{"id":1188,"date":"2018-05-23T12:36:24","date_gmt":"2018-05-23T12:36:24","guid":{"rendered":"https:\/\/www.cartoozo.com\/blog\/?p=1188"},"modified":"2018-11-16T16:24:58","modified_gmt":"2018-11-16T16:24:58","slug":"online-marketing-way-to-success","status":"publish","type":"post","link":"https:\/\/www.cartoozo.com\/blog\/online-marketing-way-to-success\/","title":{"rendered":"Online Marketing: Way to Success"},"content":{"rendered":"<p>Today, there are a number of ways business can use online marketing. Here are a few strategies:<\/p>\n<p><b>Use basic SEO techniques to generate rankings<\/b><\/p>\n<p>Whether you are a small or a large business owner, always follow <a href=\"http:\/\/www.cartoozo.com\/blog\/\">basic SEO rules and techniques<\/a> to make your website search engine friendly. Here are a few tips and techniques:<\/p>\n<ul>\n<li>Use the new SEO Starter Guide. (https:\/\/support.google.com\/webmasters\/answer\/7451184)<\/li>\n<li>Keep an eye on hacking attacks and resolve 404 errors.<\/li>\n<li>Make sure to verify your website in Search Console.<\/li>\n<li>Use PageSpeed Insights to ensure your website adheres the best practices.<\/li>\n<li>Make sure you use open source accelerated mobile pages.<\/li>\n<li>Use new \u201crich results testing tool\u201d. (https:\/\/search.google.com\/test\/rich-results)<\/li>\n<li>Improve your website\u2019s search performance with the help of \u201cSearch Performance report\u201d.<\/li>\n<\/ul>\n<p><b>Make your website competitive to get long-term ROI for your business<\/b><\/p>\n<p>In today\u2019s fast changing landscape, it is essential to make a website competitive so that it can face tough challenges. Here are a few ways to make a competitive website:<\/p>\n<ul>\n<li>Make use of responsive web design and implement it properly.<\/li>\n<li>Include text, images, and videos in the mobile version.<\/li>\n<li>Keep an eye on the sitemap status in Search Console.<\/li>\n<li>Always take preventative measures to secure your website.<\/li>\n<li>Use clean URLs without (# or #!)<\/li>\n<li>Make sure metadata is present on both versions. (mobile and desktop)<\/li>\n<\/ul>\n<p><b>Go an extra mile to follow the trend<\/b><\/p>\n<p>Today, it is essential to follow trends to gain momentum.<\/p>\n<p>Here are a few trends to follow:<\/p>\n<ul>\n<li>Use long-tail keywords across the website.<\/li>\n<li>Optimise videos. (title, description, file name, etc.)<\/li>\n<li>Pay attention to algorithm changes.<\/li>\n<li>Obtain information of emerging tools and techniques.<\/li>\n<li>Never follow blind trails and unproven optimisation rules.<\/li>\n<li>List your business on Google My Business.<\/li>\n<li>Enhance your site\u2019s user experience by using quality images.<\/li>\n<li>Use Google Analytics (https:\/\/www.wix.com\/blog\/2017\/05\/how-to-use-google-analytics\/)<\/li>\n<li>Simplify and submit your sitemap.<\/li>\n<li>Use social media to create competitive advantage.<\/li>\n<\/ul>\n<p><b>Provide quality content to capture wider audience <\/b><\/p>\n<p>Unnatural content isn\u2019t just frustrating, but can ruin your site\u2019s credibility as well. Hence, it is advisable to research and create content and put your own views. Tips:<\/p>\n<ul>\n<li>If you are not sure, refer to authoritative sites for research.<\/li>\n<li>Research your niche to know about your competitors.<\/li>\n<li>Address specific concerns of your users.<\/li>\n<li>Study facts, statistics, and original work of authors as well as market trends.<\/li>\n<li>Make use of visual storytelling techniques.<\/li>\n<li>Create comprehensive, data-driven, and motivational content that can generate traffic and backlinks.<\/li>\n<li>Use Instagram, Blogger and Quora to build a loyal audience.<\/li>\n<li>Keep experimenting and learning new techniques.<\/li>\n<li>Always publish your original work.<\/li>\n<\/ul>\n<p>So, don\u2019t boil the ocean; just apply the above mentioned strategies to write your own success story?<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Today, there are a number of ways business can use online marketing. Here are a few strategies: Use basic SEO techniques to generate rankings Whether you are a small or a large business owner, always follow basic SEO rules and techniques to make your website search engine friendly. Here are a few tips and techniques: [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":1213,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[2],"tags":[],"_links":{"self":[{"href":"https:\/\/www.cartoozo.com\/blog\/wp-json\/wp\/v2\/posts\/1188"}],"collection":[{"href":"https:\/\/www.cartoozo.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.cartoozo.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.cartoozo.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.cartoozo.com\/blog\/wp-json\/wp\/v2\/comments?post=1188"}],"version-history":[{"count":1,"href":"https:\/\/www.cartoozo.com\/blog\/wp-json\/wp\/v2\/posts\/1188\/revisions"}],"predecessor-version":[{"id":1189,"href":"https:\/\/www.cartoozo.com\/blog\/wp-json\/wp\/v2\/posts\/1188\/revisions\/1189"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.cartoozo.com\/blog\/wp-json\/wp\/v2\/media\/1213"}],"wp:attachment":[{"href":"https:\/\/www.cartoozo.com\/blog\/wp-json\/wp\/v2\/media?parent=1188"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.cartoozo.com\/blog\/wp-json\/wp\/v2\/categories?post=1188"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.cartoozo.com\/blog\/wp-json\/wp\/v2\/tags?post=1188"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}