{"id":1254,"date":"2019-01-27T14:44:22","date_gmt":"2019-01-27T14:44:22","guid":{"rendered":"https:\/\/www.cartoozo.com\/blog\/?p=1254"},"modified":"2019-01-10T15:50:01","modified_gmt":"2019-01-10T15:50:01","slug":"this-is-the-right-time-to-implement-online-marketing-strategies-for-small-businesses","status":"publish","type":"post","link":"https:\/\/www.cartoozo.com\/blog\/this-is-the-right-time-to-implement-online-marketing-strategies-for-small-businesses\/","title":{"rendered":"This is the Right Time to Implement Online Marketing Strategies for Small Businesses"},"content":{"rendered":"<p>If you are not using online marketing strategies then it is high time for you to use it.\u00a0 Here are a few credible online marketing strategies for small businesses that do not require a significant investment &#8211;<\/p>\n<ul>\n<li><b>Use free keyword research tools \u2013 <\/b>Any online marketing expert will tell you that keywords are the building blocks of <b>any SEO campaign<\/b>. Hence, you should start by choosing the most relevant keywords for your small business.<\/li>\n<\/ul>\n<p>Here are a few free <a href=\"https:\/\/www.cartoozo.com\/keyword-analysis.html\">keyword research<\/a> tools to use &#8211;<\/p>\n<p>\u25e6\u00a0\u00a0 Answer the Public<\/p>\n<p>\u25e6\u00a0\u00a0 Google Correlate<\/p>\n<p>\u25e6\u00a0\u00a0 Keywords Everywhere<\/p>\n<p>\u25e6\u00a0\u00a0 Google Trends<\/p>\n<p>\u25e6\u00a0\u00a0 Wordtracker Scout<\/p>\n<p>\u25e6\u00a0\u00a0 Google Search Console<\/p>\n<ul>\n<li><b>Use Ahrefs \u2013 <\/b>Many marketers do not use SEO tools because they are too technical to understand. However, there are many tools such as Ahrefs that are easy to use and understand as well. You can use it to explore content opportunities, competitor\u2019s backlinks, link opportunities as well as low competitive keywords.<\/li>\n<\/ul>\n<ul>\n<li><b>Set up a blog and increase its traffic \u2013 <\/b>Today, setting up a blog is just a piece of the pie; however, attracting relevant traffic to it is like climbing a mountain without gears. That is why, you should try to increase blog traffic by implementing certain tactics, such as &#8211;<\/li>\n<\/ul>\n<p>\u25e6\u00a0\u00a0 Create content that has long shelf-life.<\/p>\n<p>\u25e6\u00a0\u00a0 Create and distribute content with organic search traffic potential.<\/p>\n<p>\u25e6\u00a0\u00a0 Create posts on relevant topics only.<\/p>\n<p>\u25e6\u00a0\u00a0 Optimise content on regular intervals.<\/p>\n<ul>\n<li><b>Embrace SEO Audit \u2013 <\/b>Despite being technically complex and tedious, it has its own benefits (in terms of rankings and traffic). Today, you can use a wide range of <b>smart and robust SEO audit tools<\/b> to simplify the entire task, such as &#8211;<\/li>\n<\/ul>\n<p>\u25e6\u00a0\u00a0 Google Analytics<\/p>\n<p>\u25e6\u00a0\u00a0 Ahrefs<\/p>\n<p>\u25e6\u00a0\u00a0 Screaming Frog<\/p>\n<p>\u25e6\u00a0\u00a0 Google Search Console<\/p>\n<p>\u25e6\u00a0\u00a0 Google PageSpeed Insights<\/p>\n<p>\u25e6\u00a0\u00a0 Google\u2019s Structured Data Testing Tool<\/p>\n<ul>\n<li><b>Use Disavow Links Tool \u2013 <\/b>For many it\u2019s an alien term, but for digital marketers it is their best buddy. Basically, it is designed to protect your website from link-related penalties. In a nutshell, you should use this tool to get rid of toxic links (paid links, PBNs, low-quality directories, etc.) that can harm your website in future. It will eventually help your website to improve its credibility and search engine rankings.<\/li>\n<\/ul>\n<p><b>Final thoughts &#8211; <\/b>While off-line promotion is important, businesses must embrace &#8220;online marketing&#8221; mentality and offer a friendly, well-maintained and optimised website to its customers.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>If you are not using online marketing strategies then it is high time for you to use it.\u00a0 Here are a few credible online marketing strategies for small businesses that do not require a significant investment &#8211; Use free keyword research tools \u2013 Any online marketing expert will tell you that keywords are the building [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":1266,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[2],"tags":[],"_links":{"self":[{"href":"https:\/\/www.cartoozo.com\/blog\/wp-json\/wp\/v2\/posts\/1254"}],"collection":[{"href":"https:\/\/www.cartoozo.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.cartoozo.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.cartoozo.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.cartoozo.com\/blog\/wp-json\/wp\/v2\/comments?post=1254"}],"version-history":[{"count":1,"href":"https:\/\/www.cartoozo.com\/blog\/wp-json\/wp\/v2\/posts\/1254\/revisions"}],"predecessor-version":[{"id":1255,"href":"https:\/\/www.cartoozo.com\/blog\/wp-json\/wp\/v2\/posts\/1254\/revisions\/1255"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.cartoozo.com\/blog\/wp-json\/wp\/v2\/media\/1266"}],"wp:attachment":[{"href":"https:\/\/www.cartoozo.com\/blog\/wp-json\/wp\/v2\/media?parent=1254"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.cartoozo.com\/blog\/wp-json\/wp\/v2\/categories?post=1254"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.cartoozo.com\/blog\/wp-json\/wp\/v2\/tags?post=1254"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}