{"id":1186,"date":"2018-05-22T12:35:26","date_gmt":"2018-05-22T12:35:26","guid":{"rendered":"https:\/\/www.cartoozo.com\/blog\/?p=1186"},"modified":"2018-11-16T16:25:35","modified_gmt":"2018-11-16T16:25:35","slug":"online-marketing-from-a-buzzword-to-bandwagon","status":"publish","type":"post","link":"https:\/\/www.cartoozo.com\/blog\/online-marketing-from-a-buzzword-to-bandwagon\/","title":{"rendered":"Online Marketing: From a Buzzword to Bandwagon"},"content":{"rendered":"<p>Online marketing has become more sophisticated than ever before. Here are a few online marketing tactics for business owners:<\/p>\n<p>Focus on\u00a0 social media presence<\/p>\n<p>Social media presence is the need of the hour; in fact, businesses should go extra mile to stay effective.\u00a0 Here are a few ways to efficiently use social media:<\/p>\n<ul>\n<li>Post your content frequently to remain in the mainstream.<\/li>\n<li>Understand the kind of content your audience likes.<\/li>\n<li>Schedule all of your social media posts using relevant social media management tools\/applications.<\/li>\n<li>Use compelling images as well as encourage conversation.<\/li>\n<li>Make sure your content is reliable, valuable, actionable, readable and shareable.<\/li>\n<\/ul>\n<p>Content marketing<\/p>\n<p><a href=\"http:\/\/www.cartoozo.com\/blog\/seo-and-content-marketing-the-perfect-partnership\/\">Content marketing<\/a> is more than just a buzzword; it has the power to accelerate your brand image and empower your business. However, you need to understand its rules and nuances to create a win-win situation.<\/p>\n<p>Advantages of Content marketing for businesses:<\/p>\n<ul>\n<li>Raises brand awareness<\/li>\n<li>Turns prospects into buyers<\/li>\n<li>Drives competitive advantage<\/li>\n<li>Adds value to your brand<\/li>\n<li>Helps to educate and motivate users.<\/li>\n<\/ul>\n<p>Here are a few elements to consider:<\/p>\n<ul>\n<li>Focus on providing clear explanations.<\/li>\n<li>Use content creation and distribution tools.<\/li>\n<li>Carefully curate, create and share content.<\/li>\n<li>Create entertaining stuff for social media channels.<\/li>\n<li>Create e-guides, white papers, presentations, and videos.<\/li>\n<li>Create content that connects as well as attracts the right people.<\/li>\n<li>Write specific headlines and optimise your content.<\/li>\n<\/ul>\n<p>Use best SEO practices<\/p>\n<p>If you want to power your website, you should take advantage of modern SEO tactics. Here are a few things to consider:<\/p>\n<ul>\n<li>Submit Sitemaps to Search Console to make sure Google can index and crawl your website.<\/li>\n<li>Verify meta data (Schema.org)<\/li>\n<li>Use Page Speed Insights and Web Page Test to measure page load performance. (Research has shown that 40% of users abandon a site that takes more than three seconds to load.)<\/li>\n<li>Use &#8220;Lighthouse Chrome Extension&#8221; to perform SEO audit.<\/li>\n<li>Improve your website performance using Accelerated Mobile Pages (AMP).<\/li>\n<li>If you are using WordPress, Drupal, or Hatena \u2013 install and activate an AMP plug-in.<\/li>\n<li>Pay special attention to manual actions as well as unnatural links.<\/li>\n<li>Keep an eye on distributing malware or phishing attacks.<\/li>\n<li>Understand about Penguin Update because it has become the part of core algorithm (<a href=\"https:\/\/webmasters.googleblog.com\/2016\/09\/penguin-is-now-part-of-our-core.html\" target=\"_blank\" rel=\"nofollow\">https:\/\/webmasters.googleblog.com\/2016\/09\/penguin-is-now-part-of-our-core.html<\/a>)<\/li>\n<\/ul>\n<p>So, maximise the returns and improve the potential of your website by using the above given tactics.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Online marketing has become more sophisticated than ever before. Here are a few online marketing tactics for business owners: Focus on\u00a0 social media presence Social media presence is the need of the hour; in fact, businesses should go extra mile to stay effective.\u00a0 Here are a few ways to efficiently use social media: Post your [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":1214,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[2],"tags":[],"_links":{"self":[{"href":"https:\/\/www.cartoozo.com\/blog\/wp-json\/wp\/v2\/posts\/1186"}],"collection":[{"href":"https:\/\/www.cartoozo.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.cartoozo.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.cartoozo.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.cartoozo.com\/blog\/wp-json\/wp\/v2\/comments?post=1186"}],"version-history":[{"count":1,"href":"https:\/\/www.cartoozo.com\/blog\/wp-json\/wp\/v2\/posts\/1186\/revisions"}],"predecessor-version":[{"id":1187,"href":"https:\/\/www.cartoozo.com\/blog\/wp-json\/wp\/v2\/posts\/1186\/revisions\/1187"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.cartoozo.com\/blog\/wp-json\/wp\/v2\/media\/1214"}],"wp:attachment":[{"href":"https:\/\/www.cartoozo.com\/blog\/wp-json\/wp\/v2\/media?parent=1186"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.cartoozo.com\/blog\/wp-json\/wp\/v2\/categories?post=1186"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.cartoozo.com\/blog\/wp-json\/wp\/v2\/tags?post=1186"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}