{"id":340,"date":"2016-08-26T09:03:50","date_gmt":"2016-08-26T09:03:50","guid":{"rendered":"http:\/\/www.cartoozo.com\/blog\/?p=340"},"modified":"2016-08-26T09:07:31","modified_gmt":"2016-08-26T09:07:31","slug":"perform-website-audit-to-improve-its-performance","status":"publish","type":"post","link":"https:\/\/www.cartoozo.com\/blog\/perform-website-audit-to-improve-its-performance\/","title":{"rendered":"Perform Website Audit to Improve its Performance"},"content":{"rendered":"<p align=\"JUSTIFY\"><span style=\"color: #000000;\"><span style=\"font-size: medium;\">SEO Audit is one of the most important activities to make a website competitive and technically strong. Though it takes a lot of time and efforts to analyse a website and its technical aspects, it is not a waste of time and resources. It is a straightforward method to make a website error free and versatile. Even <\/span><\/span><a href=\"http:\/\/www.cartoozo.com\/search-engine-optimisation.html\"><span style=\"color: #0000ff;\"><span style=\"text-decoration: underline;\"><span style=\"font-size: medium;\">SEO professionals<\/span><\/span><\/span><\/a><span style=\"color: #000000;\"><span style=\"font-size: medium;\"> never underestimate the power of an Audit; they always carry out a detailed audit of a website to highlight its errors, flaws and other coding issues. They fix them to make a website perform well. An error free and well optimised website attracts the maximum amount of traffic as well as improves its performance on the web. <\/span><\/span><\/p>\n<p align=\"JUSTIFY\"><span style=\"color: #000000;\"><span style=\"font-size: medium;\"><b>Real Benefits of Website Audit<\/b><\/span><\/span><\/p>\n<ul>\n<li>\n<p align=\"JUSTIFY\"><span style=\"color: #000000;\"><span style=\"font-size: medium;\"><b>Improve website performance \u2013 A <\/b><\/span><\/span><span style=\"color: #000000;\"><span style=\"font-size: medium;\">website audit improves the overall performance of your website. An audit gives you a chance to assess your website\u2019s functionality and structure. This helps you to analyse URLs, navigation criteria and content. <\/span><\/span><\/p>\n<\/li>\n<li>\n<p align=\"JUSTIFY\"><span style=\"color: #000000;\"><span style=\"font-size: medium;\"><b>Enhance SEO efforts \u2013<\/b><\/span><\/span><span style=\"color: #000000;\"><span style=\"font-size: medium;\">A detailed audit helps you extract dead URLs, server errors, duplicate titles and descriptions. You can also see keyword stuffing and other pitfalls. <\/span><\/span><\/p>\n<\/li>\n<li>\n<p align=\"JUSTIFY\"><span style=\"color: #000000;\"><span style=\"font-size: medium;\"><b>Improve conversions \u2013<\/b><\/span><\/span><span style=\"color: #000000;\"><span style=\"font-size: medium;\">A thorough audit enables you to re-evaluate the effectiveness of your site in terms of lead generation and conversion. You can spot previously overlooked aspects and add relevant elements to your website. <\/span><\/span><\/p>\n<\/li>\n<\/ul>\n<p align=\"JUSTIFY\"><span style=\"color: #000000;\"><span style=\"font-size: medium;\"><b>SEO audit process- <\/b><\/span><\/span><\/p>\n<p align=\"JUSTIFY\"><span style=\"color: #000000;\"><span style=\"font-size: medium;\"><b>Content evaluation <\/b><\/span><\/span><\/p>\n<p align=\"JUSTIFY\"><span style=\"color: #000000;\"><span style=\"font-size: medium;\">An audit helps you to evaluate your website\u2019s content. It helps you to create valuable and useful content for your customers. If the content is outdated, you can make it advanced, logical, factual and aggressive with suitable CTAs. You can review your titles, descriptions, blog content, keywords and web pages. In addition, you can add value proposition to your website by making it more business centric. <\/span><\/span><\/p>\n<p align=\"JUSTIFY\"><span style=\"color: #000000;\"><span style=\"font-size: medium;\"><b>Technical evaluation <\/b><\/span><\/span><\/p>\n<p align=\"JUSTIFY\"><span style=\"color: #000000;\"><span style=\"font-size: medium;\">This helps you to make your website responsive, fast, <\/span><\/span><a href=\"http:\/\/www.cartoozo.com\/mobile-solutions.html\"><span style=\"color: #0000ff;\"><span style=\"text-decoration: underline;\"><span style=\"font-size: medium;\">mobile-friendly<\/span><\/span><\/span><\/a> <span style=\"color: #000000;\"><span style=\"font-size: medium;\">and flawless. This also helps to clean technical errors, dead links, broken links and other serious flaws. <\/span><\/span><\/p>\n<p align=\"JUSTIFY\"><span style=\"color: #000000;\"><span style=\"font-size: medium;\"><b>Website functionality <\/b><\/span><\/span><\/p>\n<p align=\"JUSTIFY\"><span style=\"color: #000000;\"><span style=\"font-size: medium;\">If your website has too much Flash or JavaScript, you must reduce this because such type of extensive coding makes a web page too heavy to load. This will help you to increase your website\u2019s speed and performance on the web. You should include a robots.txt file, if it is not there already. A Robots.txt file instructs crawlers to crawl your site in a desirable manner. <\/span><\/span><\/p>\n<p align=\"JUSTIFY\"><span style=\"color: #000000;\"><span style=\"font-size: medium;\"><b>Sitemap <\/b><\/span><\/span><\/p>\n<p align=\"JUSTIFY\"><span style=\"color: #000000;\"><span style=\"font-size: medium;\">Your website should have XML sitemap. This offers you an opportunity to tell the search engines which pages are ready to get crawled and indexed. However, you should also remove dead URLs from your sitemap to make it functional. So, always keep it up to date. <\/span><\/span><\/p>\n<p align=\"JUSTIFY\"><a name=\"_GoBack\"><\/a><span style=\"color: #000000;\"><span style=\"font-size: medium;\">In addition, you should check the website images, inbound and outbound links, Meta tags, keyword density, presence on social media, URL structure and dynamic URLs present on the website. This will help you make your website valuable, fully functional and useful. You also need to use advanced audit tools to refine your website and make it user friendly. <\/span><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>SEO Audit is one of the most important activities to make a website competitive and technically strong. Though it takes a lot of time and efforts to analyse a website and its technical aspects, it is not a waste of time and resources. It is a straightforward method to make a website error free and [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":341,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[2],"tags":[],"_links":{"self":[{"href":"https:\/\/www.cartoozo.com\/blog\/wp-json\/wp\/v2\/posts\/340"}],"collection":[{"href":"https:\/\/www.cartoozo.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.cartoozo.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.cartoozo.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.cartoozo.com\/blog\/wp-json\/wp\/v2\/comments?post=340"}],"version-history":[{"count":3,"href":"https:\/\/www.cartoozo.com\/blog\/wp-json\/wp\/v2\/posts\/340\/revisions"}],"predecessor-version":[{"id":344,"href":"https:\/\/www.cartoozo.com\/blog\/wp-json\/wp\/v2\/posts\/340\/revisions\/344"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.cartoozo.com\/blog\/wp-json\/wp\/v2\/media\/341"}],"wp:attachment":[{"href":"https:\/\/www.cartoozo.com\/blog\/wp-json\/wp\/v2\/media?parent=340"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.cartoozo.com\/blog\/wp-json\/wp\/v2\/categories?post=340"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.cartoozo.com\/blog\/wp-json\/wp\/v2\/tags?post=340"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}