{"id":1200,"date":"2018-05-29T12:44:34","date_gmt":"2018-05-29T12:44:34","guid":{"rendered":"https:\/\/www.cartoozo.com\/blog\/?p=1200"},"modified":"2018-11-15T11:46:38","modified_gmt":"2018-11-15T11:46:38","slug":"ways-to-make-an-impressive-and-competitive-website","status":"publish","type":"post","link":"https:\/\/www.cartoozo.com\/blog\/ways-to-make-an-impressive-and-competitive-website\/","title":{"rendered":"Ways to Make an Impressive and Competitive Website"},"content":{"rendered":"<p>SEO can improve the online presence of any business by keeping it healthy and competitive. Go through this article to understand <a href=\"http:\/\/www.cartoozo.com\/search-engine-optimisation.html\">SEO<\/a> and how to use it to make a website competitive:<\/p>\n<p><b>Always think about UX<\/b><\/p>\n<p>If you want to attract customers and improve their overall browsing experience, you need to improve UX.<\/p>\n<p>Tips:<\/p>\n<ul>\n<li>Use high quality pictures.<\/li>\n<li>Reduce the number of clicks to complete a task.<\/li>\n<li>Ask for sign ups.<\/li>\n<li>Provide special offers.<\/li>\n<li>Focus on the elements of design.<\/li>\n<\/ul>\n<p><b>Use Google Search Console <\/b><\/p>\n<p>It\u2019s a great tool that is designed to provide complete information (actionable reports, tools, and a wide variety of learning resources) about a website\u2019s health. You must use it to improve the performance of a website.<\/p>\n<p>Tips:<\/p>\n<ul>\n<li>Add and verify your site in <a href=\"http:\/\/www.cartoozo.com\/blog\/how-to-use-google-search-console\/\">Google Search Console<\/a>.<\/li>\n<li>Use fetch as Google tool to test the accessibility of your web page.<\/li>\n<li>Use it to check the overall health of your site.<\/li>\n<li>Study &#8211; <a href=\"https:\/\/support.google.com\/webmasters\/answer\/6258314?hl=en\" target=\"_blank\" rel=\"nofollow\">https:\/\/support.google.com\/webmasters\/answer\/6258314?hl=en<\/a><\/li>\n<\/ul>\n<p><b>Focus on Google My Business profile<\/b><\/p>\n<p>No doubt, a Google My Business profile is key to success for local SEO. It\u2019s completely free and enables you to attract local customers. It is ideal for small business owners.<\/p>\n<p>Tips:<\/p>\n<ul>\n<li>Claim your listing.<\/li>\n<li>Use actual business name as well as choose the correct categories.<\/li>\n<li>Update your opening hours and phone number.<\/li>\n<li>Use quality pictures and encourage reviews.<\/li>\n<\/ul>\n<p><b>Use HTTPS <\/b><\/p>\n<p>According to Google, if you use HTTPS instead of HTTP your website may experience a minor ranking boost. In other words, Google prefers websites that are trusted as well as certified. Hence, use HTTPS for safe and secure transactions.<\/p>\n<p>Advantages:<\/p>\n<ul>\n<li>Increased rankings<\/li>\n<li>Security and privacy<\/li>\n<\/ul>\n<p>Tips:<\/p>\n<ul>\n<li>Understand the difference\u00a0 between HTTP and HTTPS.<\/li>\n<li>Obtain the most suitable certificate for your website.<\/li>\n<\/ul>\n<p><b>Use high quality Backlink Checker tools <\/b><\/p>\n<p>As an optimiser, you should use quality backlink checker tools. You must use them to identify total number of backlinks and referring domains.<\/p>\n<p>Tips:<\/p>\n<ul>\n<li>Identify New\/Lost Backlinks.<\/li>\n<li>Study trust flow.<\/li>\n<li>Determine top anchor terms.<\/li>\n<\/ul>\n<p>Bonus tips:<\/p>\n<ul>\n<li>Use high-volume keywords.<\/li>\n<li>Improve page load speed.<\/li>\n<li>Educate yourself and test your tactics.<\/li>\n<li>Always try out new things and measure your success.<\/li>\n<\/ul>\n<p>So, focus on all the above mentioned SEO factors and make your website strong and competitive.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>SEO can improve the online presence of any business by keeping it healthy and competitive. Go through this article to understand SEO and how to use it to make a website competitive: Always think about UX If you want to attract customers and improve their overall browsing experience, you need to improve UX. Tips: Use [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":1208,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[2],"tags":[],"_links":{"self":[{"href":"https:\/\/www.cartoozo.com\/blog\/wp-json\/wp\/v2\/posts\/1200"}],"collection":[{"href":"https:\/\/www.cartoozo.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.cartoozo.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.cartoozo.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.cartoozo.com\/blog\/wp-json\/wp\/v2\/comments?post=1200"}],"version-history":[{"count":1,"href":"https:\/\/www.cartoozo.com\/blog\/wp-json\/wp\/v2\/posts\/1200\/revisions"}],"predecessor-version":[{"id":1201,"href":"https:\/\/www.cartoozo.com\/blog\/wp-json\/wp\/v2\/posts\/1200\/revisions\/1201"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.cartoozo.com\/blog\/wp-json\/wp\/v2\/media\/1208"}],"wp:attachment":[{"href":"https:\/\/www.cartoozo.com\/blog\/wp-json\/wp\/v2\/media?parent=1200"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.cartoozo.com\/blog\/wp-json\/wp\/v2\/categories?post=1200"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.cartoozo.com\/blog\/wp-json\/wp\/v2\/tags?post=1200"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}