{"id":1309,"date":"2020-01-29T13:07:44","date_gmt":"2020-01-29T13:07:44","guid":{"rendered":"https:\/\/www.cartoozo.com\/blog\/?p=1309"},"modified":"2020-01-31T09:59:32","modified_gmt":"2020-01-31T09:59:32","slug":"ad-networks","status":"publish","type":"post","link":"https:\/\/www.cartoozo.com\/blog\/ad-networks\/","title":{"rendered":"Ad Networks"},"content":{"rendered":"

If you\u2019re a blogger, chances are you\u2019re interested in monetizing your blog. One of the most popular ways to do so is advertising. There are many different forms of advertising out there for bloggers \u2013 from ad networks like Google Ad Sense, to direct advertisements, to affiliate marketing and sponsorships. <\/span><\/span><\/p>\n

<\/p>\n

\u00a0When using advertising to monetize your blog, there\u2019s a few principles to keep in mind. Firstly, crowding your blog with a lot of adverts will only irritate your readers. It is much better to keep ads to a minimum \u2013 having one high paying ad is infinitely more useful than several low paying ads. Moreover, ads should be relevant to your site \u2013 that is, if you\u2019re a blog about language learning, your ads might be promoting language learning apps, websites, textbooks or other useful resources for your readers. Similarly, if you are a blog about swimming, you\u2019ll want to be advertising appropriate equipment like flippers and goggles \u2013 not skiwear! <\/span><\/span><\/p>\n

\u00a0The more traffic your website receives, the higher value your blog boasts for the advertiser. Moreover, if you have a loyal, engaged readership who will actively click through adverts, advertisers will pay more to advertise on your site. <\/span><\/span><\/p>\n

\u00a0As noted, there are tons of ways to use adverts to monetize your blog \u2013 the aforementioned list is by no means exhaustive, so you can get creative and explore the many different types of advertising out there. This post will focus exclusively on Ad Networks, and how to leverage them to your advantage to start making money from your blog today!<\/span><\/span><\/p>\n

\u00a0Google Ad Sense<\/b><\/span><\/span><\/p>\n

Google AdSense is probably the easiest way to start making money from your blog. You simply add a script provided by Google to your blog, and ads will begin displaying automatically. You\u2019ll be paid every time a reader clicks on an advert, and the pay out is set by the advertiser and moderated by Google.<\/span><\/span><\/p>\n

\u00a0Adverts from Google Ad Sense can be text, images, videos or other interactive media formats, and they\u2019re great because they\u2019re targeted to the sites content and audience! Ads are decided by Google, meaning their quality will always be sound. <\/span><\/span><\/p>\n

\u00a0There are two models used by Google Ad Sense \u2013 Cost Per Click (CPC) advertising, which means the blogger is paid for how many people click on the advert, or Cost Per Impression (CPM) which means the number of people seeing the advert decides the bloggers pay out. CPM stands for cost per thousand impressions (M is the roman numeral for a thousand) and so the price is decided by the estimated viewership of the advert. <\/span><\/span><\/p>\n

\u00a0What\u2019s also cool about Google Ad Sense is that they use the Ad Choices program \u2013 viewers to your blog can decide if they want to see this particular advert, if it\u2019s been useful, or if it is offensive in anyway. If the advert covers content of your blog, viewers can also report it. Making your blog readers feel more involved in their viewing of ads is invaluable to any blog, as your readers can choose if an ad is irritating them and explain why. <\/span><\/span><\/p>\n

\u00a0Google makes an incredible 22% of their total revenue from Google Ad Sense, and around 1.1 million websites use Google Ad Sense already.<\/span><\/span><\/p>\n

The only catch is that your blog needs to have more than 300 views per day to qualify to join Google Ad Sense \u2013 if you have a high volume of traffic to your site, you simply request to be approved by Google, and then once approved, you start earning money right away!<\/span><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

If you\u2019re a blogger, chances are you\u2019re interested in monetizing your blog. One of the most popular ways to do so is advertising. There are many different forms of advertising out there for bloggers \u2013 from ad networks like Google Ad Sense, to direct advertisements, to affiliate marketing and sponsorships.<\/p>\n","protected":false},"author":1,"featured_media":1310,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[11,8],"tags":[],"_links":{"self":[{"href":"https:\/\/www.cartoozo.com\/blog\/wp-json\/wp\/v2\/posts\/1309"}],"collection":[{"href":"https:\/\/www.cartoozo.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.cartoozo.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.cartoozo.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.cartoozo.com\/blog\/wp-json\/wp\/v2\/comments?post=1309"}],"version-history":[{"count":1,"href":"https:\/\/www.cartoozo.com\/blog\/wp-json\/wp\/v2\/posts\/1309\/revisions"}],"predecessor-version":[{"id":1311,"href":"https:\/\/www.cartoozo.com\/blog\/wp-json\/wp\/v2\/posts\/1309\/revisions\/1311"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.cartoozo.com\/blog\/wp-json\/wp\/v2\/media\/1310"}],"wp:attachment":[{"href":"https:\/\/www.cartoozo.com\/blog\/wp-json\/wp\/v2\/media?parent=1309"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.cartoozo.com\/blog\/wp-json\/wp\/v2\/categories?post=1309"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.cartoozo.com\/blog\/wp-json\/wp\/v2\/tags?post=1309"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}