{"id":1194,"date":"2018-05-26T12:40:17","date_gmt":"2018-05-26T12:40:17","guid":{"rendered":"https:\/\/www.cartoozo.com\/blog\/?p=1194"},"modified":"2018-11-16T16:19:20","modified_gmt":"2018-11-16T16:19:20","slug":"small-businesses-can-use-digital-marketing-to-generate-traffic-gain-credibility","status":"publish","type":"post","link":"https:\/\/www.cartoozo.com\/blog\/small-businesses-can-use-digital-marketing-to-generate-traffic-gain-credibility\/","title":{"rendered":"Small Businesses can Use Digital Marketing to Generate Traffic &#038; Gain Credibility"},"content":{"rendered":"<p>Digital marketing techniques assist small businesses to capture the market and achieve better outcomes. Here are a few digital marketing techniques for small businesses: <b>Make use of online reviews <\/b> According to a report, 83% of buyers claim that they no longer trust advertising, but trust recommendations from users online. Hence, you should make good use of online reviews. Here are a few ways to use reviews:<\/p>\n<ul>\n<li>Use Yelp, Google, and Facebook.<\/li>\n<li>Add a Yelp button to your website.<\/li>\n<li>68% of consumers go to social networking sites to read product reviews; hence, rely on Facebook reviews.<\/li>\n<\/ul>\n<p><b>Keep your content updated <\/b> Create valuable, informative and fresh content for both users and search engines. Here are a few ways to keep your content updated and effective:<\/p>\n<ul>\n<li>Regularly update your content.<\/li>\n<li>Focus on current news and trends.<\/li>\n<li>Understand what is &#8220;Page Quality Rating&#8221;.<\/li>\n<li>Update your blog frequently.<\/li>\n<\/ul>\n<p><b>Study and analyse reporting metrics <\/b> Whether you are a marketer or business owner, you should study and analyse SEO reporting metrics thoroughly; it will help you to understand what\u2019s going on and what you need to do further to improve.\u00a0 Here are a few tips to study SEO metrics:<\/p>\n<ul>\n<li>Understand Bounce rate, Average Session Duration, Conversion rate &amp; volumes.<\/li>\n<li>Study Google Search Console and keep an eye on penalties as well as technical issues.<\/li>\n<li>Study landing pages as well as their overall performance.<\/li>\n<\/ul>\n<p><b>Perform SEO audit <\/b> An <a href=\"http:\/\/www.cartoozo.com\/blog\/perform-an-seo-audit-to-make-your-website-competitive\/\">SEO audit<\/a> is a procedure to check serious technical issues on a website. Do it on a regular basis. Here are a few ways to perform an SEO audit:<\/p>\n<ul>\n<li>Stay away from negative SEO practices.<\/li>\n<li>Work according to Google\u2019s webmasters guidelines.<\/li>\n<li>Focus on both accessibility and indexability of your website.<\/li>\n<li>Wisely create meta tags. (<a href=\"https:\/\/searchenginewatch.com\/2016\/05\/16\/how-to-write-meta-title-tags-for-seo-with-good-and-bad-examples\/\" target=\"_blank\" rel=\"nofollow\">https:\/\/searchenginewatch.com\/2016\/05\/16\/how-to-write-meta-title-tags-for-seo-with-good-and-bad-examples\/<\/a>)<\/li>\n<li>Find and remove duplicate title tags.<\/li>\n<\/ul>\n<p><b>Improve your site\u2019s trust signals<\/b> If your site is unable to convert browsers into buyers, something is wrong somewhere.\u00a0\u00a0 Most probably your website doesn\u2019t appear trustworthy. Here are a few ways to improve trust signals:<\/p>\n<ul>\n<li>One of the most effective ways to gain credibility is by using security trust seals.<\/li>\n<li>Use SSL security protocols.<\/li>\n<li>Get testimonials from satisfied customers.<\/li>\n<\/ul>\n<p><b>Empower email marketing <\/b> Email is the best mode of establishing relationship with customers in today\u2019s world. Here are a few ways to empower your email marketing efforts:<\/p>\n<ul>\n<li>Use standard email templates.<\/li>\n<li>Avoid using junk words and improper pronouns.<\/li>\n<\/ul>\n<p>Use the above mentioned digital marketing tactics to generate traffic and gain credibility.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Digital marketing techniques assist small businesses to capture the market and achieve better outcomes. Here are a few digital marketing techniques for small businesses: Make use of online reviews According to a report, 83% of buyers claim that they no longer trust advertising, but trust recommendations from users online. Hence, you should make good use [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":1211,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[2],"tags":[],"_links":{"self":[{"href":"https:\/\/www.cartoozo.com\/blog\/wp-json\/wp\/v2\/posts\/1194"}],"collection":[{"href":"https:\/\/www.cartoozo.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.cartoozo.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.cartoozo.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.cartoozo.com\/blog\/wp-json\/wp\/v2\/comments?post=1194"}],"version-history":[{"count":3,"href":"https:\/\/www.cartoozo.com\/blog\/wp-json\/wp\/v2\/posts\/1194\/revisions"}],"predecessor-version":[{"id":1212,"href":"https:\/\/www.cartoozo.com\/blog\/wp-json\/wp\/v2\/posts\/1194\/revisions\/1212"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.cartoozo.com\/blog\/wp-json\/wp\/v2\/media\/1211"}],"wp:attachment":[{"href":"https:\/\/www.cartoozo.com\/blog\/wp-json\/wp\/v2\/media?parent=1194"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.cartoozo.com\/blog\/wp-json\/wp\/v2\/categories?post=1194"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.cartoozo.com\/blog\/wp-json\/wp\/v2\/tags?post=1194"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}