{"id":358,"date":"2016-09-01T12:49:40","date_gmt":"2016-09-01T12:49:40","guid":{"rendered":"http:\/\/www.cartoozo.com\/blog\/?p=358"},"modified":"2016-08-26T12:50:46","modified_gmt":"2016-08-26T12:50:46","slug":"voice-search-is-it-the-future-of-search","status":"publish","type":"post","link":"https:\/\/www.cartoozo.com\/blog\/voice-search-is-it-the-future-of-search\/","title":{"rendered":"Voice Search \u2013 Is it the future of search?"},"content":{"rendered":"<p align=\"JUSTIFY\"><span style=\"font-size: medium;\">Voice search is gaining momentum like never before in the digital marketing arena. Today, more and more people are using it to improve their search experience. Through various systems and technologies the concept of voice search has become much more apparent. Today, it has been noticed that the trend of voice command is increasing amongst people. Therefore, it is important for businesses to concentrate on such fast evolving technological trends to tap numerous opportunities. <\/span><\/p>\n<p align=\"JUSTIFY\"><span style=\"font-size: medium;\">Here are some ways to utilise the power of voice search:<\/span><\/p>\n<ul>\n<li>\n<p align=\"JUSTIFY\"><span style=\"font-size: medium;\"><b>Voice search is in its initial phase \u2013<\/b><\/span><span style=\"font-size: medium;\"> According to some experts, full potential of voice search <\/span><span style=\"color: #000000;\"><span style=\"font-size: medium;\">is<\/span><\/span><span style=\"font-size: medium;\"> yet to be seen. In fact, it is too early to say anything about how it will impact the <\/span><a href=\"http:\/\/www.cartoozo.com\/search-engine-optimisation.html\"><span style=\"color: #0000ff;\"><span style=\"text-decoration: underline;\"><span style=\"font-size: medium;\">SEO<\/span><\/span><\/span><\/a><span style=\"font-size: medium;\"> industry. No doubt, it will grow further and can impact business outcomes, so businesses need to embrace it. <\/span><\/p>\n<\/li>\n<li>\n<p align=\"JUSTIFY\"><span style=\"font-size: medium;\"><b>Voice search has changed the scenario \u2013 <\/b><\/span><span style=\"font-size: medium;\">It is true that<\/span><span style=\"font-size: medium;\">voice search has certainly changed the way people interact with the search engines. Its growth will lead to more natural language queries, which may transform online business landscape. <\/span><\/p>\n<\/li>\n<li>\n<p align=\"JUSTIFY\"><span style=\"font-size: medium;\"><b>Google continues to learn &#8211; <\/b><\/span><span style=\"font-size: medium;\">Artificial Intelligance<\/span><span style=\"font-size: medium;\">and machine learning are improving the prevalence of voice-activated search systems. Therefore, businesses need to make their <\/span><span style=\"color: #000000;\"><span style=\"font-size: medium;\">websites\u2019<\/span><\/span><span style=\"font-size: medium;\"> content much more interactive rather than keyword focused. <\/span><\/p>\n<\/li>\n<li>\n<p align=\"JUSTIFY\"><span style=\"font-size: medium;\"><b>Impact conversion rates \u2013 <\/b><\/span><span style=\"font-size: medium;\">Of course,<\/span><span style=\"font-size: medium;\">voice search will impact conversion rates, but how, it is quite difficult to predict. So to take advantage of voice search, businesses should look to embrace new technologies and be open to exploring new opportunities in the search industry. <\/span><\/p>\n<\/li>\n<li>\n<p align=\"JUSTIFY\"><span style=\"font-size: medium;\"><b>Intent search \u2013 <\/b><\/span><span style=\"font-size: medium;\">It is necessary for companies to design customer-oriented content for users. They should consider using long-tail keywords that highlight user intent. <\/span><\/p>\n<\/li>\n<\/ul>\n<p align=\"JUSTIFY\"><span style=\"font-size: medium;\">Unquestionably, voice search has the ability to change the SEO industr<\/span><span style=\"color: #000000;\"><span style=\"font-size: medium;\">y.<\/span><\/span><span style=\"font-size: medium;\"> The only question is how businesses are going to handle this shift? <\/span><\/p>\n<p align=\"JUSTIFY\">\n","protected":false},"excerpt":{"rendered":"<p>Voice search is gaining momentum like never before in the digital marketing arena. Today, more and more people are using it to improve their search experience. Through various systems and technologies the concept of voice search has become much more apparent. Today, it has been noticed that the trend of voice command is increasing amongst [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[1],"tags":[],"_links":{"self":[{"href":"https:\/\/www.cartoozo.com\/blog\/wp-json\/wp\/v2\/posts\/358"}],"collection":[{"href":"https:\/\/www.cartoozo.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.cartoozo.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.cartoozo.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.cartoozo.com\/blog\/wp-json\/wp\/v2\/comments?post=358"}],"version-history":[{"count":3,"href":"https:\/\/www.cartoozo.com\/blog\/wp-json\/wp\/v2\/posts\/358\/revisions"}],"predecessor-version":[{"id":361,"href":"https:\/\/www.cartoozo.com\/blog\/wp-json\/wp\/v2\/posts\/358\/revisions\/361"}],"wp:attachment":[{"href":"https:\/\/www.cartoozo.com\/blog\/wp-json\/wp\/v2\/media?parent=358"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.cartoozo.com\/blog\/wp-json\/wp\/v2\/categories?post=358"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.cartoozo.com\/blog\/wp-json\/wp\/v2\/tags?post=358"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}