{"id":1192,"date":"2018-05-25T12:38:56","date_gmt":"2018-05-25T12:38:56","guid":{"rendered":"https:\/\/www.cartoozo.com\/blog\/?p=1192"},"modified":"2018-11-16T16:18:32","modified_gmt":"2018-11-16T16:18:32","slug":"seven-best-online-marketing-practices-to-change-the-game","status":"publish","type":"post","link":"https:\/\/www.cartoozo.com\/blog\/seven-best-online-marketing-practices-to-change-the-game\/","title":{"rendered":"Seven Best Online Marketing Practices to Change the Game"},"content":{"rendered":"<p>Wondering how to optimise your website for visibility and reach? One of the best ways is to use the best online marketing practices. Here are a few best practices to follow:<\/p>\n<p><b>Focus on reviews <\/b><\/p>\n<p>92% of people hesitate to buy a product that doesn\u2019t have a review. Reviews and testimonials play an important role in attracting maximum number of customers. Hence, you should focus on getting customer reviews to build trust and confidence.<\/p>\n<p>Tips &#8211;<\/p>\n<ul>\n<li>Ask satisfied customers to provide product and service reviews.<\/li>\n<li>Use videos testimonials.<\/li>\n<\/ul>\n<p><b>Use new search engines<\/b><\/p>\n<p>Today, people focus only on Google, Bing and Yahoo; however, there are many new search engines that are equally powerful as well as effective.<\/p>\n<p>Here are a few new search engines to use:<\/p>\n<ul>\n<li>Oscobo<\/li>\n<li>Good Gopher<\/li>\n<li>Semantic Scholar<\/li>\n<li>Omnity<\/li>\n<\/ul>\n<p><b>Create smart content <\/b><\/p>\n<p>Content is the main driving force when it comes to online marketing. According to a report, 71 percent of marketers report that less than half of their content has been used by their target audience. Hence, create readable and useful content.<\/p>\n<p>Tips &#8211;<\/p>\n<ul>\n<li>Create a data-driven content marketing strategy.<\/li>\n<li>Create high-quality videos, Quick Answers and images.<\/li>\n<li>Always create SEO-enabled content for maximum visibility and reach.<\/li>\n<\/ul>\n<p><b>Voice search <\/b><\/p>\n<p>Voice search has changed the way people communicate as well as process information. According to Google, 1 out of 5 searches come from voice queries.<\/p>\n<p>Tips &#8211;<\/p>\n<ul>\n<li>Use long-tail search keywords.<\/li>\n<li>Focus on users\u2019 intent.<\/li>\n<\/ul>\n<p><b>E-commerce SEO <\/b><\/p>\n<p>E-commerce SEO is a difficult task. It needs specific skills and expertise. In fact, you also need to perform several things, like:<\/p>\n<ul>\n<li>Implement AMP (<a href=\"https:\/\/www.searchenginejournal.com\/amp-for-ecommerce\/211540\/\" target=\"_blank\" rel=\"nofollow\">https:\/\/www.searchenginejournal.com\/amp-for-ecommerce\/211540\/<\/a>)<\/li>\n<li>Shun 302s, 307s, meta refresh, and JavaScript redirects.<\/li>\n<li>Prefer readable and clean URLs.<\/li>\n<li>Create custom 404 Pages. (<a href=\"https:\/\/www.searchenginejournal.com\/404-page-examples\/211154\/\" target=\"_blank\" rel=\"nofollow\">https:\/\/www.searchenginejournal.com\/404-page-examples\/211154\/<\/a>)<\/li>\n<\/ul>\n<p><b>Local SEO-Best Practices for WordPress<\/b><\/p>\n<p>According to a report, WordPress powers 28.8 percent of all websites. It allows SEO professionals to optimise websites.<\/p>\n<p>Tips &#8211;<\/p>\n<ul>\n<li>Focus on on-page optimisation (use Yoast SEO plugin)<\/li>\n<li>Fix broken links.<\/li>\n<li>Integrate Google My Business into your wordpress site.<\/li>\n<li>Minimise server load with a caching plugin.<\/li>\n<\/ul>\n<p><b>Create effective link building strategies for better results <\/b><\/p>\n<p>Marketers always look for innovative link building ideas; however, they do not focus on building relationships. Hence, it is advisable to use both traditional and new link building strategies. (Links are still the #1 most important ranking signal when it comes to organic rankings. &#8211; Searchenginejournal)<\/p>\n<p>Tips &#8211;<\/p>\n<ul>\n<li>Write news-worthy press releases.<\/li>\n<li>Write columns in authoritative sites.<\/li>\n<li>List your podcast.<\/li>\n<li>Write case studies to attract better links.<\/li>\n<\/ul>\n<p>So, use the above mentioned online marketing practices to change the game\u2026<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Wondering how to optimise your website for visibility and reach? One of the best ways is to use the best online marketing practices. Here are a few best practices to follow: Focus on reviews 92% of people hesitate to buy a product that doesn\u2019t have a review. Reviews and testimonials play an important role in [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":1209,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[2],"tags":[],"_links":{"self":[{"href":"https:\/\/www.cartoozo.com\/blog\/wp-json\/wp\/v2\/posts\/1192"}],"collection":[{"href":"https:\/\/www.cartoozo.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.cartoozo.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.cartoozo.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.cartoozo.com\/blog\/wp-json\/wp\/v2\/comments?post=1192"}],"version-history":[{"count":1,"href":"https:\/\/www.cartoozo.com\/blog\/wp-json\/wp\/v2\/posts\/1192\/revisions"}],"predecessor-version":[{"id":1193,"href":"https:\/\/www.cartoozo.com\/blog\/wp-json\/wp\/v2\/posts\/1192\/revisions\/1193"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.cartoozo.com\/blog\/wp-json\/wp\/v2\/media\/1209"}],"wp:attachment":[{"href":"https:\/\/www.cartoozo.com\/blog\/wp-json\/wp\/v2\/media?parent=1192"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.cartoozo.com\/blog\/wp-json\/wp\/v2\/categories?post=1192"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.cartoozo.com\/blog\/wp-json\/wp\/v2\/tags?post=1192"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}