{"id":1239,"date":"2019-01-20T14:32:24","date_gmt":"2019-01-20T14:32:24","guid":{"rendered":"https:\/\/www.cartoozo.com\/blog\/?p=1239"},"modified":"2019-01-10T15:19:44","modified_gmt":"2019-01-10T15:19:44","slug":"long-term-strategies-to-build-a-solid-foundation-of-a-website","status":"publish","type":"post","link":"https:\/\/www.cartoozo.com\/blog\/long-term-strategies-to-build-a-solid-foundation-of-a-website\/","title":{"rendered":"Long-term Strategies to Build a Solid Foundation of a Website"},"content":{"rendered":"<p>Businesses are turning to <b>online marketing<\/b> to gain sustainable results (to build a solid foundation of a website). Here are a few online marketing strategies for innovative businesses:<\/p>\n<p><b>Understand Google RankBrain Algorithm<\/b><\/p>\n<p>There is no denying the fact that <b>Google RankBrain Algorithm<\/b> is powerful enough to provide the best results for search queries. It has been called Google\u2019s third most important ranking signal. So, how to optimise for RankBrain?<\/p>\n<ul>\n<li>Write your content for human, not machines.<\/li>\n<li>Write quality and original content.<\/li>\n<\/ul>\n<p><b>Create an Instagram Content Plan <\/b><\/p>\n<p>If you want to maximise your results, it is important for you to create a solid Instagram content plan.\u00a0 For better results:<\/p>\n<ul>\n<li>Share tips to help your users and clients to solve their problems.<\/li>\n<li>Try to establish authority as an expert in your niche.<\/li>\n<li>Create and distribute inspirational quotes.<\/li>\n<li>Tell stories about your brand and products.<\/li>\n<li>Never use poor-quality and unprofessional images.<\/li>\n<\/ul>\n<p><b>Utilise Powerful Graphic Design Tools<\/b><\/p>\n<p>If you want to create quality <b>social media images<\/b>, you should use productive graphic design tools. Here are a few tools to use:<\/p>\n<ul>\n<li>Snappa<\/li>\n<li>Easil<\/li>\n<li>RelayThat<\/li>\n<\/ul>\n<p><b>Use Social Tools <\/b><\/p>\n<p>Use the below mentioned social tools to create content and ads.<\/p>\n<ul>\n<li>Feedly<\/li>\n<li>Lumen5<\/li>\n<li>Tack<\/li>\n<li>Social Warfare<\/li>\n<li>AdEspresso<\/li>\n<\/ul>\n<p><b>Optimise your YouTube Channel<\/b><\/p>\n<p>YouTube is the second <b>most popular search engine<\/b> in the world and according to a report, an optimised YouTube channel delivers a rewarding viewing experience. Hence, you should optimise YouTube to improve your visibility.<\/p>\n<ul>\n<li>Create an attractive YouTube channel home page.<\/li>\n<li>Choose a quality profile picture.<\/li>\n<li>Create an impressive about us page.<\/li>\n<li>Use Google Trends to find trending topics.<\/li>\n<li>Optimise title, description for good visibility.<\/li>\n<\/ul>\n<p><b>Use Google Chrome Extensions<\/b><\/p>\n<p>Whether you want to align your <a href=\"https:\/\/www.cartoozo.com\/social-media-marketing.html\">social media marketing<\/a> task or improve your productivity, you should always use Google Chrome Extensions, like:<\/p>\n<ul>\n<li>Check My Links<\/li>\n<li>Momentum<\/li>\n<li>LastPass<\/li>\n<li>Hootlet<\/li>\n<\/ul>\n<p><b>Use Google Analytics<\/b><\/p>\n<p>Google Analytics offers many built-in reporting features that help to take meaningful decisions. How to use Google Analytics?<\/p>\n<ul>\n<li>Plot Rows is to visualise time series data.<\/li>\n<li>See pivot tables to visualise sensitive data.<\/li>\n<\/ul>\n<p><b>Use tools to redefine Twitter marketing<\/b><\/p>\n<p>If you want to automate your Twitter marketing, use Twitter marketing tools, such as:<\/p>\n<ul>\n<li>Followerwonk<\/li>\n<li>Buffer<\/li>\n<li>Audience<\/li>\n<li>MeetEdgar<\/li>\n<\/ul>\n<p>So, use these long-term strategies to build a solid foundation of your website.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Businesses are turning to online marketing to gain sustainable results (to build a solid foundation of a website). Here are a few online marketing strategies for innovative businesses: Understand Google RankBrain Algorithm There is no denying the fact that Google RankBrain Algorithm is powerful enough to provide the best results for search queries. It has [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":1272,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[2],"tags":[],"_links":{"self":[{"href":"https:\/\/www.cartoozo.com\/blog\/wp-json\/wp\/v2\/posts\/1239"}],"collection":[{"href":"https:\/\/www.cartoozo.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.cartoozo.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.cartoozo.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.cartoozo.com\/blog\/wp-json\/wp\/v2\/comments?post=1239"}],"version-history":[{"count":1,"href":"https:\/\/www.cartoozo.com\/blog\/wp-json\/wp\/v2\/posts\/1239\/revisions"}],"predecessor-version":[{"id":1240,"href":"https:\/\/www.cartoozo.com\/blog\/wp-json\/wp\/v2\/posts\/1239\/revisions\/1240"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.cartoozo.com\/blog\/wp-json\/wp\/v2\/media\/1272"}],"wp:attachment":[{"href":"https:\/\/www.cartoozo.com\/blog\/wp-json\/wp\/v2\/media?parent=1239"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.cartoozo.com\/blog\/wp-json\/wp\/v2\/categories?post=1239"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.cartoozo.com\/blog\/wp-json\/wp\/v2\/tags?post=1239"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}