress your customers. Therefore, it should be highly impressive and effective. A better designed home page can easily generate greater traffic and engage more customers.<\/span><\/p>\n<p align=\"JUSTIFY\"><span style=\"font-size: medium;\">Today, most of the website owners redesign home page in order to make it much more functional, authentic and creative rather than a piece of content. They not only integrate better images and social proofs with it, but also make it <\/span><span style=\"color: #000000;\"><span style=\"font-size: medium;\">easily<\/span><\/span><span style=\"font-size: medium;\"> navigable for their customers. Of course, there are many more elements that need to be focused, such as:<\/span><\/p>\n<ul>\n<li>\n<p align=\"JUSTIFY\"><span style=\"font-size: medium;\"><b>Heading- <\/b><\/span><span style=\"font-size: medium;\">Your home page should have clear and simple heading. It should be free from jargons and directly communicate with your customers. In fact, you should diligently use your sub-headings to convey your message efficiently.<\/span><\/p>\n<\/li>\n<li>\n<p align=\"JUSTIFY\"><span style=\"font-size: medium;\"><b>Integrate Call-to-Action \u2013 <\/b><\/span><span style=\"font-size: medium;\">You<\/span><span style=\"font-size: medium;\">should use call-to-actions for customer engagement. Your CTA should be visually attractive and should match the theme of your website design. You should optimise your CTA according to your needs. <\/span><\/p>\n<\/li>\n<li>\n<p align=\"JUSTIFY\"><span style=\"font-size: medium;\"><b>Compelling images \u2013 <\/b><\/span><span style=\"font-size: medium;\">People love to see high-quality images; you should use highly attractive and business-specific images on your home <\/span><span style=\"color: #000000;\"><span style=\"font-size: medium;\">page<\/span><\/span><span style=\"font-size: medium;\"> to make it look more impressive. You can also integrate high-quality videos for more customer engagement. <\/span><\/p>\n<\/li>\n<li>\n<p align=\"JUSTIFY\"><span style=\"font-size: medium;\"><b>Benefits \u2013 <\/b><\/span><span style=\"font-size: medium;\">Never forget to mention about your products or services and their benefits. Use direct and easy to <\/span><span style=\"color: #000000;\"><span style=\"font-size: medium;\">understand<\/span><\/span><span style=\"font-size: medium;\"> language for your customers. <\/span><\/p>\n<\/li>\n<li>\n<p align=\"JUSTIFY\"><span style=\"font-size: medium;\"><b>Navigation \u2013 <\/b><\/span><span style=\"font-size: medium;\">In order to decrease the bounce rate, it is important to use clear navigation on your website. It also helps in improving conversion rate. Navigation menu should be visible and hierarchical for greater understanding. <\/span><\/p>\n<\/li>\n<li>\n<p align=\"JUSTIFY\"><span style=\"font-size: medium;\"><b>Content \u2013 <\/b><\/span><span style=\"font-size: medium;\">Always create high-quality content for your website; it can impress users and <\/span><span style=\"color: #000000;\"><span style=\"font-size: medium;\">make<\/span><\/span><span style=\"font-size: medium;\"> them take immediate actions. Your content should be thoughtfully optimised and have CTAs. You can include case studies, whitepapers, guides and e-books. <\/span><\/p>\n<\/li>\n<li>\n<p align=\"JUSTIFY\"><span style=\"font-size: medium;\"><b>List features \u2013 <\/b><\/span><span style=\"font-size: medium;\">You should also list features along with the benefits for more conversion. In fact, it helps users to know more about the products or <\/span><span style=\"color: #000000;\"><span style=\"font-size: medium;\">services.<\/span><\/span><span style=\"font-size: medium;\"> It will make your <\/span><span style=\"color: #000000;\"><span style=\"font-size: medium;\">website<\/span><\/span><span style=\"font-size: medium;\">much more strong, functional, useful and user-centric. <\/span><\/p>\n<\/li>\n<\/ul>\n<p align=\"JUSTIFY\"><span style=\"font-size: medium;\">No doubt, all these elements can make your home page much more compelling and effective. It will have a significant impact on your <\/span><a href=\"http:\/\/www.cartoozo.com\/search-engine-optimisation.html\"><span style=\"color: #0000ff;\"><span style=\"text-decoration: underline;\"><span style=\"font-size: medium;\">search engine optimisation<\/span><\/span><\/span><\/a><span style=\"font-size: medium;\"> efforts also. So, influence your customers by creating influential home page. <\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>If you want your website to generate more sales, improve traffic, decrease bounce rate, engage more and more customers and satisfy them at the same time, just fine tune your home page and see the difference. Yes, your website\u2019s home page is the first element that can impress your customers. Therefore, it should be highly [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":380,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[2],"tags":[],"_links":{"self":[{"href":"https:\/\/www.cartoozo.com\/blog\/wp-json\/wp\/v2\/posts\/379"}],"collection":[{"href":"https:\/\/www.cartoozo.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.cartoozo.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.cartoozo.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.cartoozo.com\/blog\/wp-json\/wp\/v2\/comments?post=379"}],"version-history":[{"count":1,"href":"https:\/\/www.cartoozo.com\/blog\/wp-json\/wp\/v2\/posts\/379\/revisions"}],"predecessor-version":[{"id":381,"href":"https:\/\/www.cartoozo.com\/blog\/wp-json\/wp\/v2\/posts\/379\/revisions\/381"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.cartoozo.com\/blog\/wp-json\/wp\/v2\/media\/380"}],"wp:attachment":[{"href":"https:\/\/www.cartoozo.com\/blog\/wp-json\/wp\/v2\/media?parent=379"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.cartoozo.com\/blog\/wp-json\/wp\/v2\/categories?post=379"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.cartoozo.com\/blog\/wp-json\/wp\/v2\/tags?post=379"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}