{"id":1227,"date":"2019-01-14T14:22:25","date_gmt":"2019-01-14T14:22:25","guid":{"rendered":"https:\/\/www.cartoozo.com\/blog\/?p=1227"},"modified":"2019-01-10T15:03:16","modified_gmt":"2019-01-10T15:03:16","slug":"can-online-marketing-strategies-drive-your-business-forward","status":"publish","type":"post","link":"https:\/\/www.cartoozo.com\/blog\/can-online-marketing-strategies-drive-your-business-forward\/","title":{"rendered":"Can online marketing strategies drive your business forward?"},"content":{"rendered":"<p>Online marketing has become an essential marketing resource for businesses; and its strategies are ideal for both small and large scale businesses. Here are a few suitable <a href=\"https:\/\/www.cartoozo.com\/blog\/\">online marketing strategies<\/a> for forward looking businesses.<\/p>\n<p><b>Video marketing<\/b> \u2013 Video marketing has the ability to catch the attention of users and impress them, which is vital for businesses of all types.<\/p>\n<p>Benefits of video marketing:<\/p>\n<ul>\n<li>Grab customers&#8217; attention<\/li>\n<li>Educate customers<\/li>\n<li>Improve brand visibility and ROI<\/li>\n<li>The best and fastest medium to build your online authority<\/li>\n<\/ul>\n<p>Expert marketers believe that by setting up a YouTube channel online businesses can create a dramatic impact and connect with users.<\/p>\n<p>Best ways to use video marketing:<\/p>\n<ul>\n<li>Learn how to create different types of videos<\/li>\n<li>Develop a focused YouTube marketing strategy<\/li>\n<li>Decide what types of videos to promote and on which platforms<\/li>\n<li>Shoot stunning videos<\/li>\n<li>Edit and enhance your video quality<\/li>\n<\/ul>\n<p><b>Generate website traffic with the help of Pinterest \u2013<\/b> Pinterest,\u00a0 a visual discovery engine, is ideal for online businesses.\u00a0 This platform has one of the highest conversion rates.\u00a0 (90% of people in a recent study said Pinterest gives them ideas about which products to purchase.)<\/p>\n<p>Benefits of using Pinterest:<\/p>\n<ul>\n<li>Finding new customers<\/li>\n<li>Improving sales<\/li>\n<li>Building brand<\/li>\n<\/ul>\n<p>Best ways to use Pinterest:<\/p>\n<ul>\n<li>Launch ad campaign on Pinterest.<\/li>\n<li>Creative high quality images that can stand out.<\/li>\n<li>Be creative<\/li>\n<\/ul>\n<p><b>Leverage Google My Business listing <\/b>\u2013 Today, Google My Business listing is one of the most effective ways to improve business visibility on the web. However, provide correct information.<\/p>\n<p><b>What is Google My Business (GMB)? <\/b>\u2014 It is a free tool from Google that helps business owners to manage their online presence across the search engine.<\/p>\n<p>Benefits of using Google My Business listing:<\/p>\n<ul>\n<li>Improves visibility in your local community.<\/li>\n<li>Helps to enhance organic rankings.<\/li>\n<\/ul>\n<p>Best ways to use Google My Business listing:<\/p>\n<ul>\n<li>Claim and verify your local business <b>Google My Business (GMB) <\/b>listing.<\/li>\n<li>Keep your business information updated.<\/li>\n<li>Upload quality photos.<\/li>\n<li>Encourage customers to leave feedback.<\/li>\n<li>Optimise your business description by including specific keywords.<\/li>\n<\/ul>\n<p><b>Create and distribute PR <\/b>&#8211; PR is still an effective marketing tool. You must use it to provide updates about your brand, products and services.<\/p>\n<p>Benefits of using PR &#8211;<\/p>\n<ul>\n<li>Effectively announces something newsworthy.<\/li>\n<li>Efficiently spreads specific information about an event.<\/li>\n<\/ul>\n<p>Best ways to create PR &#8211;<\/p>\n<ul>\n<li>Always write to the point PR.<\/li>\n<li>Optimise PR.<\/li>\n<li>Use facts and quotes.<\/li>\n<li>Avoid very long sentences as well as paragraphs.<\/li>\n<li>Create engaging headlines.<\/li>\n<\/ul>\n<p>No matter what type of business you have, you can always use<b> online marketing strategies<\/b>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Online marketing has become an essential marketing resource for businesses; and its strategies are ideal for both small and large scale businesses. Here are a few suitable online marketing strategies for forward looking businesses. Video marketing \u2013 Video marketing has the ability to catch the attention of users and impress them, which is vital for [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":1266,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[2],"tags":[],"_links":{"self":[{"href":"https:\/\/www.cartoozo.com\/blog\/wp-json\/wp\/v2\/posts\/1227"}],"collection":[{"href":"https:\/\/www.cartoozo.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.cartoozo.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.cartoozo.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.cartoozo.com\/blog\/wp-json\/wp\/v2\/comments?post=1227"}],"version-history":[{"count":1,"href":"https:\/\/www.cartoozo.com\/blog\/wp-json\/wp\/v2\/posts\/1227\/revisions"}],"predecessor-version":[{"id":1228,"href":"https:\/\/www.cartoozo.com\/blog\/wp-json\/wp\/v2\/posts\/1227\/revisions\/1228"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.cartoozo.com\/blog\/wp-json\/wp\/v2\/media\/1266"}],"wp:attachment":[{"href":"https:\/\/www.cartoozo.com\/blog\/wp-json\/wp\/v2\/media?parent=1227"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.cartoozo.com\/blog\/wp-json\/wp\/v2\/categories?post=1227"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.cartoozo.com\/blog\/wp-json\/wp\/v2\/tags?post=1227"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}